{"id":23994,"date":"2026-02-02T04:20:09","date_gmt":"2026-02-02T04:20:09","guid":{"rendered":"https:\/\/heeltreffend.nl\/?p=23994"},"modified":"2026-02-02T04:44:12","modified_gmt":"2026-02-02T04:44:12","slug":"keuzestress","status":"publish","type":"post","link":"https:\/\/heeltreffend.nl\/en\/meten\/keuzestress\/","title":{"rendered":"Keuzestress: Waarom mijn homepage geen menukaart is"},"content":{"rendered":"<h2 id=\"t-1770006523376\">Keuzestress is geen probleem<\/h2>\n<h3 id=\"t-1770006523378\">Het is een symptoom<\/h3>\n<p>Bijna elke ondernemer die ik spreek, wijst naar zijn homepage en zegt hetzelfde.<em><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">\u201cJa, hier gaat het mis. Te veel keuzes. Mensen haken af.\u201d<\/span><\/em><\/p>\n<p>En dan volgt meestal de oplossing:minder knoppen, minder producten, minder tekst.<\/p>\n<p>Logisch idee.Maar meestal is dat niet het echte probleem.<\/p>\n<p>Keuzestress ontstaat zelden omdat mensen niet willen kiezen.Het ontstaat omdat jij ze iets laat kiezen <strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">waar ze nog helemaal niet zijn<\/span><\/strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">.<\/span><\/p>\n<h3 id=\"t-1770006523379\">Je bezoeker komt niet om te kopen<\/h3>\n<p>De meeste mensen komen niet doelgericht op je website.Ze komen niet met een boodschappenlijstje.Ze komen kijken. Voelen. Even rondneuzen.<\/p>\n<p>Misschien omdat ze iets herkenden op social media.Misschien omdat ze een tip kregen.Misschien omdat er ergens iets schuurt en ze nog niet eens weten wat.<\/p>\n<p>En dan landen ze op je homepage\u2026en krijgen ze meteen alles.<\/p>\n<p>Alle diensten.Alle producten.Alle mogelijkheden.Alsof je zegt: <em><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">succes ermee.<\/span><\/em><\/p>\n<h3 id=\"t-1770006523380\">Jij bent verder dan je bezoeker<\/h3>\n<p>En eerlijk: dat is niet raar.Jij zit hier elke dag in. Jij kent je aanbod. Jij weet wat werkt. Jij ziet het verband.Maar je bezoeker niet.<\/p>\n<p>Die zit nog niet in oplossingen.Die zit nog in vragen. In twijfel. In gevoel.En als je iemand die net begint met voelen meteen vraagt te kiezen,dan gebeurt er iets geks.Dan voelt zelfs een goed aanbod als gedoe.<\/p>\n<h3 id=\"t-1770006523381\" style=\"\">Een klant maakt geen sprong, maar een reis<\/h3>\n<p>Niemand springt van \u201cik twijfel een beetje\u201d naar \u201cik ga kopen\u201d in \u00e9\u00e9n keer.Er zit iets tussen. Ori\u00ebntatie. Vergelijken. Aftasten. Nog een keer lezen.Dat is geen zwakte. Dat is menselijk.<\/p>\n<p>Keuzestress ontstaat als je die reis overslaat.Als je doet alsof iedereen die binnenkomt al klaar is voor de laatste stap.Dan voelt alles tegelijk belangrijk.En als alles belangrijk is, kiest iemand\u2026 niks.<\/p>\n<h3 id=\"t-1770006523382\" style=\"\">Social media zet iets in beweging<\/h3>\n<p>Op social media verkoop je niet.Daar raak je iets. Daar wek je nieuwsgierigheid. Daar blijft iemand hangen.Maar daarna begint het echte werk.<\/p>\n<p>Je website is het moment waarop iemand onbewust denkt:<em><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">ok\u00e9\u2026 en nu?<\/span><\/em><\/p>\n<p style=\"\">En als je dat moment niet begeleidt,dan laat je iemand zwemmen in opties.<\/p>\n<h3 id=\"t-1770006523384\" style=\"\">Keuzestress los je niet op met schrappen<\/h3>\n<p>Maar met richtingJe voorkomt keuzestress niet door minder aan te bieden.Je voorkomt het door <strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">op het juiste moment het juiste te laten zien.<\/span><\/strong>Door te snappen waar iemand staat.Door hem niet te pushen, maar te begeleiden.<\/p>\n<p style=\"\">En dat vraagt geen trucjes.Dat vraagt inzicht in de reis die iemand maakt.<\/p>\n<h2 id=\"t-1770006523386\" style=\"\">Zo voorkom je keuzestress \u00e9cht<\/h2>\n<p>Door je klant stap voor stap te begeleiden<\/p>\n<p><strong>01<\/strong><\/p>\n<h3 id=\"t-1770006523388\" style=\"\">stap 01: Social media: herkenning v\u00f3\u00f3r oplossingen<\/h3>\n<p>Hier verkoop je niet. Hier laat je iemand denken: <em>o shit, dit ben ik.<\/em><\/p>\n<p><strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">Wat je w\u00e9l doet:<\/span><\/strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">&nbsp;<\/span>raken, prikkelen, nieuwsgierig maken.<strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\"><\/span><\/strong><strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">Wat je niet doet:<\/span><\/strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">&nbsp;<\/span>10 diensten noemen of meteen \u201cboek een call\u201d.<\/p>\n<p><strong>02<\/strong><\/p>\n<h3 id=\"t-1770006523389\" style=\"\">stap 02: Website binnenkomst: \u00e9\u00e9n duidelijke richting<\/h3>\n<p>Iemand klikt door en wil in 5 seconden snappen: <em>waar ben ik en is dit voor mij?<\/em><\/p>\n<p><strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">Wat je w\u00e9l doet:<\/span><\/strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">&nbsp;<\/span>\u00e9\u00e9n belofte, \u00e9\u00e9n route, \u00e9\u00e9n volgende stap.<strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">Wat je niet doet:<\/span><\/strong> je homepage als menukaart vol producten.<\/p>\n<p><strong>03<\/strong><\/p>\n<h3 id=\"t-1770006523390\" style=\"\">stap 03: Awareness: weerstand\/verwarring wegnemen<\/h3>\n<p>Dit zijn mensen die voelen dat er iets schuurt, maar nog niet klaar zijn om te kiezen.<\/p>\n<p><strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">Wat je w\u00e9l doet:<\/span><\/strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">&nbsp;<\/span>uitleg, herkenning, voorbeelden, \u201cdit is wat er gebeurt\u201d.<strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">Wat je niet doet:<\/span><\/strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">&nbsp;<\/span>prijzen\/aanbod pushen alsof ze al koopklaar zijn.<\/p>\n<p><strong>04<\/strong><\/p>\n<h3 style=\"\" id=\"t-1770006523391\">stap 04: Consideration: laten vergelijken zonder te verdwalen<\/h3>\n<p>Nu zoekt iemand houvast: <em>waarom jij, hoe werkt het, wat levert het op?<\/em><\/p>\n<p><strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">Wat je w\u00e9l doet:<\/span><\/strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">&nbsp;<\/span>cases, aanpak, stappen, proof, verschillen.<strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">Wat je niet doet:<\/span><\/strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">&nbsp;<\/span>alles even belangrijk maken (dan kiest hij niks).<\/p>\n<p><strong>05<\/strong><\/p>\n<h3 style=\"\" id=\"t-1770006523392\">stap 05: Decision: de keuze makkelijk maken<\/h3>\n<p>Dit zijn mensen die willen beslissen. Die hebben geen zin meer in extra inspiratie.<\/p>\n<p><strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">Wat je w\u00e9l doet:<\/span><\/strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">&nbsp;<\/span>concreet aanbod, prijs\/voorwaarden, duidelijke CTA.<strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">Wat je niet doet:<\/span><\/strong> ze teruggooien in \u201clees eerst mijn blogs\u201d.<\/p>\n<p><strong>06<\/strong><\/p>\n<h3 id=\"t-1770006523393\" style=\"\">stap 06: E-mail: segmenteren en begeleiden<\/h3>\n<p>Je website moet zo snel mogelijk zorgen dat je weet: <em>wie is dit en hoe serieus is dit?<\/em><\/p>\n<p><strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">Wat je w\u00e9l doet:<\/span><\/strong> inschrijving + gerichte mails per fase\/rol.<strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">Wat je niet doet:<\/span><\/strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">&nbsp;<\/span>iedereen dezelfde nurture geven.<\/p>\n<p><strong>07<\/strong><\/p>\n<h3 id=\"t-1770006523394\" style=\"\">stap 07: Serieuze klanten spotten: gedrag volgen<\/h3>\n<p>Wie klikt, terugkomt, mailt, pagina\u2019s bezoekt: dat zijn je warme mensen.<\/p>\n<p><strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">Wat je w\u00e9l doet:<\/span><\/strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">&nbsp;<\/span>opvolgen op intentie (niet op gevoel).<strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">Wat je niet doet:<\/span><\/strong> iedereen achterna zitten.<\/p>\n<p><strong>08<\/strong><\/p>\n<h3 id=\"t-1770006523395\" style=\"\">stap 08: Sales- de juiste opvolging op het juiste moment<\/h3>\n<p>Als iemand koopklaar is, wil hij duidelijkheid en vertrouwen, geen doolhof.<\/p>\n<p><strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">Wat je w\u00e9l doet:<\/span><\/strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">&nbsp;<\/span>persoonlijk contact of gerichte CTA.<strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">Wat je niet doet:<\/span><\/strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">&nbsp;<\/span>weer vijf opties aanbieden \u201ckies maar\u201d.<\/p>\n<h3 id=\"t-1770006523396\">Conclusie<\/h3>\n<p>Keuzestress los je niet op door \u201cminder\u201d te roepen, maar door beter te begeleiden. Als je overal tegelijk om een keuze vraagt, kiest iemand niks. Als je per fase \u00e9\u00e9n logisch volgende stap geeft, voelt het simpel \u2014 en gaan mensen w\u00e9l bewegen.<\/p>","protected":false},"excerpt":{"rendered":"<p>Keuzestress is geen probleem Het is een symptoom Bijna elke ondernemer die ik spreek, wijst naar zijn homepage en zegt hetzelfde.\u201cJa, hier gaat het mis. Te veel keuzes. Mensen haken af.