{"id":26527,"date":"2026-06-01T17:17:25","date_gmt":"2026-06-01T17:17:25","guid":{"rendered":"https:\/\/heeltreffend.nl\/?p=26527"},"modified":"2026-06-01T17:17:26","modified_gmt":"2026-06-01T17:17:26","slug":"%f0%9d%90%95%f0%9d%90%a8%f0%9d%90%a5%f0%9d%90%a0%f0%9d%90%9e%f0%9d%90%a7%f0%9d%90%ac-%f0%9d%90%a6%f0%9d%90%a2%f0%9d%90%a3-%f0%9d%90%b0%f0%9d%90%a2%f0%9d%90%a5%f0%9d%90%a5%f0%9d%90%9e%f0%9d%90%a7","status":"publish","type":"post","link":"https:\/\/heeltreffend.nl\/en\/klantinzicht\/%f0%9d%90%95%f0%9d%90%a8%f0%9d%90%a5%f0%9d%90%a0%f0%9d%90%9e%f0%9d%90%a7%f0%9d%90%ac-%f0%9d%90%a6%f0%9d%90%a2%f0%9d%90%a3-%f0%9d%90%b0%f0%9d%90%a2%f0%9d%90%a5%f0%9d%90%a5%f0%9d%90%9e%f0%9d%90%a7\/","title":{"rendered":"&#8220;\ud835\udc15\ud835\udc28\ud835\udc25\ud835\udc20\ud835\udc1e\ud835\udc27\ud835\udc2c \ud835\udc26\ud835\udc22\ud835\udc23 \ud835\udc30\ud835\udc22\ud835\udc25\ud835\udc25\ud835\udc1e\ud835\udc27 \ud835\udc26\ud835\udc1e\ud835\udc27\ud835\udc2c\ud835\udc1e\ud835\udc27 \ud835\udc1b\ud835\udc1e\ud835\udc2c\ud835\udc2d \ud835\udc30\ud835\udc1e\ud835\udc2d\ud835\udc1e\ud835\udc27 \ud835\udc21\ud835\udc28\ud835\udc1e \ud835\udc21\ud835\udc1e\ud835\udc2d \ud835\udc26\ud835\udc1e\ud835\udc2d \ud835\udc23\ud835\udc1e \ud835\udc20\ud835\udc1a\ud835\udc1a\ud835\udc2d, \ud835\udc33\ud835\udc28\ud835\udc25\ud835\udc1a\ud835\udc27\ud835\udc20 \ud835\udc21\ud835\udc1e\ud835\udc2d \ud835\udc1a\ud835\udc27\ud835\udc2d\ud835\udc30\ud835\udc28\ud835\udc28\ud835\udc2b\ud835\udc1d \ud835\udc26\ud835\udc1a\ud835\udc1a\ud835\udc2b \ud835\udc27\ud835\udc22\ud835\udc1e\ud835\udc2d \ud835\udc2d\ud835\udc1e \ud835\udc1e\ud835\udc1c\ud835\udc21\ud835\udc2d \ud835\udc30\ud835\udc28\ud835\udc2b\ud835\udc1d\ud835\udc2d.&#8221;"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":26531,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","tve_updated_post":"<div class=\"thrv_wrapper thrv_text_element\">\t<p>Die zin zei een vrouw nadat ze haar man had verloren.<br><br>Een paar weken na zijn overlijden kwam ze iemand tegen in de supermarkt.<br>Die persoon vroeg:<br><em><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">\"Hoe gaat het met je?\"<\/span><\/em><br><br>Ze gaf eerlijk antwoord.<br><em><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">\"Best moeilijk eigenlijk.\"<\/span><\/em><br><br>En toen gebeurde er iets wat we allemaal herkennen.<br>De ander werd ongemakkelijk.<br>Er viel een stilte.<br>En binnen een halve minuut ging het gesprek over het weer.<br><br>Sinds ik dat verhaal hoorde, ben ik die zin niet meer vergeten.<br><br>Laatst had ik nog een gesprek met <a href=\"https:\/\/www.linkedin.com\/in\/jeromevanzeijl\/\" tabindex=\"0\" class=\"\" style=\"outline: none;\">Jer\u00f4me Van Zeijl<\/a> over de maatschappij en de balans tussen werk en priv\u00e9.<br><br>Hoe langer ik daarover nadenk, hoe meer ik denk dat er iets scheef zit.<br><br>We zeggen dat verbinding en mentale gezondheid belangrijk zijn.<br>Dat we er voor elkaar willen zijn.<br>Maar zodra een gesprek persoonlijk wordt, haken we af.<br><br>Dan wordt het ongemakkelijk.<br>Dan gaan we liever terug naar veilige onderwerpen.<br><br>Werk.<br>Vakantie.<br>Of iets anders waar niemand iets bij hoeft te voelen.<br><br>En dit is precies waar ik me zorgen over maak.<br>Want als je jarenlang niet praat over wat er in je omgaat, verdwijnt dat niet vanzelf.<br><br>Dat stapelt zich op.<br>Mentaal.<br>Emotioneel.