\u201d En dan volgt meestal de oplossing:minder knoppen, minder producten, minder tekst. Logisch idee.Maar meestal is dat niet het echte probleem. Keuzestress ontstaat zelden omdat [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":23995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","tve_updated_post":"<div class=\"thrv_wrapper thrv-page-section tve-height-update tcb-window-width\" style=\"\" data-css=\"tve-u-19c1c95a443\">\n\t<div class=\"tve-page-section-out\"><\/div>\n\t<div class=\"tve-page-section-in tve_empty_dropzone\" data-css=\"tve-u-19c1c9f36c8\"><div class=\"thrv_wrapper tve-toc tve-elem-scroll tcb-local-vars-root tve-toc-expandable\" data-columns=\"1\" data-ct=\"toc-63145\" data-transition=\"slide\" data-headers=\"h2,h3,h4\" data-numbering=\"bullet_advanced\" data-highlight=\"progressive\" data-ct-name=\"Table of Content 18\" data-heading-style=\"{&quot;0&quot;:&quot;tve-u-19c1c96326b&quot;,&quot;1&quot;:&quot;tve-u-19c1c96326d&quot;,&quot;2&quot;:&quot;tve-u-19c1c96326f&quot;}\" data-css=\"tve-u-19c1c963262\" style=\"--tcb-local-color-ed06a: var(--tcb-skin-color-0) !important; --tcb-local-color-4da94: rgba(75, 150, 180, 0.22) !important; --tcb-local-color-a0b99: rgb(13, 130, 175) !important;\" data-element-name=\"Table of Contents\" data-bullet-style=\"{&quot;0&quot;:&quot;tve-u-19c1c96326c&quot;,&quot;1&quot;:&quot;tve-u-19c1c96326e&quot;,&quot;2&quot;:&quot;tve-u-19c1c963270&quot;}\" data-number-style=\"{&quot;0&quot;:&quot;tve-u-173a51e8c00&quot;,&quot;1&quot;:&quot;tve-u-173a541e134&quot;,&quot;2&quot;:&quot;tve-u-173a54252fb&quot;}\" data-state-default=\"expanded\" data-columns-d=\"2\" data-animation=\"slide\" data-state-default-m=\"collapsed\" data-form-settings=\"__TCB_FORM__{&quot;form_identifier&quot;:&quot;keuzestress-form-z76qle&quot;}__TCB_FORM__\" data-distribute=\"true\" data-id=\"ml4or8du\"><div class=\"thrive-colors-palette-config\" style=\"display: none !important\">__CONFIG_colors_palette__{\"active_palette\":0,\"config\":{\"colors\":{\"ed06a\":{\"name\":\"Main Accent\",\"parent\":-1},\"4da94\":{\"name\":\"Main Accent Light\",\"parent\":\"ed06a\",\"lock\":{\"lightness\":1,\"saturation\":1}},\"a0b99\":{\"name\":\"Main Accent Dark\",\"parent\":\"ed06a\"}},\"gradients\":[]},\"palettes\":[{\"name\":\"Default\",\"value\":{\"colors\":{\"ed06a\":{\"val\":\"var(--tcb-skin-color-0)\"},\"4da94\":{\"val\":\"rgba(75, 150, 180, 0.22)\",\"hsl_parent_dependency\":{\"h\":197,\"l\":0.5,\"s\":0.41}},\"a0b99\":{\"val\":\"rgb(13, 130, 175)\",\"hsl_parent_dependency\":{\"h\":197,\"l\":0.37,\"s\":0.86}}},\"gradients\":[]},\"original\":{\"colors\":{\"ed06a\":{\"val\":\"rgb(170, 75, 180)\",\"hsl\":{\"h\":294,\"s\":0.41,\"l\":0.5,\"a\":1}},\"4da94\":{\"val\":\"rgba(170, 75, 180, 0.22)\",\"hsl_parent_dependency\":{\"h\":294,\"s\":0.41,\"l\":0.5,\"a\":0.22}},\"a0b99\":{\"val\":\"rgb(127, 30, 137)\",\"hsl_parent_dependency\":{\"h\":294,\"s\":0.64,\"l\":0.32,\"a\":1}}},\"gradients\":[]}}]}__CONFIG_colors_palette__<\/div><svg class=\"toc-icons\" style=\"position: absolute; width: 0; height: 0; overflow: hidden;\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><symbol id=\"toc-bullet-2-ml4or8du\" viewBox=\"0 0 320 512\" data-id=\"icon-chevron-right-solid\">\n            <path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path>\n        <\/symbol><symbol id=\"toc-bullet-1-ml4or8du\" viewBox=\"0 0 320 512\" data-id=\"icon-chevron-right-solid\">\n            <path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path>\n        <\/symbol><symbol id=\"toc-bullet-0-ml4or8du\" viewBox=\"0 0 320 512\" data-id=\"icon-chevron-right-solid\">\n            <path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path>\n        <\/symbol><\/svg><div class=\"tve-toc-divider\" style=\"position: absolute; width: 0; height: 0; overflow: hidden;\"><div class=\"thrv_wrapper thrv-divider tve-vert-divider\" data-style=\"tve_sep-1\" data-color-d=\"rgba(255, 255, 255, 0)\" data-css=\"tve-u-19c1c963263\" data-thickness-d=\"1\"><hr class=\"tve_sep tve_sep-1\" style=\"\"><\/div><\/div><div class=\"thrive-colors-palette-config\" style=\"display: none !important\">__CONFIG_colors_palette__{\"active_palette\":0,\"config\":{\"colors\":{\"ed06a\":{\"name\":\"Main Accent\",\"parent\":-1},\"4da94\":{\"name\":\"Main Accent Light\",\"parent\":\"ed06a\",\"lock\":{\"lightness\":1,\"saturation\":1}},\"a0b99\":{\"name\":\"Main Accent Dark\",\"parent\":\"ed06a\"}},\"gradients\":[]},\"palettes\":[{\"name\":\"Default\",\"value\":{\"colors\":{\"ed06a\":{\"val\":\"var(--tcb-skin-color-0)\"},\"4da94\":{\"val\":\"rgba(75, 150, 180, 0.22)\",\"hsl_parent_dependency\":{\"h\":197,\"l\":0.5,\"s\":0.41}},\"a0b99\":{\"val\":\"rgb(13, 130, 175)\",\"hsl_parent_dependency\":{\"h\":197,\"l\":0.37,\"s\":0.86}}},\"gradients\":[]},\"original\":{\"colors\":{\"ed06a\":{\"val\":\"rgb(170, 75, 180)\",\"hsl\":{\"h\":294,\"s\":0.41,\"l\":0.5,\"a\":1}},\"4da94\":{\"val\":\"rgba(170, 75, 180, 0.22)\",\"hsl_parent_dependency\":{\"h\":294,\"s\":0.41,\"l\":0.5,\"a\":0.22}},\"a0b99\":{\"val\":\"rgb(127, 30, 137)\",\"hsl_parent_dependency\":{\"h\":294,\"s\":0.64,\"l\":0.32,\"a\":1}}},\"gradients\":[]}}]}__CONFIG_colors_palette__<\/div>\n\t<div class=\"tve-content-box-background\" data-css=\"tve-u-19c1c963264\" style=\"\"><\/div>\n\t<div class=\"thrv_wrapper tve-toc-title tve-no-dropzone show-icon tcb-icon-display reverse tve-prevent-content-edit\" style=\"--tve-font-size:18px;\" data-css=\"tve-u-19c1c963265\" data-tcb_hover_state_parent=\"\">\n\t<div class=\"tve-content-box-background\" style=\"\" data-css=\"tve-u-19c1c963266\"><\/div>\n\t<div class=\"tve-cb\">\n\t\t<div class=\"tve-toc-title-icon\" data-icon-code=\"icon-arrow-up-circle-solid\" style=\"\"><svg class=\"tcb-icon\" viewBox=\"0 0 24 24\" data-id=\"icon-arrow-up-circle-solid\" data-name=\"\"><path d=\"M13,18V10L16.5,13.5L17.92,12.08L12,6.16L6.08,12.08L7.5,13.5L11,10V18H13M12,2A10,10 0 0,1 22,12A10,10 0 0,1 12,22A10,10 0 0,1 2,12A10,10 0 0,1 12,2Z\"><\/path><\/svg><\/div>\n\t\t<div class=\"thrv_wrapper thrv_text_element tve_no_icons\" style=\"\" data-css=\"tve-u-19c1c963267\">\t\t\t<div class=\"tcb-plain-text\" style=\"\" data-css=\"tve-u-19c1c963268\">INHOUD<\/div> \t\t<\/div>\n\t<\/div>\n<\/div><div class=\"tve-cb tve-toc-content tve-prevent-content-edit\">\n\t\t\n\n\t\t<div class=\"thrv_wrapper tve-toc-list tcb-no-delete tcb-no-save tcb-no-clone tve-no-dropzone\" data-css=\"tve-u-19c1c963269\" style=\"\">\n\t\t\t<div class=\"tve-content-box-background\" data-css=\"tve-u-19c1c96326a\" style=\"\"><\/div>\n\t\t\t<div class=\"tve-cb\">\n\t\t\t\t<div class=\"tve_ct_content tve_clearfix\"><div class=\"ct_column\"><div class=\"thrv_wrapper tve-toc-heading tve-toc-heading-level0 tve_no_icons\" data-tag=\"H2\" data-css=\"tve-u-19c1c96326b\" data-element-name=\"Heading Level 1\"><div class=\"thrv_wrapper tve-toc-bullet tve-toc-bullet0 tve_no_icons tve-jump-scroll\" data-target=\"#t-1770006523376\" jump-animation=\"smooth\" data-icon-target=\"toc-bullet-0-ml4or8du\" data-element-name=\"Icon Level 1\" data-css=\"tve-u-19c1c96326c\"><svg class=\"tcb-icon\"><use href=\"#toc-bullet-0-ml4or8du\"><\/use><\/svg><\/div><a href=\"#t-1770006523376\" class=\"tve-toc-anchor tve-jump-scroll\" jump-animation=\"smooth\">Keuzestress is geen probleem<\/a><\/div><div class=\"thrv_wrapper tve-toc-heading tve-toc-heading-level1 tve_no_icons\" data-tag=\"H3\" data-css=\"tve-u-19c1c96326d\" data-element-name=\"Heading Level 2\"><div class=\"thrv_wrapper tve-toc-bullet tve-toc-bullet1 tve_no_icons tve-jump-scroll\" data-target=\"#t-1770006523378\" jump-animation=\"smooth\" data-icon-target=\"toc-bullet-1-ml4or8du\" data-element-name=\"Icon Level 2\" data-css=\"tve-u-19c1c96326e\"><svg class=\"tcb-icon\"><use href=\"#toc-bullet-1-ml4or8du\"><\/use><\/svg><\/div><a href=\"#t-1770006523378\" class=\"tve-toc-anchor tve-jump-scroll\" jump-animation=\"smooth\">Het is een symptoom<\/a><\/div><div class=\"thrv_wrapper tve-toc-heading tve-toc-heading-level1 tve_no_icons\" data-tag=\"H3\" data-css=\"tve-u-19c1c96326d\" data-element-name=\"Heading Level 2\"><div class=\"thrv_wrapper tve-toc-bullet tve-toc-bullet1 tve_no_icons tve-jump-scroll\" data-target=\"#t-1770006523379\" jump-animation=\"smooth\" data-icon-target=\"toc-bullet-1-ml4or8du\" data-element-name=\"Icon Level 2\" data-css=\"tve-u-19c1c96326e\"><svg class=\"tcb-icon\"><use href=\"#toc-bullet-1-ml4or8du\"><\/use><\/svg><\/div><a href=\"#t-1770006523379\" class=\"tve-toc-anchor tve-jump-scroll\" jump-animation=\"smooth\">Je bezoeker komt niet om te kopen<\/a><\/div><div class=\"thrv_wrapper tve-toc-heading tve-toc-heading-level1 tve_no_icons\" data-tag=\"H3\" data-css=\"tve-u-19c1c96326d\" data-element-name=\"Heading Level 2\"><div class=\"thrv_wrapper tve-toc-bullet tve-toc-bullet1 tve_no_icons tve-jump-scroll\" data-target=\"#t-1770006523380\" jump-animation=\"smooth\" data-icon-target=\"toc-bullet-1-ml4or8du\" data-element-name=\"Icon Level 2\" data-css=\"tve-u-19c1c96326e\"><svg class=\"tcb-icon\"><use href=\"#toc-bullet-1-ml4or8du\"><\/use><\/svg><\/div><a href=\"#t-1770006523380\" class=\"tve-toc-anchor tve-jump-scroll\" jump-animation=\"smooth\">Jij bent verder dan je bezoeker<\/a><\/div><div class=\"thrv_wrapper tve-toc-heading tve-toc-heading-level1 tve_no_icons\" data-tag=\"H3\" data-css=\"tve-u-19c1c96326d\" data-element-name=\"Heading Level 2\"><div class=\"thrv_wrapper tve-toc-bullet tve-toc-bullet1 tve_no_icons tve-jump-scroll\" data-target=\"#t-1770006523381\" jump-animation=\"smooth\" data-icon-target=\"toc-bullet-1-ml4or8du\" data-element-name=\"Icon Level 2\" data-css=\"tve-u-19c1c96326e\"><svg class=\"tcb-icon\"><use href=\"#toc-bullet-1-ml4or8du\"><\/use><\/svg><\/div><a href=\"#t-1770006523381\" class=\"tve-toc-anchor tve-jump-scroll\" jump-animation=\"smooth\">Een klant maakt geen sprong, maar een reis<\/a><\/div><div class=\"thrv_wrapper tve-toc-heading tve-toc-heading-level1 tve_no_icons\" data-tag=\"H3\" data-css=\"tve-u-19c1c96326d\" data-element-name=\"Heading Level 2\"><div class=\"thrv_wrapper tve-toc-bullet tve-toc-bullet1 tve_no_icons tve-jump-scroll\" data-target=\"#t-1770006523382\" jump-animation=\"smooth\" data-icon-target=\"toc-bullet-1-ml4or8du\" data-element-name=\"Icon Level 2\" data-css=\"tve-u-19c1c96326e\"><svg class=\"tcb-icon\"><use href=\"#toc-bullet-1-ml4or8du\"><\/use><\/svg><\/div><a href=\"#t-1770006523382\" class=\"tve-toc-anchor tve-jump-scroll\" jump-animation=\"smooth\">Social media zet iets in beweging<\/a><\/div><div class=\"thrv_wrapper tve-toc-heading tve-toc-heading-level1 tve_no_icons\" data-tag=\"H3\" data-css=\"tve-u-19c1c96326d\" data-element-name=\"Heading Level 2\"><div class=\"thrv_wrapper tve-toc-bullet tve-toc-bullet1 tve_no_icons tve-jump-scroll\" data-target=\"#t-1770006523384\" jump-animation=\"smooth\" data-icon-target=\"toc-bullet-1-ml4or8du\" data-element-name=\"Icon Level 2\" data-css=\"tve-u-19c1c96326e\"><svg class=\"tcb-icon\"><use href=\"#toc-bullet-1-ml4or8du\"><\/use><\/svg><\/div><a href=\"#t-1770006523384\" class=\"tve-toc-anchor tve-jump-scroll\" jump-animation=\"smooth\">Keuzestress los je niet op met schrappen<\/a><\/div><div class=\"thrv_wrapper tve-toc-heading tve-toc-heading-level0 tve_no_icons\" data-tag=\"H2\" data-css=\"tve-u-19c1c96326b\" data-element-name=\"Heading Level 1\"><div class=\"thrv_wrapper tve-toc-bullet tve-toc-bullet0 tve_no_icons tve-jump-scroll\" data-target=\"#t-1770006523386\" jump-animation=\"smooth\" data-icon-target=\"toc-bullet-0-ml4or8du\" data-element-name=\"Icon Level 1\" data-css=\"tve-u-19c1c96326c\"><svg class=\"tcb-icon\"><use href=\"#toc-bullet-0-ml4or8du\"><\/use><\/svg><\/div><a href=\"#t-1770006523386\" class=\"tve-toc-anchor tve-jump-scroll\" jump-animation=\"smooth\">Zo voorkom je keuzestress \u00e9cht<\/a><\/div><div class=\"thrv_wrapper tve-toc-heading tve-toc-heading-level1 tve_no_icons\" data-tag=\"H3\" data-css=\"tve-u-19c1c96326d\" data-element-name=\"Heading Level 2\"><div class=\"thrv_wrapper tve-toc-bullet tve-toc-bullet1 tve_no_icons tve-jump-scroll\" data-target=\"#t-1770006523388\" jump-animation=\"smooth\" data-icon-target=\"toc-bullet-1-ml4or8du\" data-element-name=\"Icon Level 2\" data-css=\"tve-u-19c1c96326e\"><svg class=\"tcb-icon\"><use href=\"#toc-bullet-1-ml4or8du\"><\/use><\/svg><\/div><a href=\"#t-1770006523388\" class=\"tve-toc-anchor tve-jump-scroll\" jump-animation=\"smooth\">stap 01: Social media: herkenning v\u00f3\u00f3r oplossingen<\/a><\/div><\/div><div class=\"thrv_wrapper thrv-divider tve-vert-divider\" data-style=\"tve_sep-1\" data-color-d=\"rgba(255, 255, 255, 0)\" data-css=\"tve-u-19c1c963263\" data-thickness-d=\"1\"><hr class=\"tve_sep tve_sep-1\" style=\"\"><\/div><div class=\"ct_column\"><div class=\"thrv_wrapper tve-toc-heading tve-toc-heading-level1 tve_no_icons\" data-tag=\"H3\" data-css=\"tve-u-19c1c96326d\" data-element-name=\"Heading Level 2\"><div class=\"thrv_wrapper tve-toc-bullet tve-toc-bullet1 tve_no_icons tve-jump-scroll\" data-target=\"#t-1770006523389\" jump-animation=\"smooth\" data-icon-target=\"toc-bullet-1-ml4or8du\" data-element-name=\"Icon Level 2\" data-css=\"tve-u-19c1c96326e\"><svg class=\"tcb-icon\"><use href=\"#toc-bullet-1-ml4or8du\"><\/use><\/svg><\/div><a href=\"#t-1770006523389\" class=\"tve-toc-anchor tve-jump-scroll\" jump-animation=\"smooth\">stap 02: Website binnenkomst: \u00e9\u00e9n duidelijke richting<\/a><\/div><div class=\"thrv_wrapper tve-toc-heading tve-toc-heading-level1 tve_no_icons\" data-tag=\"H3\" data-css=\"tve-u-19c1c96326d\" data-element-name=\"Heading Level 2\"><div class=\"thrv_wrapper tve-toc-bullet tve-toc-bullet1 tve_no_icons tve-jump-scroll\" data-target=\"#t-1770006523390\" jump-animation=\"smooth\" data-icon-target=\"toc-bullet-1-ml4or8du\" data-element-name=\"Icon Level 2\" data-css=\"tve-u-19c1c96326e\"><svg class=\"tcb-icon\"><use href=\"#toc-bullet-1-ml4or8du\"><\/use><\/svg><\/div><a href=\"#t-1770006523390\" class=\"tve-toc-anchor tve-jump-scroll\" jump-animation=\"smooth\">stap 03: Awareness: weerstand\/verwarring wegnemen<\/a><\/div><div class=\"thrv_wrapper tve-toc-heading tve-toc-heading-level1 tve_no_icons\" data-tag=\"H3\" data-css=\"tve-u-19c1c96326d\" data-element-name=\"Heading Level 2\"><div class=\"thrv_wrapper tve-toc-bullet tve-toc-bullet1 tve_no_icons tve-jump-scroll\" data-target=\"#t-1770006523391\" jump-animation=\"smooth\" data-icon-target=\"toc-bullet-1-ml4or8du\" data-element-name=\"Icon Level 2\" data-css=\"tve-u-19c1c96326e\"><svg class=\"tcb-icon\"><use href=\"#toc-bullet-1-ml4or8du\"><\/use><\/svg><\/div><a href=\"#t-1770006523391\" class=\"tve-toc-anchor tve-jump-scroll\" jump-animation=\"smooth\">stap 04: Consideration: laten vergelijken zonder te verdwalen<\/a><\/div><div class=\"thrv_wrapper tve-toc-heading tve-toc-heading-level1 tve_no_icons\" data-tag=\"H3\" data-css=\"tve-u-19c1c96326d\" data-element-name=\"Heading Level 2\"><div class=\"thrv_wrapper tve-toc-bullet tve-toc-bullet1 tve_no_icons tve-jump-scroll\" data-target=\"#t-1770006523392\" jump-animation=\"smooth\" data-icon-target=\"toc-bullet-1-ml4or8du\" data-element-name=\"Icon Level 2\" data-css=\"tve-u-19c1c96326e\"><svg class=\"tcb-icon\"><use href=\"#toc-bullet-1-ml4or8du\"><\/use><\/svg><\/div><a href=\"#t-1770006523392\" class=\"tve-toc-anchor tve-jump-scroll\" jump-animation=\"smooth\">stap 05: Decision: de keuze makkelijk maken<\/a><\/div><div class=\"thrv_wrapper tve-toc-heading tve-toc-heading-level1 tve_no_icons\" data-tag=\"H3\" data-css=\"tve-u-19c1c96326d\" data-element-name=\"Heading Level 2\"><div class=\"thrv_wrapper tve-toc-bullet tve-toc-bullet1 tve_no_icons tve-jump-scroll\" data-target=\"#t-1770006523393\" jump-animation=\"smooth\" data-icon-target=\"toc-bullet-1-ml4or8du\" data-element-name=\"Icon Level 2\" data-css=\"tve-u-19c1c96326e\"><svg class=\"tcb-icon\"><use href=\"#toc-bullet-1-ml4or8du\"><\/use><\/svg><\/div><a href=\"#t-1770006523393\" class=\"tve-toc-anchor tve-jump-scroll\" jump-animation=\"smooth\">stap 06: E-mail: segmenteren en begeleiden<\/a><\/div><div class=\"thrv_wrapper tve-toc-heading tve-toc-heading-level1 tve_no_icons\" data-tag=\"H3\" data-css=\"tve-u-19c1c96326d\" data-element-name=\"Heading Level 2\"><div class=\"thrv_wrapper tve-toc-bullet tve-toc-bullet1 tve_no_icons tve-jump-scroll\" data-target=\"#t-1770006523394\" jump-animation=\"smooth\" data-icon-target=\"toc-bullet-1-ml4or8du\" data-element-name=\"Icon Level 2\" data-css=\"tve-u-19c1c96326e\"><svg class=\"tcb-icon\"><use href=\"#toc-bullet-1-ml4or8du\"><\/use><\/svg><\/div><a href=\"#t-1770006523394\" class=\"tve-toc-anchor tve-jump-scroll\" jump-animation=\"smooth\">stap 07: Serieuze klanten spotten: gedrag volgen<\/a><\/div><div class=\"thrv_wrapper tve-toc-heading tve-toc-heading-level1 tve_no_icons\" data-tag=\"H3\" data-css=\"tve-u-19c1c96326d\" data-element-name=\"Heading Level 2\"><div class=\"thrv_wrapper tve-toc-bullet tve-toc-bullet1 tve_no_icons tve-jump-scroll\" data-target=\"#t-1770006523395\" jump-animation=\"smooth\" data-icon-target=\"toc-bullet-1-ml4or8du\" data-element-name=\"Icon Level 2\" data-css=\"tve-u-19c1c96326e\"><svg class=\"tcb-icon\"><use href=\"#toc-bullet-1-ml4or8du\"><\/use><\/svg><\/div><a href=\"#t-1770006523395\" class=\"tve-toc-anchor tve-jump-scroll\" jump-animation=\"smooth\">stap 08: Sales- de juiste opvolging op het juiste moment<\/a><\/div><div class=\"thrv_wrapper tve-toc-heading tve-toc-heading-level1 tve_no_icons\" data-tag=\"H3\" data-css=\"tve-u-19c1c96326d\" data-element-name=\"Heading Level 2\"><div class=\"thrv_wrapper tve-toc-bullet tve-toc-bullet1 tve_no_icons tve-jump-scroll\" data-target=\"#t-1770006523396\" jump-animation=\"smooth\" data-icon-target=\"toc-bullet-1-ml4or8du\" data-element-name=\"Icon Level 2\" data-css=\"tve-u-19c1c96326e\"><svg class=\"tcb-icon\"><use href=\"#toc-bullet-1-ml4or8du\"><\/use><\/svg><\/div><a href=\"#t-1770006523396\" class=\"tve-toc-anchor tve-jump-scroll\" jump-animation=\"smooth\">Conclusie<\/a><\/div><\/div><div class=\"thrv_wrapper thrv-divider tve-vert-divider\" data-style=\"tve_sep-1\" data-color-d=\"rgba(255, 255, 255, 0)\" data-css=\"tve-u-19c1c963263\" data-thickness-d=\"1\"><hr class=\"tve_sep tve_sep-1\" style=\"\"><\/div><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div>\n<\/div><div class=\"thrv_wrapper thrv-page-section tve-height-update tcb-window-width\" style=\"\" data-css=\"tve-u-19c1c95a443\">\n\t<div class=\"tve-page-section-out\"><\/div>\n\t<div class=\"tve-page-section-in tve_empty_dropzone\" data-css=\"tve-u-19c1c958e75\" style=\"\"><div class=\"thrv_wrapper thrv_text_element\"><h2 id=\"t-1770006523376\">Keuzestress is geen probleem<\/h2><h3 class=\"\" id=\"t-1770006523378\" data-css=\"tve-u-19c1c9e28ea\">Het is een symptoom<\/h3><p>Bijna elke ondernemer die ik spreek, wijst naar zijn homepage en zegt hetzelfde.<br><em><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\" data-css=\"tve-u-19c1c9e8019\">\u201cJa, hier gaat het mis. Te veel keuzes. Mensen haken af.\u201d<\/span><\/em><\/p><p>En dan volgt meestal de oplossing:<br>minder knoppen, minder producten, minder tekst.<\/p><p>Logisch idee.<br>Maar meestal is dat niet het echte probleem.<\/p><p>Keuzestress ontstaat zelden omdat mensen niet willen kiezen.<br>Het ontstaat omdat jij ze iets laat kiezen <strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\" data-css=\"tve-u-19c1c9e801b\">waar ze nog helemaal niet zijn<\/span><\/strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\" data-css=\"tve-u-19c1c9e801c\">.<\/span><\/p><h3 class=\"\" id=\"t-1770006523379\" data-css=\"tve-u-19c1c9ec071\">Je bezoeker komt niet om te kopen<\/h3><p>De meeste mensen komen niet doelgericht op je website.<br>Ze komen niet met een boodschappenlijstje.<br>Ze komen kijken. Voelen. Even rondneuzen.<\/p><p>Misschien omdat ze iets herkenden op social media.<br>Misschien omdat ze een tip kregen.<br>Misschien omdat er ergens iets schuurt en ze nog niet eens weten wat.<\/p><p>En dan landen ze op je homepage\u2026<br>en krijgen ze meteen alles.<\/p><p>Alle diensten.<br>Alle producten.<br>Alle mogelijkheden.<br>Alsof je zegt: <em><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\" data-css=\"tve-u-19c1c9f0dba\">succes ermee.<\/span><\/em><\/p><h3 id=\"t-1770006523380\" class=\"\" data-css=\"tve-u-19c1c9fa64e\">Jij bent verder dan je bezoeker<\/h3><p>En eerlijk: dat is niet raar.<br>Jij zit hier elke dag in. Jij kent je aanbod. Jij weet wat werkt. Jij ziet het verband.<br>Maar je bezoeker niet.<\/p><p>Die zit nog niet in oplossingen.<br>Die zit nog in vragen. In twijfel. In gevoel.<br><br>En als je iemand die net begint met voelen meteen vraagt te kiezen,<br>dan gebeurt er iets geks.<br><br>Dan voelt zelfs een goed aanbod als gedoe.<\/p><h3 id=\"t-1770006523381\" class=\"\" style=\"\" data-css=\"tve-u-19c1ca04b4c\">Een klant maakt geen sprong, maar een reis<\/h3><p>Niemand springt van \u201cik twijfel een beetje\u201d naar \u201cik ga kopen\u201d in \u00e9\u00e9n keer.<br>Er zit iets tussen. Ori\u00ebntatie. Vergelijken. Aftasten. Nog een keer lezen.<br>Dat is geen zwakte. Dat is menselijk.<\/p><p>Keuzestress ontstaat als je die reis overslaat.<br>Als je doet alsof iedereen die binnenkomt al klaar is voor de laatste stap.<br>Dan voelt alles tegelijk belangrijk.<br>En als alles belangrijk is, kiest iemand\u2026 niks.<\/p><h3 id=\"t-1770006523382\" style=\"\" class=\"\" data-css=\"tve-u-19c1ca21804\">Social media zet iets in beweging<\/h3><p>Op social media verkoop je niet.<br>Daar raak je iets. Daar wek je nieuwsgierigheid. Daar blijft iemand hangen.<br>Maar daarna begint het echte werk.<\/p><p>Je website is het moment waarop iemand onbewust denkt:<br><em><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\" data-css=\"tve-u-19c1ca1871a\">ok\u00e9\u2026 en nu?<\/span><\/em><\/p><p data-css=\"tve-u-19c1ca136df\" style=\"\">En als je dat moment niet begeleidt,<br>dan laat je iemand zwemmen in opties.