<br>En uiteindelijk vaak ook fysiek.<br><br>Misschien verklaart dat wel waarom zoveel mensen zich opgejaagd, vermoeid of leeg voelen.<br><br>Niet omdat ze zwak zijn.<br>Maar omdat niemand nog echt luistert.<br><br>En eerlijk?<br>Bij ondernemers zie ik precies hetzelfde.<br><br>Ik open Instagram en binnen dertig seconden zie ik ze alweer.<br><em><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">\"Ben jij ondernemer?\"<br>\"Wil jij meer klanten?\"<br>\"Kan jij wel wat extra omzet gebruiken?\"<br><\/span><\/em><br>Bijna iedereen roept dat verbinding belangrijk is.<br>Maar ondertussen gaat de content vooral over verkopen.<br>Dat is toch vreemd?<br><br>We zeggen dat we onze klant willen begrijpen.<br>Maar hoeveel ondernemers zijn \u00e9cht nieuwsgierig naar hun klant?<br><br>Niet om iets te verkopen.<br>Niet om een aanbod te maken.<br>Maar gewoon omdat ze willen begrijpen wat er speelt.<br><br>Waar ligt iemand wakker van?<br>Waar twijfelt iemand over?<br>Wat zegt iemand niet op social media, maar wel tijdens een wandeling met een vriend?<br><br>Volgens mij begint succesvolle marketing daar.<br><br>Niet bij een funnel.<br>Niet bij een advertentie.<br>Niet bij een trucje.<br><br>Maar bij oprechte nieuwsgierigheid.<br><br>Want hoe kun je iemand helpen als je niet eens weet wat er werkelijk in hem omgaat?<br><br>Dat is de tegenstrijdigheid die ik steeds vaker zie.<br><br>We willen verbinden.<br><em><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">Maar we luisteren niet.<\/span><\/em><br><br>We willen klanten.<br><em><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">Maar we zijn niet nieuwsgierig.<\/span><\/em><br><br>We willen vertrouwen.<br><em><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">Maar we nemen nauwelijks de tijd om iemand echt te begrijpen.<\/span><\/em><br><br>Misschien is nieuwsgierigheid daarom wel een van de meest onderschatte vormen van respect.<br><br>Omdat je daarmee zegt:<br><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">\"\ud835\udc09\ud835\udc28\ud835\udc2e\ud835\udc30 \ud835\udc2f\ud835\udc1e\ud835\udc2b\ud835\udc21\ud835\udc1a\ud835\udc1a\ud835\udc25 \ud835\udc22\ud835\udc2c \ud835\udc1b\ud835\udc1e\ud835\udc25\ud835\udc1a\ud835\udc27\ud835\udc20\ud835\udc2b\ud835\udc22\ud835\udc23\ud835\udc24 \ud835\udc20\ud835\udc1e\ud835\udc27\ud835\udc28\ud835\udc1e\ud835\udc20 \ud835\udc28\ud835\udc26 \ud835\udc27\ud835\udc1a\ud835\udc1a\ud835\udc2b \ud835\udc2d\ud835\udc1e \ud835\udc25\ud835\udc2e\ud835\udc22\ud835\udc2c\ud835\udc2d\ud835\udc1e\ud835\udc2b\ud835\udc1e\ud835\udc27.\"<\/span><br><br>En misschien hebben we daar tegenwoordig wel meer behoefte aan dan ooit.<br># Nieuwsgierigheid is een vorm van respect<\/p><\/div>","tve_custom_css":"@media (min-width: 300px){.tcb-post-list[data-css=\"tve-u-177256bad4b\"] .post-wrapper.thrv_wrapper { width: calc(100% + 0px); }.tcb-post-list[data-css=\"tve-u-177256bad4b\"] .post-wrapper.thrv_wrapper:nth-child(n+2) { margin-top: 0px !important; }.tcb-post-list[data-css=\"tve-u-177256bad4b\"] .post-wrapper.thrv_wrapper:not(:nth-child(n+2)) { margin-top: 0px !important; }.tcb-post-list[data-css=\"tve-u-177256bad4b\"] .post-wrapper.thrv_wrapper:not(:nth-child(n)) { margin-right: 30px !important; }.tcb-post-list[data-css=\"tve-u-177256bad4b\"] .post-wrapper.thrv_wrapper:nth-child(n) { margin-right: 0px !important; 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