<\/p><h3 id=\"t-1770006523384\" class=\"\" style=\"\" data-css=\"tve-u-19c1ca18713\">Keuzestress los je niet op met schrappen<\/h3><p>Maar met richting<br>Je voorkomt keuzestress niet door minder aan te bieden.<br><br>Je voorkomt het door <strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\" data-css=\"tve-u-19c1ca21810\">op het juiste moment het juiste te laten zien.<\/span><\/strong><br>Door te snappen waar iemand staat.<br>Door hem niet te pushen, maar te begeleiden.<\/p><p data-css=\"tve-u-19c1ca1dc37\" style=\"\">En dat vraagt geen trucjes.<br>Dat vraagt inzicht in de reis die iemand maakt.<\/p><\/div><\/div>\n<\/div><div class=\"thrv_wrapper thrv-page-section tve-height-update tcb-window-width\" style=\"\" data-css=\"tve-u-19c1ca47442\">\n\t<div class=\"tve-page-section-out\" style=\"\" data-css=\"tve-u-19c1ca48929\"><\/div>\n\t<div class=\"tve-page-section-in tve_empty_dropzone\" data-css=\"tve-u-19c1ca45725\" style=\"\"><div class=\"thrv_wrapper thrv_text_element\"><h2 id=\"t-1770006523386\" style=\"\" data-css=\"tve-u-19c1ca505d9\">Zo voorkom je keuzestress \u00e9cht<\/h2><p>Door je klant stap voor stap te begeleiden<\/p><\/div><div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad tve_evt_manager_listen tve_et_tve-viewport tve_ea_thrive_animation tve_anim_slide_top dynamic-group-kelfbkq0 tve-viewport-triggered\" data-css=\"tve-u-19c1ca5326c\" style=\"\" data-tcb-events=\"__TCB_EVENT_[{&quot;t&quot;:&quot;tve-viewport&quot;,&quot;config&quot;:{&quot;anim&quot;:&quot;slide_top&quot;,&quot;loop&quot;:0},&quot;a&quot;:&quot;thrive_animation&quot;}]_TNEVE_BCT__\">\n\t<div class=\"tve-content-box-background\"><\/div>\n\t<div class=\"tve-cb\"><div class=\"thrv_wrapper thrv-columns dynamic-group-kelfbaxz\" data-css=\"tve-u-19c1ca53264\" style=\"--tcb-col-el-width: 810;\"><div class=\"tcb-flex-row v-2 tcb-resized tcb--cols--2 tcb-mobile-no-wrap m-edit\" data-css=\"tve-u-19c1ca5326f\" style=\"\"><div class=\"tcb-flex-col c-33\" data-css=\"tve-u-19c1ca53291\" style=\"\"><div class=\"tcb-col dynamic-group-kelf9xx3\" data-css=\"tve-u-177af2f939b\"><div class=\"tcb-clear\" data-css=\"tve-u-19c1ca53267\"><div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad dynamic-group-kelf99cn tcb-global-contentbox-ml0ei72b\" style=\"\" data-css=\"tve-u-19c1ca5328b\">\n\t<div class=\"tve-content-box-background tcb-global-contentbox-ml0ei72b-bg\" style=\"\" data-css=\"tve-u-19c0fb37292\"><\/div>\n\t<div class=\"tve-cb tcb-global-contentbox-ml0ei72b-cb\" style=\"\" data-css=\"tve-u-19c1ca5328c\"><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9119\" data-css=\"tve-u-19c1ca5325e\" style=\"\"><div class=\"tcb-plain-text\" style=\"\" data-css=\"tve-u-19c1ca53270\"><strong>01<\/strong><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><div class=\"tcb-flex-col c-66\" data-css=\"tve-u-19c1ca5327a\" style=\"\"><div class=\"tcb-col dynamic-group-kelfab62\" style=\"\" data-css=\"tve-u-19c1ca53271\"><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9gjh\" data-css=\"tve-u-19c1ca53269\" style=\"\"><h3 id=\"t-1770006523388\" class=\"\" style=\"\" data-css=\"tve-u-19c1ca654fd\">stap 01: Social media: herkenning v\u00f3\u00f3r oplossingen<\/h3><\/div><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9qgz\" style=\"\" data-css=\"tve-u-19c1ca53272\"><p>Hier verkoop je niet. Hier laat je iemand denken: <em>o shit, dit ben ik.<\/em><\/p><p><strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\" data-css=\"tve-u-19c1ca6b7ab\">Wat je w\u00e9l doet:<\/span><\/strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\" data-css=\"tve-u-19c1ca6b7ae\">&nbsp;<\/span>raken, prikkelen, nieuwsgierig maken.<strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\" data-css=\"tve-u-19c1ca6b7af\"><\/span><\/strong><br><strong><span data-css=\"tve-u-19c1ca6b7af\" style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">Wat je niet doet:<\/span><\/strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\" data-css=\"tve-u-19c1ca6b7b0\">&nbsp;<\/span>10 diensten noemen of meteen \u201cboek een call\u201d.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad tve_evt_manager_listen tve_et_tve-viewport tve_ea_thrive_animation tve_anim_slide_top dynamic-group-kelfbkq0 tve-viewport-triggered\" data-css=\"tve-u-19c1ca5326d\" style=\"\" data-tcb-events=\"__TCB_EVENT_[{&quot;t&quot;:&quot;tve-viewport&quot;,&quot;config&quot;:{&quot;anim&quot;:&quot;slide_top&quot;,&quot;loop&quot;:0},&quot;a&quot;:&quot;thrive_animation&quot;}]_TNEVE_BCT__\">\n\t<div class=\"tve-content-box-background\"><\/div>\n\t<div class=\"tve-cb\"><div class=\"thrv_wrapper thrv-columns dynamic-group-kelfbaxz\" data-css=\"tve-u-19c1ca53264\" style=\"--tcb-col-el-width: 810;\"><div class=\"tcb-flex-row v-2 tcb-resized tcb--cols--2 tcb-mobile-no-wrap m-edit\" data-css=\"tve-u-19c1ca53273\" style=\"\"><div class=\"tcb-flex-col c-33\" data-css=\"tve-u-19c1ca5325f\" style=\"\"><div class=\"tcb-col dynamic-group-kelf9xx3\" data-css=\"tve-u-177af2f939b\"><div class=\"tcb-clear\" data-css=\"tve-u-19c1ca53267\"><div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad dynamic-group-kelf99cn tcb-global-contentbox-ml0ei72b\" style=\"\" data-css=\"tve-u-19c1ca5328e\">\n\t<div class=\"tve-content-box-background tcb-global-contentbox-ml0ei72b-bg\" style=\"\" data-css=\"tve-u-19c0fb3a668\"><\/div>\n\t<div class=\"tve-cb tcb-global-contentbox-ml0ei72b-cb\" style=\"\" data-css=\"tve-u-19c1ca5328f\"><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9119\" data-css=\"tve-u-19c1ca5325e\" style=\"\"><div class=\"tcb-plain-text\" style=\"\" data-css=\"tve-u-19c1ca53290\"><strong>02<\/strong><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><div class=\"tcb-flex-col c-66\" data-css=\"tve-u-19c1ca5328d\" style=\"\"><div class=\"tcb-col dynamic-group-kelfab62\" style=\"\" data-css=\"tve-u-19c1ca53274\"><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9gjh\" data-css=\"tve-u-19c1ca5326a\" style=\"\"><h3 id=\"t-1770006523389\" class=\"\" style=\"\" data-css=\"tve-u-19c1ca70388\">stap 02: Website binnenkomst: \u00e9\u00e9n duidelijke richting<\/h3><\/div><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9qgz\" style=\"\" data-css=\"tve-u-19c1ca53275\"><p>Iemand klikt door en wil in 5 seconden snappen: <em>waar ben ik en is dit voor mij?<\/em><\/p><p><strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">Wat je w\u00e9l doet:<\/span><\/strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">&nbsp;<\/span>\u00e9\u00e9n belofte, \u00e9\u00e9n route, \u00e9\u00e9n volgende stap.<br><strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">Wat je niet doet:<\/span><\/strong> je homepage als menukaart vol producten.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad tve_evt_manager_listen tve_et_tve-viewport tve_ea_thrive_animation tve_anim_slide_top dynamic-group-kelfbkq0 tve-viewport-triggered\" data-css=\"tve-u-19c1ca5326d\" style=\"\" data-tcb-events=\"__TCB_EVENT_[{&quot;t&quot;:&quot;tve-viewport&quot;,&quot;config&quot;:{&quot;anim&quot;:&quot;slide_top&quot;,&quot;loop&quot;:0},&quot;a&quot;:&quot;thrive_animation&quot;}]_TNEVE_BCT__\">\n\t<div class=\"tve-content-box-background\"><\/div>\n\t<div class=\"tve-cb\"><div class=\"thrv_wrapper thrv-columns dynamic-group-kelfbaxz\" data-css=\"tve-u-19c1ca53264\" style=\"--tcb-col-el-width: 810;\"><div class=\"tcb-flex-row v-2 tcb-resized tcb--cols--2 tcb-mobile-no-wrap m-edit\" data-css=\"tve-u-19c1ca53273\" style=\"\"><div class=\"tcb-flex-col c-33\" data-css=\"tve-u-19c1ca5325f\" style=\"\"><div class=\"tcb-col dynamic-group-kelf9xx3\" data-css=\"tve-u-177af2f939b\"><div class=\"tcb-clear\" data-css=\"tve-u-19c1ca53267\"><div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad dynamic-group-kelf99cn tcb-global-contentbox-ml0ei72b\" style=\"\" data-css=\"tve-u-19c1ca5328e\">\n\t<div class=\"tve-content-box-background tcb-global-contentbox-ml0ei72b-bg\" style=\"\" data-css=\"tve-u-19c0fb3a668\"><\/div>\n\t<div class=\"tve-cb tcb-global-contentbox-ml0ei72b-cb\" style=\"\" data-css=\"tve-u-19c1ca5328f\"><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9119\" data-css=\"tve-u-19c1ca5325e\" style=\"\"><div class=\"tcb-plain-text\" style=\"\" data-css=\"tve-u-19c1ca53290\"><strong>03<\/strong><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><div class=\"tcb-flex-col c-66\" data-css=\"tve-u-19c1ca5328d\" style=\"\"><div class=\"tcb-col dynamic-group-kelfab62\" style=\"\" data-css=\"tve-u-19c1ca53274\"><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9gjh\" data-css=\"tve-u-19c1ca5326a\" style=\"\"><h3 id=\"t-1770006523390\" class=\"\" style=\"\" data-css=\"tve-u-19c1ca77d19\">stap 03: Awareness: weerstand\/verwarring wegnemen<\/h3><\/div><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9qgz\" style=\"\" data-css=\"tve-u-19c1ca53275\"><p>Dit zijn mensen die voelen dat er iets schuurt, maar nog niet klaar zijn om te kiezen.<\/p><p><strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">Wat je w\u00e9l doet:<\/span><\/strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">&nbsp;<\/span>uitleg, herkenning, voorbeelden, \u201cdit is wat er gebeurt\u201d.<br><strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">Wat je niet doet:<\/span><\/strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">&nbsp;<\/span>prijzen\/aanbod pushen alsof ze al koopklaar zijn.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad tve_evt_manager_listen tve_et_tve-viewport tve_ea_thrive_animation tve_anim_slide_top dynamic-group-kelfbkq0 tve-viewport-triggered\" data-css=\"tve-u-19c1ca5326d\" style=\"\" data-tcb-events=\"__TCB_EVENT_[{&quot;t&quot;:&quot;tve-viewport&quot;,&quot;config&quot;:{&quot;anim&quot;:&quot;slide_top&quot;,&quot;loop&quot;:0},&quot;a&quot;:&quot;thrive_animation&quot;}]_TNEVE_BCT__\">\n\t<div class=\"tve-content-box-background\"><\/div>\n\t<div class=\"tve-cb\"><div class=\"thrv_wrapper thrv-columns dynamic-group-kelfbaxz\" data-css=\"tve-u-19c1ca53264\" style=\"--tcb-col-el-width: 810;\"><div class=\"tcb-flex-row v-2 tcb-resized tcb--cols--2 tcb-mobile-no-wrap m-edit\" data-css=\"tve-u-19c1ca53273\" style=\"\"><div class=\"tcb-flex-col c-33\" data-css=\"tve-u-19c1ca5325f\" style=\"\"><div class=\"tcb-col dynamic-group-kelf9xx3\" data-css=\"tve-u-177af2f939b\"><div class=\"tcb-clear\" data-css=\"tve-u-19c1ca53267\"><div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad dynamic-group-kelf99cn tcb-global-contentbox-ml0ei72b\" style=\"\" data-css=\"tve-u-19c1ca5328e\">\n\t<div class=\"tve-content-box-background tcb-global-contentbox-ml0ei72b-bg\" style=\"\" data-css=\"tve-u-19c0fb3a668\"><\/div>\n\t<div class=\"tve-cb tcb-global-contentbox-ml0ei72b-cb\" style=\"\" data-css=\"tve-u-19c1ca5328f\"><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9119\" data-css=\"tve-u-19c1ca5325e\" style=\"\"><div class=\"tcb-plain-text\" style=\"\" data-css=\"tve-u-19c1ca53290\"><strong>04<\/strong><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><div class=\"tcb-flex-col c-66\" data-css=\"tve-u-19c1ca5328d\" style=\"\"><div class=\"tcb-col dynamic-group-kelfab62\" style=\"\" data-css=\"tve-u-19c1ca53274\"><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9gjh\" data-css=\"tve-u-19c1ca5326a\" style=\"\"><h3 class=\"\" style=\"\" id=\"t-1770006523391\" data-css=\"tve-u-19c1ca7f9d1\">stap 04: Consideration: laten vergelijken zonder te verdwalen<\/h3><\/div><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9qgz\" style=\"\" data-css=\"tve-u-19c1ca53275\"><p>Nu zoekt iemand houvast: <em>waarom jij, hoe werkt het, wat levert het op?<\/em><\/p><p><strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\" data-css=\"tve-u-19c1ca84cd6\">Wat je w\u00e9l doet:<\/span><\/strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\" data-css=\"tve-u-19c1ca84cd8\">&nbsp;<\/span>cases, aanpak, stappen, proof, verschillen.<br><strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\" data-css=\"tve-u-19c1ca84cd9\">Wat je niet doet:<\/span><\/strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\" data-css=\"tve-u-19c1ca84cdb\">&nbsp;<\/span>alles even belangrijk maken (dan kiest hij niks).<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad tve_evt_manager_listen tve_et_tve-viewport tve_ea_thrive_animation tve_anim_slide_top dynamic-group-kelfbkq0 tve-viewport-triggered\" data-css=\"tve-u-19c1ca5326d\" style=\"\" data-tcb-events=\"__TCB_EVENT_[{&quot;t&quot;:&quot;tve-viewport&quot;,&quot;config&quot;:{&quot;anim&quot;:&quot;slide_top&quot;,&quot;loop&quot;:0},&quot;a&quot;:&quot;thrive_animation&quot;}]_TNEVE_BCT__\">\n\t<div class=\"tve-content-box-background\"><\/div>\n\t<div class=\"tve-cb\"><div class=\"thrv_wrapper thrv-columns dynamic-group-kelfbaxz\" data-css=\"tve-u-19c1ca53264\" style=\"--tcb-col-el-width: 810;\"><div class=\"tcb-flex-row v-2 tcb-resized tcb--cols--2 tcb-mobile-no-wrap m-edit\" data-css=\"tve-u-19c1ca53273\" style=\"\"><div class=\"tcb-flex-col c-33\" data-css=\"tve-u-19c1ca5325f\" style=\"\"><div class=\"tcb-col dynamic-group-kelf9xx3\" data-css=\"tve-u-177af2f939b\"><div class=\"tcb-clear\" data-css=\"tve-u-19c1ca53267\"><div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad dynamic-group-kelf99cn tcb-global-contentbox-ml0ei72b\" style=\"\" data-css=\"tve-u-19c1ca5328e\">\n\t<div class=\"tve-content-box-background tcb-global-contentbox-ml0ei72b-bg\" style=\"\" data-css=\"tve-u-19c0fb3a668\"><\/div>\n\t<div class=\"tve-cb tcb-global-contentbox-ml0ei72b-cb\" style=\"\" data-css=\"tve-u-19c1ca5328f\"><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9119\" data-css=\"tve-u-19c1ca5325e\" style=\"\"><div class=\"tcb-plain-text\" style=\"\" data-css=\"tve-u-19c1ca53290\"><strong>05<\/strong><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><div class=\"tcb-flex-col c-66\" data-css=\"tve-u-19c1ca84dc8\" style=\"\"><div class=\"tcb-col dynamic-group-kelfab62\" style=\"\" data-css=\"tve-u-19c1ca53274\"><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9gjh\" data-css=\"tve-u-19c1ca5326a\" style=\"\"><h3 class=\"\" style=\"\" id=\"t-1770006523392\" data-css=\"tve-u-19c1ca871bf\">stap 05: Decision: de keuze makkelijk maken<\/h3><\/div><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9qgz\" style=\"\" data-css=\"tve-u-19c1ca53275\"><p>Dit zijn mensen die willen beslissen. Die hebben geen zin meer in extra inspiratie.<\/p><p><strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">Wat je w\u00e9l doet:<\/span><\/strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">&nbsp;<\/span>concreet aanbod, prijs\/voorwaarden, duidelijke CTA.<br><strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">Wat je niet doet:<\/span><\/strong> ze teruggooien in \u201clees eerst mijn blogs\u201d.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad tve_evt_manager_listen tve_et_tve-viewport tve_ea_thrive_animation tve_anim_slide_top dynamic-group-kelfbkq0 tve-viewport-triggered\" data-css=\"tve-u-19c1ca5326d\" style=\"\" data-tcb-events=\"__TCB_EVENT_[{&quot;t&quot;:&quot;tve-viewport&quot;,&quot;config&quot;:{&quot;anim&quot;:&quot;slide_top&quot;,&quot;loop&quot;:0},&quot;a&quot;:&quot;thrive_animation&quot;}]_TNEVE_BCT__\">\n\t<div class=\"tve-content-box-background\"><\/div>\n\t<div class=\"tve-cb\"><div class=\"thrv_wrapper thrv-columns dynamic-group-kelfbaxz\" data-css=\"tve-u-19c1ca53264\" style=\"--tcb-col-el-width: 810;\"><div class=\"tcb-flex-row v-2 tcb-resized tcb--cols--2 tcb-mobile-no-wrap m-edit\" data-css=\"tve-u-19c1ca53273\" style=\"\"><div class=\"tcb-flex-col c-33\" data-css=\"tve-u-19c1ca5325f\" style=\"\"><div class=\"tcb-col dynamic-group-kelf9xx3\" data-css=\"tve-u-177af2f939b\"><div class=\"tcb-clear\" data-css=\"tve-u-19c1ca53267\"><div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad dynamic-group-kelf99cn tcb-global-contentbox-ml0ei72b\" style=\"\" data-css=\"tve-u-19c1ca5328e\">\n\t<div class=\"tve-content-box-background tcb-global-contentbox-ml0ei72b-bg\" style=\"\" data-css=\"tve-u-19c0fb3a668\"><\/div>\n\t<div class=\"tve-cb tcb-global-contentbox-ml0ei72b-cb\" style=\"\" data-css=\"tve-u-19c1ca5328f\"><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9119\" data-css=\"tve-u-19c1ca5325e\" style=\"\"><div class=\"tcb-plain-text\" style=\"\" data-css=\"tve-u-19c1ca53290\"><strong>06<\/strong><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><div class=\"tcb-flex-col c-66\" data-css=\"tve-u-19c1ca5328d\" style=\"\"><div class=\"tcb-col dynamic-group-kelfab62\" style=\"\" data-css=\"tve-u-19c1ca53274\"><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9gjh\" data-css=\"tve-u-19c1ca5326a\" style=\"\"><h3 id=\"t-1770006523393\" class=\"\" style=\"\" data-css=\"tve-u-19c1ca8e199\">stap 06: E-mail: segmenteren en begeleiden<\/h3><\/div><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9qgz\" style=\"\" data-css=\"tve-u-19c1ca53275\"><p>Je website moet zo snel mogelijk zorgen dat je weet: <em>wie is dit en hoe serieus is dit?<\/em><\/p><p><strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">Wat je w\u00e9l doet:<\/span><\/strong> inschrijving + gerichte mails per fase\/rol.<br><strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">Wat je niet doet:<\/span><\/strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">&nbsp;<\/span>iedereen dezelfde nurture geven.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad tve_evt_manager_listen tve_et_tve-viewport tve_ea_thrive_animation tve_anim_slide_top dynamic-group-kelfbkq0 tve-viewport-triggered\" data-css=\"tve-u-19c1ca5326d\" style=\"\" data-tcb-events=\"__TCB_EVENT_[{&quot;t&quot;:&quot;tve-viewport&quot;,&quot;config&quot;:{&quot;anim&quot;:&quot;slide_top&quot;,&quot;loop&quot;:0},&quot;a&quot;:&quot;thrive_animation&quot;}]_TNEVE_BCT__\">\n\t<div class=\"tve-content-box-background\"><\/div>\n\t<div class=\"tve-cb\"><div class=\"thrv_wrapper thrv-columns dynamic-group-kelfbaxz\" data-css=\"tve-u-19c1ca53264\" style=\"--tcb-col-el-width: 810;\"><div class=\"tcb-flex-row v-2 tcb-resized tcb--cols--2 tcb-mobile-no-wrap m-edit\" data-css=\"tve-u-19c1ca53273\" style=\"\"><div class=\"tcb-flex-col c-33\" data-css=\"tve-u-19c1ca5325f\" style=\"\"><div class=\"tcb-col dynamic-group-kelf9xx3\" data-css=\"tve-u-177af2f939b\"><div class=\"tcb-clear\" data-css=\"tve-u-19c1ca53267\"><div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad dynamic-group-kelf99cn tcb-global-contentbox-ml0ei72b\" style=\"\" data-css=\"tve-u-19c1ca5328e\">\n\t<div class=\"tve-content-box-background tcb-global-contentbox-ml0ei72b-bg\" style=\"\" data-css=\"tve-u-19c0fb3a668\"><\/div>\n\t<div class=\"tve-cb tcb-global-contentbox-ml0ei72b-cb\" style=\"\" data-css=\"tve-u-19c1ca5328f\"><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9119\" data-css=\"tve-u-19c1ca5325e\" style=\"\"><div class=\"tcb-plain-text\" data-css=\"tve-u-19c1ca53290\" style=\"\"><strong>07<\/strong><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><div class=\"tcb-flex-col c-66\" data-css=\"tve-u-19c1ca5328d\" style=\"\"><div class=\"tcb-col dynamic-group-kelfab62\" style=\"\" data-css=\"tve-u-19c1ca53274\"><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9gjh\" data-css=\"tve-u-19c1ca5326a\" style=\"\"><h3 id=\"t-1770006523394\" class=\"\" style=\"\" data-css=\"tve-u-19c1ca964f0\">stap 07: Serieuze klanten spotten: gedrag volgen<\/h3><\/div><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9qgz\" style=\"\" data-css=\"tve-u-19c1ca53275\"><p>Wie klikt, terugkomt, mailt, pagina\u2019s bezoekt: dat zijn je warme mensen.<\/p><p><strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">Wat je w\u00e9l doet:<\/span><\/strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">&nbsp;<\/span>opvolgen op intentie (niet op gevoel).<br><strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">Wat je niet doet:<\/span><\/strong> iedereen achterna zitten.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad tve_evt_manager_listen tve_et_tve-viewport tve_ea_thrive_animation tve_anim_slide_top dynamic-group-kelfbkq0\" data-css=\"tve-u-19c1ca53265\" style=\"\" data-tcb-events=\"__TCB_EVENT_[{&quot;t&quot;:&quot;tve-viewport&quot;,&quot;config&quot;:{&quot;anim&quot;:&quot;slide_top&quot;,&quot;loop&quot;:0},&quot;a&quot;:&quot;thrive_animation&quot;}]_TNEVE_BCT__\">\n\t<div class=\"tve-content-box-background\"><\/div>\n\t<div class=\"tve-cb\"><div class=\"thrv_wrapper thrv-columns dynamic-group-kelfbaxz\" data-css=\"tve-u-19c1ca53264\" style=\"--tcb-col-el-width: 810;\"><div class=\"tcb-flex-row v-2 tcb-resized tcb--cols--2 tcb-mobile-no-wrap m-edit\" data-css=\"tve-u-19c1ca53263\" style=\"\"><div class=\"tcb-flex-col c-33\" data-css=\"tve-u-19c1ca5325f\" style=\"\"><div class=\"tcb-col dynamic-group-kelf9xx3\" data-css=\"tve-u-177af2f939b\"><div class=\"tcb-clear\" data-css=\"tve-u-19c1ca53267\"><div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad dynamic-group-kelf99cn tcb-global-contentbox-ml0ei72b\" style=\"\" data-css=\"tve-u-19c1ca532a7\">\n\t<div class=\"tve-content-box-background tcb-global-contentbox-ml0ei72b-bg\" style=\"\" data-css=\"tve-u-19c0fb50ebf\"><\/div>\n\t<div class=\"tve-cb tcb-global-contentbox-ml0ei72b-cb\" style=\"\" data-css=\"tve-u-19c1ca532a8\"><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9119\" data-css=\"tve-u-19c1ca5325e\" style=\"\"><div class=\"tcb-plain-text\" style=\"\" data-css=\"tve-u-19c1ca53261\"><strong>08<\/strong><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><div class=\"tcb-flex-col c-66\" data-css=\"tve-u-19c1ca53287\" style=\"\"><div class=\"tcb-col\" style=\"\" data-css=\"tve-u-19c1ca53268\"><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9gjh\" data-css=\"tve-u-19c1ca53262\" style=\"\"><h3 id=\"t-1770006523395\" class=\"\" style=\"\" data-css=\"tve-u-19c1ca9f4ae\">stap 08: Sales- de juiste opvolging op het juiste moment<\/h3><\/div><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9qgz\" style=\"\" data-css=\"tve-u-19c1ca5325d\"><p>Als iemand koopklaar is, wil hij duidelijkheid en vertrouwen, geen doolhof.<\/p><p><strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\" data-css=\"tve-u-19c1caa3119\">Wat je w\u00e9l doet:<\/span><\/strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\" data-css=\"tve-u-19c1caa311b\">&nbsp;<\/span>persoonlijk contact of gerichte CTA.<br><strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\" data-css=\"tve-u-19c1caa311c\">Wat je niet doet:<\/span><\/strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\" data-css=\"tve-u-19c1caa311e\">&nbsp;<\/span>weer vijf opties aanbieden \u201ckies maar\u201d.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><div class=\"thrv_wrapper thrv-page-section tve-height-update tcb-window-width\" style=\"\" data-css=\"tve-u-19c1ca53289\">\n\t<div class=\"tve-page-section-out\" style=\"\" data-css=\"tve-u-19c1ca5328a\"><\/div>\n\t<div class=\"tve-page-section-in tve_empty_dropzone\" data-css=\"tve-u-19c1ca53288\"><div class=\"thrv_wrapper thrv_text_element\">\t<h3 id=\"t-1770006523396\">Conclusie<\/h3><p>Keuzestress los je niet op door \u201cminder\u201d te roepen, maar door beter te begeleiden. Als je overal tegelijk om een keuze vraagt, kiest iemand niks. Als je per fase \u00e9\u00e9n logisch volgende stap geeft, voelt het simpel \u2014 en gaan mensen w\u00e9l bewegen.<\/p><\/div><\/div>\n<\/div>","tve_custom_css":"@media (min-width: 300px){.tcb-post-list[data-css=\"tve-u-177256bad4b\"] .post-wrapper.thrv_wrapper { width: calc(100% + 0px); }.tcb-post-list[data-css=\"tve-u-177256bad4b\"] .post-wrapper.thrv_wrapper:nth-child(n+2) { margin-top: 0px !important; }.tcb-post-list[data-css=\"tve-u-177256bad4b\"] .post-wrapper.thrv_wrapper:not(:nth-child(n+2)) { margin-top: 0px !important; }.tcb-post-list[data-css=\"tve-u-177256bad4b\"] .post-wrapper.thrv_wrapper:not(:nth-child(n)) { margin-right: 30px !important; }.tcb-post-list[data-css=\"tve-u-177256bad4b\"] .post-wrapper.thrv_wrapper:nth-child(n) { margin-right: 0px !important; }[data-css=\"tve-u-19c1c958e75\"] { min-width: auto; max-width: 1024px; }[data-css=\"tve-u-19c1c95a443\"] { padding: 35px !important; }:not(#tve) [data-css=\"tve-u-173a4cf6569\"].tve-state-expanded p, li, blockquote, address, .tcb-plain-text, label, h1, h2, h3, h4, h5, h6 { color: var(--tve-color,hsla(calc(var(--tcb-main-master-h,185) + 2 ),calc(var(--tcb-main-master-s,59%) - 48% ),calc(var(--tcb-main-master-l,42%) - 15% ),1)); --tve-applied-color: var$(--tve-color,hsla(calc(var(--tcb-main-master-h,185) + 2 ),calc(var(--tcb-main-master-s,59%) - 48% ),calc(var(--tcb-main-master-l,42%) - 15% ),1)); --tcb-applied-color: hsla(calc(var(--tcb-main-master-h,185) + 2 ),calc(var(--tcb-main-master-s,59%) - 48% ),calc(var(--tcb-main-master-l,42%) - 15% ),1); }:not(#tve) [data-css=\"tve-u-173a4cf65a6\"].tve-state-expanded p, li, blockquote, address, .tcb-plain-text, label, h1, h2, h3, h4, h5, h6 { color: var(--tve-color,hsla(calc(var(--tcb-main-master-h,185) + 2 ),calc(var(--tcb-main-master-s,59%) - 48% ),calc(var(--tcb-main-master-l,42%) - 15% ),1)); --tve-applied-color: var$(--tve-color,hsla(calc(var(--tcb-main-master-h,185) + 2 ),calc(var(--tcb-main-master-s,59%) - 48% ),calc(var(--tcb-main-master-l,42%) - 15% ),1)); --tcb-applied-color: hsla(calc(var(--tcb-main-master-h,185) + 2 ),calc(var(--tcb-main-master-s,59%) - 48% ),calc(var(--tcb-main-master-l,42%) - 15% ),1); }[data-css=\"tve-u-19c1c963262\"] { --tve-toc-indent: 31px; float: none; --tcb-local-color-e7784: var(--tcb-local-color-ed06a); --tcb-local-color-6a2a6: rgb(232,232,232); padding: 0px !important; margin-left: auto !important; margin-right: auto !important; --tcb-local-color-ed06a: var(--tcb-skin-color-0) !important; --tcb-local-color-4da94: rgba(75,150,180,0.22) !important; --tcb-local-color-a0b99: rgb(13,130,175) !important; }[data-css=\"tve-u-19c1c963264\"] { box-shadow: none; overflow: hidden; --tve-applied-box-shadow: none; border-radius: 10px !important; border: none !important; background-color: rgb(255, 255, 255) !important; --tve-applied-border: none !important; background-image: linear-gradient(rgb(246, 246, 246), rgb(246, 246, 246)) !important; background-size: auto !important; background-position: 50% 50% !important; background-attachment: scroll !important; background-repeat: no-repeat !important; --tve-applied-background-image: linear-gradient(rgb(246,246,246),rgb(246,246,246)) !important; }[data-css=\"tve-u-19c1c963269\"] { padding: 20px 0px !important; margin: 0px !important; }:not(#tve) .tve-toc-title[data-css=\"tve-u-19c1c963265\"] p, :not(#tve) .tve-toc-title[data-css=\"tve-u-19c1c963265\"] li, :not(#tve) .tve-toc-title[data-css=\"tve-u-19c1c963265\"] blockquote, :not(#tve) .tve-toc-title[data-css=\"tve-u-19c1c963265\"] address, :not(#tve) .tve-toc-title[data-css=\"tve-u-19c1c963265\"] .tcb-plain-text, :not(#tve) .tve-toc-title[data-css=\"tve-u-19c1c963265\"] label { font-size: var(--tve-font-size,20px); }[data-css=\"tve-u-19c1c963265\"] { --tve-font-size: 20px; text-align: left; --tve-letter-spacing: 1px; --tve-font-weight: var(--g-regular-weight,normal); --tve-font-style: normal; --tve-text-transform: capitalize; padding: 20px !important; margin: 0px !important; z-index: 4 !important; }[data-css=\"tve-u-19c1c963267\"] { background-image: none !important; --tve-applied-background-image: none !important; padding-left: 1px !important; padding-top: 1px !important; padding-bottom: 1px !important; border-left: none !important; }[data-css=\"tve-u-19c1c963265\"] .tve-toc-title-icon { font-size: 24px !important; width: 24px !important; height: 24px !important; color: var(--tcb-local-color-4da94) !important; --tve-applied-color: var$(--tcb-local-color-4da94) !important; }[data-css=\"tve-u-19c1c963263\"] .tve_sep { background-image: linear-gradient(rgba(255, 255, 255, 0), rgba(255, 255, 255, 0)) !important; width: 1px !important; --tve-applied-background-image: linear-gradient(rgba(255,255,255,0),rgba(255,255,255,0)) !important; }.tve-toc-title[data-css=\"tve-u-19c1c963265\"].tve-state-expanded > .tve-content-box-background { background-image: linear-gradient(rgb(255, 255, 255), rgb(255, 255, 255)) !important; --tve-applied-background-image: linear-gradient(rgb(255,255,255),rgb(255,255,255)) !important; background-size: auto !important; background-position: 50% 50% !important; background-attachment: scroll !important; background-repeat: no-repeat !important; }:not(#tve) .tve-toc-title[data-css=\"tve-u-19c1c963265\"]:hover:not(.tve-state-expanded) > .tve-content-box-background { background-image: linear-gradient(rgb(255, 255, 255), rgb(255, 255, 255)) !important; --tve-applied-background-image: linear-gradient(rgb(255,255,255),rgb(255,255,255)) !important; background-size: auto !important; background-position: 50% 50% !important; background-attachment: scroll !important; background-repeat: no-repeat !important; }[data-css=\"tve-u-19c1c96326a\"] { box-shadow: none; --tve-applied-box-shadow: none; }:not(#tve) [data-css=\"tve-u-19c1c96326a\"] { background-image: none !important; --tve-applied-background-image: none !important; }[data-css=\"tve-u-19c1c963266\"] { box-shadow: rgba(0, 0, 0, 0.07) 0px 0px 8px 1px; --tve-applied-box-shadow: 0px 0px 8px 1px rgba(0,0,0,0.07); }[data-css=\"tve-u-19c1c963265\"] > .tve-content-box-background { overflow: hidden; border-radius: 10px !important; border: 1px solid rgb(234, 234, 234) !important; --tve-applied-border: 1px solid rgb(234,234,234) !important; }:not(#tve) .tve-toc-title[data-css=\"tve-u-19c1c963265\"] > .tve-content-box-background { background-image: linear-gradient(rgb(255, 255, 255), rgb(255, 255, 255)) !important; background-size: auto !important; background-position: 50% 50% !important; background-attachment: scroll !important; background-repeat: no-repeat !important; --tve-applied-background-image: linear-gradient(rgb(255,255,255),rgb(255,255,255)) !important; }[data-css=\"tve-u-19c1c963265\"] p, [data-css=\"tve-u-19c1c963265\"] li, [data-css=\"tve-u-19c1c963265\"] blockquote, [data-css=\"tve-u-19c1c963265\"] address, [data-css=\"tve-u-19c1c963265\"] .tcb-plain-text, [data-css=\"tve-u-19c1c963265\"] label { letter-spacing: var(--tve-letter-spacing,1px); }[data-css=\"tve-u-19c1c96326b\"] { --tve-font-size: 16px; font-size: var(--tve-font-size,16px); color: var(--tve-color,rgba(0,0,0,0.75)); --tve-applied-color: var$(--tve-color,rgba(0,0,0,0.75)); --tve-color: rgba(0,0,0,0.75); --tve-applied---tve-color: rgba(0,0,0,0.75); --tcb-applied-color: rgba(0,0,0,0.75); line-height: var(--tve-line-height,1.5em); --tve-line-height: 1.5em; padding: 8px 15px !important; margin-top: 0px !important; }[data-css=\"tve-u-19c1c96326d\"] { --tve-font-size: 16px; font-size: var(--tve-font-size,16px); color: var(--tve-color,rgba(0,0,0,0.75)); --tve-applied-color: var$(--tve-color,rgba(0,0,0,0.75)); --tve-color: rgba(0,0,0,0.75); --tve-applied---tve-color: rgba(0,0,0,0.75); --tcb-applied-color: rgba(0,0,0,0.75); line-height: var(--tve-line-height,1.5em); --tve-line-height: 1.5em; padding-top: 8px !important; padding-bottom: 8px !important; }[data-css=\"tve-u-19c1c96326f\"] { --tve-font-size: 16px; font-size: var(--tve-font-size,16px); line-height: var(--tve-line-height,1.5em); --tve-line-height: 1.5em; color: var(--tve-color,rgba(0,0,0,0.75)); --tve-applied-color: var$(--tve-color,rgba(0,0,0,0.75)); --tve-color: rgba(0,0,0,0.75); --tve-applied---tve-color: rgba(0,0,0,0.75); --tcb-applied-color: rgba(0,0,0,0.75); padding-top: 8px !important; padding-bottom: 8px !important; }[data-css=\"tve-u-19c1c96326b\"].tve-state-expanded { color: var(--tve-color,var(--tcb-local-color-ed06a)); --tve-applied-color: var$(--tve-color,var$(--tcb-local-color-ed06a)); --tve-color: var(--tcb-local-color-ed06a); --tve-applied---tve-color: var$(--tcb-local-color-ed06a); --tcb-applied-color: var$(--tcb-local-color-ed06a); }:not(#tve) [data-css=\"tve-u-19c1c96326b\"]:hover { color: var(--tve-color,rgba(0,0,0,0.85)) !important; --tve-applied-color: var$(--tve-color,rgba(0,0,0,0.85)) !important; --tve-color: rgba(0,0,0,0.85) !important; --tve-applied---tve-color: rgba(0,0,0,0.85) !important; --tcb-applied-color: rgba(0,0,0,0.85) !important; text-decoration: var(--tve-text-decoration,underline) !important; --tve-text-decoration: underline !important; }:not(#tve) [data-css=\"tve-u-19c1c96326d\"]:hover { color: var(--tve-color,rgba(0,0,0,0.85)) !important; --tve-applied-color: var$(--tve-color,rgba(0,0,0,0.85)) !important; --tve-color: rgba(0,0,0,0.85) !important; --tve-applied---tve-color: rgba(0,0,0,0.85) !important; --tcb-applied-color: rgba(0,0,0,0.85) !important; text-decoration: var(--tve-text-decoration,underline) !important; --tve-text-decoration: underline !important; }[data-css=\"tve-u-19c1c96326d\"].tve-state-expanded { color: var(--tve-color,var(--tcb-local-color-ed06a)); --tve-applied-color: var$(--tve-color,var$(--tcb-local-color-ed06a)); --tve-color: var(--tcb-local-color-ed06a); --tve-applied---tve-color: var$(--tcb-local-color-ed06a); --tcb-applied-color: var$(--tcb-local-color-ed06a); text-decoration: var(--tve-text-decoration,none); --tve-text-decoration: none; }:not(#tve) [data-css=\"tve-u-19c1c96326f\"]:hover { color: var(--tve-color,rgba(0,0,0,0.85)) !important; --tve-applied-color: var$(--tve-color,rgba(0,0,0,0.85)) !important; --tve-color: rgba(0,0,0,0.85) !important; --tve-applied---tve-color: rgba(0,0,0,0.85) !important; --tcb-applied-color: rgba(0,0,0,0.85) !important; text-decoration: var(--tve-text-decoration,underline) !important; --tve-text-decoration: underline !important; }[data-css=\"tve-u-19c1c96326f\"].tve-state-expanded { color: var(--tve-color,var(--tcb-local-color-ed06a)); --tve-applied-color: var$(--tve-color,var$(--tcb-local-color-ed06a)); --tve-color: var(--tcb-local-color-ed06a); --tve-applied---tve-color: var$(--tcb-local-color-ed06a); --tcb-applied-color: var$(--tcb-local-color-ed06a); }[data-css=\"tve-u-19c1c963265\"].tve-state-expanded .tve-toc-title-icon { color: var(--tcb-local-color-ed06a) !important; --tve-applied-color: var$(--tcb-local-color-ed06a) !important; }:not(#tve) [data-css=\"tve-u-19c1c963265\"]:hover:not(.tve-state-expanded) .tve-toc-title-icon { color: var(--tcb-local-color-ed06a) !important; --tve-applied-color: var$(--tcb-local-color-ed06a) !important; }:not(#tve) [data-css=\"tve-u-19c1c963265\"] p, :not(#tve) [data-css=\"tve-u-19c1c963265\"] li, :not(#tve) [data-css=\"tve-u-19c1c963265\"] blockquote, :not(#tve) [data-css=\"tve-u-19c1c963265\"] address, :not(#tve) [data-css=\"tve-u-19c1c963265\"] .tcb-plain-text, :not(#tve) [data-css=\"tve-u-19c1c963265\"] label { font-weight: var(--tve-font-weight,var(--g-regular-weight,normal)); font-style: var(--tve-font-style,normal); }:not(#tve) [data-css=\"tve-u-19c1c963265\"] p, :not(#tve) [data-css=\"tve-u-19c1c963265\"] li, :not(#tve) [data-css=\"tve-u-19c1c963265\"] blockquote, :not(#tve) [data-css=\"tve-u-19c1c963265\"] address, :not(#tve) [data-css=\"tve-u-19c1c963265\"] .tcb-plain-text, :not(#tve) [data-css=\"tve-u-19c1c963265\"] label, :not(#tve) [data-css=\"tve-u-19c1c963265\"] h1, :not(#tve) [data-css=\"tve-u-19c1c963265\"] h2, :not(#tve) [data-css=\"tve-u-19c1c963265\"] h3, :not(#tve) [data-css=\"tve-u-19c1c963265\"] h4, :not(#tve) [data-css=\"tve-u-19c1c963265\"] h5, :not(#tve) [data-css=\"tve-u-19c1c963265\"] h6 { text-transform: var(--tve-text-transform,capitalize); }[data-css=\"tve-u-19c1c96326c\"] { border-radius: 100px; overflow: hidden; font-size: 9px; width: 9px; height: 9px; --tve-icon-size: 9px; background-image: linear-gradient(var(--tcb-local-color-4da94),var(--tcb-local-color-4da94)) !important; background-size: auto !important; background-position: 50% 50% !important; background-attachment: scroll !important; background-repeat: no-repeat !important; --tve-applied-background-image: linear-gradient(var$(--tcb-local-color-4da94),var$(--tcb-local-color-4da94)) !important; padding: 10px 6px !important; margin-right: 8px !important; }[data-css=\"tve-u-19c1c96326e\"] { font-size: 9px; width: 9px; height: 9px; --tve-icon-size: 9px; padding-top: 8px !important; padding-bottom: 8px !important; margin-top: 5px !important; }[data-css=\"tve-u-19c1c963270\"] { font-size: 9px; width: 9px; height: 9px; --tve-icon-size: 9px; padding-top: 8px !important; padding-bottom: 8px !important; margin-top: 5px !important; }:not(#tve) [data-css=\"tve-u-173a51e8c00\"] .tve-toc-disabled { font-size: var(--tve-font-size,11px); line-height: var(--tve-line-height,0.5em); font-weight: var(--tve-font-weight,var(--g-bold-weight,bold)); color: var(--tve-color,var(--tcb-local-color-a0b99)); --tve-applied-color: var$(--tve-color,var$(--tcb-local-color-a0b99)); --tcb-applied-color: var$(--tcb-local-color-a0b99); }[data-css=\"tve-u-173a51e8c00\"] { --tve-font-size: 11px; border-radius: 100px; overflow: hidden; --tve-line-height: 0.5em; --tve-font-weight: var(--g-bold-weight,bold); --tve-color: var(--tcb-local-color-a0b99); --tve-applied---tve-color: var$(--tcb-local-color-a0b99); background-image: linear-gradient(var(--tcb-local-color-4da94),var(--tcb-local-color-4da94)) !important; background-size: auto !important; background-position: 50% 50% !important; background-attachment: scroll !important; background-repeat: no-repeat !important; --tve-applied-background-image: linear-gradient(var$(--tcb-local-color-4da94),var$(--tcb-local-color-4da94)) !important; padding: 8px !important; margin-right: 8px !important; }:not(#tve) [data-css=\"tve-u-173a541e134\"] .tve-toc-disabled { font-size: var(--tve-font-size,16px); }[data-css=\"tve-u-173a541e134\"] { --tve-font-size: 16px; padding: 0px !important; }:not(#tve) [data-css=\"tve-u-19c1c963268\"] { color: rgb(72, 72, 72) !important; --tcb-applied-color: rgb(72,72,72) !important; --tve-applied-color: rgb(72,72,72) !important; font-size: 22px !important; }[data-css=\"tve-u-19c1c963268\"] { line-height: 1.5em !important; }:not(#tve) [data-css=\"tve-u-19c1c96326c\"] > :first-child { color: var(--tcb-local-color-a0b99); --tve-applied-color: var$(--tcb-local-color-a0b99); }[data-css=\"tve-u-173a54252fb\"] { padding: 0px !important; }:not(#tve) [data-css=\"tve-u-19c1c9e28ea\"] { font-size: 25px !important; }[data-css=\"tve-u-19c1c9e8019\"] { --tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important; }[data-css=\"tve-u-19c1c9e801b\"] { --tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important; }[data-css=\"tve-u-19c1c9e801c\"] { --tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important; }:not(#tve) [data-css=\"tve-u-19c1c9ec071\"] { font-size: 25px !important; }[data-css=\"tve-u-19c1c9f0dba\"] { --tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important; }:not(#tve) [data-css=\"tve-u-19c1c96326e\"] > :first-child { color: var(--tcb-skin-color-0); --tve-applied-color: var$(--tcb-skin-color-0); }[data-css=\"tve-u-19c1c9f36c8\"] { min-width: auto; max-width: 850px; }:not(#tve) [data-css=\"tve-u-19c1c9fa64e\"] { font-size: 25px !important; }:not(#tve) [data-css=\"tve-u-19c1ca04b4c\"] { font-size: 25px !important; }:not(#tve) [data-css=\"tve-u-19c1ca136df\"] { color: var(--tcb-skin-color-24) !important; --tcb-applied-color: var$(--tcb-skin-color-24) !important; --tve-applied-color: var$(--tcb-skin-color-24) !important; }:not(#tve) [data-css=\"tve-u-19c1ca18713\"] { font-size: 25px !important; }[data-css=\"tve-u-19c1ca1871a\"] { --tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important; }:not(#tve) [data-css=\"tve-u-19c1ca1dc37\"] { color: var(--tcb-skin-color-24) !important; --tcb-applied-color: var$(--tcb-skin-color-24) !important; --tve-applied-color: var$(--tcb-skin-color-24) !important; }:not(#tve) [data-css=\"tve-u-19c1ca21804\"] { font-size: 25px !important; }[data-css=\"tve-u-19c1ca21810\"] { --tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important; }[data-css=\"tve-u-19c1ca45725\"] { min-width: auto; max-width: 1024px; }[data-css=\"tve-u-19c1ca47442\"] { padding: 35px !important; }[data-css=\"tve-u-19c1ca48929\"] { background-image: linear-gradient(var(--tcb-color-13), var(--tcb-color-13)) !important; background-size: auto !important; background-position: 50% 50% !important; background-attachment: scroll !important; background-repeat: no-repeat !important; --background-image: linear-gradient(var(--tcb-color-13), var(--tcb-color-13)) !important; --background-size: auto auto !important; --background-position: 50% 50% !important; --background-attachment: scroll !important; --background-repeat: no-repeat !important; --tve-applied-background-image: linear-gradient(var$(--tcb-color-13), var$(--tcb-color-13)) !important; }:not(#tve) [data-css=\"tve-u-19c1ca505d9\"] { font-size: 35px !important; }[data-css=\"tve-u-19c1ca5325d\"] { padding: 0px !important; }[data-css=\"tve-u-19c1ca5325e\"] { float: none; padding: 0px !important; border-bottom-style: none !important; margin-bottom: 0px !important; margin-left: auto !important; margin-right: auto !important; }[data-css=\"tve-u-19c1ca5325f\"] { max-width: 17.5%; }:not(#tve) [data-css=\"tve-u-19c1ca53261\"] { font-size: 30px !important; color: rgb(255, 255, 255) !important; --tcb-applied-color: rgb(255,255,255) !important; --tve-applied-color: rgb(255,255,255) !important; line-height: 1.1em !important; padding-top: 0px !important; margin-top: 0px !important; padding-bottom: 0px !important; margin-bottom: 0px !important; }[data-css=\"tve-u-19c1ca53262\"] { padding: 0px !important; border-bottom-style: none !important; margin-bottom: 20px !important; }[data-css=\"tve-u-19c1ca53263\"] { padding: 0px !important; }[data-css=\"tve-u-19c1ca53264\"] { margin: 0px !important; }[data-css=\"tve-u-19c1ca53265\"] { --tve-alignment: center; float: none; max-width: 850px; margin: 0px auto !important; padding-top: 12px !important; padding-bottom: 12px !important; --tve-applied-max-width: 850px !important; }[data-css=\"tve-u-19c1ca53267\"]::after { clear: both; }[data-css=\"tve-u-19c1ca53268\"] { padding: 20px 20px 20px 80px !important; margin-left: -60px !important; border: none !important; --tve-applied-border: none !important; }[data-css=\"tve-u-19c1ca53269\"] { padding: 0px !important; border-bottom-style: none !important; margin-bottom: 20px !important; }[data-css=\"tve-u-19c1ca5326a\"] { padding: 0px !important; border-bottom-style: none !important; margin-bottom: 20px !important; }[data-css=\"tve-u-19c1ca5326c\"] { --tve-alignment: center; float: none; max-width: 850px; margin: 0px auto !important; padding: 12px 20px !important; --tve-applied-max-width: 850px !important; }[data-css=\"tve-u-19c1ca5326d\"] { --tve-alignment: center; float: none; max-width: 850px; margin: 0px auto !important; padding: 12px 20px !important; --tve-applied-max-width: 850px !important; }[data-css=\"tve-u-19c1ca5326f\"] { padding: 0px !important; }:not(#tve) [data-css=\"tve-u-19c1ca53270\"] { font-size: 30px !important; color: rgb(255, 255, 255) !important; --tcb-applied-color: rgb(255,255,255) !important; --tve-applied-color: rgb(255,255,255) !important; line-height: 1.1em !important; padding-top: 0px !important; margin-top: 0px !important; padding-bottom: 0px !important; margin-bottom: 0px !important; }[data-css=\"tve-u-19c1ca53271\"] { padding: 20px 20px 20px 80px !important; margin-left: -60px !important; border-top-style: none !important; border-right-style: none !important; border-bottom-style: none !important; border-left: 1px dashed var(--tcb-skin-color-0) !important; --tve-applied-border: none !important; }[data-css=\"tve-u-19c1ca53272\"] { padding: 0px !important; }[data-css=\"tve-u-19c1ca53273\"] { padding: 0px !important; }[data-css=\"tve-u-19c1ca53274\"] { padding: 20px 20px 20px 80px !important; margin-left: -60px !important; border-top-style: none !important; border-right-style: none !important; border-bottom-style: none !important; border-left: 1px dashed var(--tcb-skin-color-0) !important; --tve-applied-border: none !important; }[data-css=\"tve-u-19c1ca53275\"] { padding: 0px !important; }[data-css=\"tve-u-19c1ca5327a\"] { max-width: 82.5%; }[data-css=\"tve-u-19c1ca53287\"] { max-width: 82.5%; }[data-css=\"tve-u-19c1ca53288\"] { min-width: auto; max-width: 850px; }[data-css=\"tve-u-19c1ca53289\"] { padding: 35px !important; }[data-css=\"tve-u-19c1ca5328a\"] { background-color: rgb(255, 255, 255) !important; --background-color: rgb(255,255,255) !important; --tve-applied-background-color: rgb(255,255,255) !important; }[data-css=\"tve-u-19c1ca5328b\"] { width: 90px; z-index: 3; position: relative; float: right; padding: 1px !important; margin: 0px auto !important; }[data-css=\"tve-u-19c1ca5328c\"] { height: 90px !important; }[data-css=\"tve-u-19c1ca5328d\"] { max-width: 82.5%; }[data-css=\"tve-u-19c1ca5328e\"] { width: 90px; z-index: 3; position: relative; float: right; padding: 1px !important; margin: 0px auto !important; }[data-css=\"tve-u-19c1ca5328f\"] { height: 90px !important; }:not(#tve) [data-css=\"tve-u-19c1ca53290\"] { font-size: 30px !important; color: rgb(255, 255, 255) !important; --tcb-applied-color: rgb(255,255,255) !important; --tve-applied-color: rgb(255,255,255) !important; line-height: 1.1em !important; padding-top: 0px !important; margin-top: 0px !important; padding-bottom: 0px !important; margin-bottom: 0px !important; }[data-css=\"tve-u-19c1ca53291\"] { max-width: 17.5%; }[data-css=\"tve-u-19c1ca532a7\"] { width: 90px; z-index: 3; position: relative; float: right; padding: 1px !important; margin: 0px auto !important; }[data-css=\"tve-u-19c1ca532a8\"] { height: 90px !important; }:not(#tve) [data-css=\"tve-u-19c1ca654fd\"] { font-size: 20px !important; font-weight: var(--g-regular-weight, normal) !important; padding-bottom: 0px !important; margin-bottom: 0px !important; }[data-css=\"tve-u-19c1ca6b7ab\"] { --tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important; }[data-css=\"tve-u-19c1ca6b7ae\"] { --tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important; }[data-css=\"tve-u-19c1ca6b7af\"] { --tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important; }[data-css=\"tve-u-19c1ca6b7b0\"] { --tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important; }:not(#tve) [data-css=\"tve-u-19c1ca70388\"] { font-size: 20px !important; padding-bottom: 0px !important; margin-bottom: 0px !important; }:not(#tve) [data-css=\"tve-u-19c1ca77d19\"] { font-size: 20px !important; padding-bottom: 0px !important; margin-bottom: 0px !important; }:not(#tve) [data-css=\"tve-u-19c1ca7f9d1\"] { font-size: 20px !important; padding-bottom: 0px !important; margin-bottom: 0px !important; }[data-css=\"tve-u-19c1ca84cd6\"] { --tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important; }[data-css=\"tve-u-19c1ca84cd8\"] { --tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important; }[data-css=\"tve-u-19c1ca84cd9\"] { --tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important; }[data-css=\"tve-u-19c1ca84cdb\"] { --tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important; }[data-css=\"tve-u-19c1ca84dc8\"] { max-width: 82.5%; }:not(#tve) [data-css=\"tve-u-19c1ca871bf\"] { font-size: 20px !important; padding-bottom: 0px !important; margin-bottom: 0px !important; }:not(#tve) [data-css=\"tve-u-19c1ca8e199\"] { font-size: 20px !important; padding-bottom: 0px !important; margin-bottom: 0px !important; }:not(#tve) [data-css=\"tve-u-19c1ca964f0\"] { font-size: 20px !important; }:not(#tve) [data-css=\"tve-u-19c1ca9f4ae\"] { font-size: 20px !important; padding-bottom: 0px !important; margin-bottom: 0px !important; }[data-css=\"tve-u-19c1caa3119\"] { --tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important; }[data-css=\"tve-u-19c1caa311b\"] { --tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important; }[data-css=\"tve-u-19c1caa311c\"] { --tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important; }[data-css=\"tve-u-19c1caa311e\"] { --tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important; }}@media (max-width: 1023px){[data-css=\"tve-u-19c1c963262\"] { margin-top: 20px !important; margin-bottom: 20px !important; padding-left: 0px !important; padding-bottom: 0px !important; }[data-css=\"tve-u-19c1c963269\"] { margin-left: 0px !important; margin-right: 0px !important; margin-bottom: 0px !important; padding-bottom: 25px !important; }[data-css=\"tve-u-19c1ca5326c\"] { max-width: 100%; --tve-applied-max-width: 100% !important; }[data-css=\"tve-u-19c1ca5326d\"] { max-width: 100%; --tve-applied-max-width: 100% !important; }[data-css=\"tve-u-19c1ca53265\"] { max-width: 100%; --tve-applied-max-width: 100% !important; }}@media (max-width: 767px){[data-css=\"tve-u-19c1c963262\"] { --tve-toc-indent: 25px; --tve-font-size: 18px; margin-top: 20px !important; margin-bottom: 20px !important; padding-bottom: 0px !important; padding-left: 0px !important; }[data-css=\"tve-u-19c1c963265\"] { padding: 15px !important; }[data-css=\"tve-u-19c1c963265\"] .tve-toc-title-icon { font-size: 20px !important; width: 20px !important; height: 20px !important; }[data-css=\"tve-u-19c1c963269\"] { margin-left: 0px !important; margin-right: 0px !important; padding-top: 15px !important; }[data-css=\"tve-u-19c1c96326c\"] { padding: 9px 5px !important; }[data-css=\"tve-u-19c1c963265\"].tve-state-expanded .tve-toc-title-icon { font-size: 22px !important; width: 22px !important; height: 22px !important; }[data-css=\"tve-u-19c1c963265\"] > .tve-content-box-background { overflow: hidden; border-radius: 8px !important; }[data-css=\"tve-u-19c1c963264\"] { overflow: hidden; border-radius: 8px !important; }:not(#tve) [data-css=\"tve-u-19c1c963268\"] { font-size: 20px !important; }[data-css=\"tve-u-19c1ca5325d\"] { margin-top: 0px !important; }[data-css=\"tve-u-19c1ca5326f\"] { flex-wrap: nowrap !important; }:not(#tve) [data-css=\"tve-u-19c1ca53270\"] { font-size: 18px !important; }[data-css=\"tve-u-19c1ca53271\"] { margin-left: -40px !important; padding: 12px 1px 12px 40px !important; }[data-css=\"tve-u-19c1ca53269\"] { margin-bottom: 14px !important; }[data-css=\"tve-u-19c1ca53272\"] { margin-top: 0px !important; }[data-css=\"tve-u-19c1ca53273\"] { flex-wrap: nowrap !important; }[data-css=\"tve-u-19c1ca53274\"] { margin-left: -40px !important; padding: 12px 1px 12px 40px !important; }[data-css=\"tve-u-19c1ca5326a\"] { margin-bottom: 14px !important; }[data-css=\"tve-u-19c1ca53275\"] { margin-top: 0px !important; }[data-css=\"tve-u-19c1ca53263\"] { flex-wrap: nowrap !important; }[data-css=\"tve-u-19c1ca53268\"] { margin-left: -40px !important; padding: 12px 1px 12px 40px !important; }:not(#tve) [data-css=\"tve-u-19c1ca53261\"] { font-size: 18px !important; }[data-css=\"tve-u-19c1ca53262\"] { margin-bottom: 14px !important; }[data-css=\"tve-u-19c1ca5328b\"] { width: 50px; }[data-css=\"tve-u-19c1ca5328c\"] { height: 50px !important; }[data-css=\"tve-u-19c1ca5328e\"] { width: 50px; }[data-css=\"tve-u-19c1ca5328f\"] { height: 50px !important; }:not(#tve) [data-css=\"tve-u-19c1ca53290\"] { font-size: 18px !important; }[data-css=\"tve-u-19c1ca532a7\"] { width: 50px; }[data-css=\"tve-u-19c1ca532a8\"] { height: 50px !important; }}","tve_user_custom_css":"","tve_globals":{"e":"1","font_cls":[]},"tcb2_ready":1,"tcb_editor_enabled":1,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"categories":[125,101,317],"tags":[],"class_list":["post-23994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikel","category-meten","category-top-blogs-gratis-inspiratie","post-wrapper","thrv_wrapper"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/heeltreffend.nl\/en\/wp-json\/wp\/v2\/posts\/23994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/heeltreffend.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/heeltreffend.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/heeltreffend.nl\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/heeltreffend.nl\/en\/wp-json\/wp\/v2\/comments?post=23994"}],"version-history":[{"count":11,"href":"https:\/\/heeltreffend.nl\/en\/wp-json\/wp\/v2\/posts\/23994\/revisions"}],"predecessor-version":[{"id":24006,"href":"https:\/\/heeltreffend.nl\/en\/wp-json\/wp\/v2\/posts\/23994\/revisions\/24006"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/heeltreffend.nl\/en\/wp-json\/wp\/v2\/media\/23995"}],"wp:attachment":[{"href":"https:\/\/heeltreffend.nl\/en\/wp-json\/wp\/v2\/media?parent=23994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/heeltreffend.nl\/en\/wp-json\/wp\/v2\/categories?post=23994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/heeltreffend.nl\/en\/wp-json\/wp\/v2\/tags?post=23994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}