{"id":18534,"date":"2025-02-07T13:05:14","date_gmt":"2025-02-07T12:05:14","guid":{"rendered":"https:\/\/skillz-online.com\/?p=18534"},"modified":"2026-02-13T16:48:45","modified_gmt":"2026-02-13T16:48:45","slug":"pvr-methode","status":"publish","type":"post","link":"https:\/\/heeltreffend.nl\/en\/gratis-inspiratie\/video\/pvr-methode\/","title":{"rendered":"Waarom de PVR hartstikke dood is \u2013 en jij nog steeds geen klanten aantrekt"},"content":{"rendered":"<h2 id=\"t-1738929239202\"><span style=\"font-weight: normal;\">PVR is verleden tijd<\/span><\/h2>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"18553\" width=\"367\" data-init-width=\"1024\" height=\"367\" data-init-height=\"1024\" title=\"skillzonline-pvr-01 (1)\" src=\"https:\/\/skillz-online.com\/wp-content\/uploads\/2025\/02\/skillzonline-pvr-01-1.png\" data-width=\"367\" data-height=\"367\" style=\"aspect-ratio: auto 1024 \/ 1024;\" loading=\"lazy\"><\/span><\/p>\n<h3 id=\"t-1738929239205\"><span>Coaches investeren duizenden euro\u2019s en blijven vastzitten<\/span><\/h3>\n<p>Elke week spreek ik coaches, trainers en therapeuten. En elke week hoor ik hetzelfde verhaal.<\/p>\n<p style=\"color: var(--tcb-color-14) !important; --tcb-applied-color: var$(--tcb-color-14) !important;\"><em>\u201cIk heb \u20ac 15.000 uitgegeven aan een businesscoach, maar eigenlijk ben ik nog geen stap verder. Ik trek nog steeds geen klanten aan.\u201d<\/em><\/p>\n<p>Of deze:<\/p>\n<p style=\"color: var(--tcb-color-14) !important; --tcb-applied-color: var$(--tcb-color-14) !important;\"><em>\u201cIk heb zoveel geleerd, echt, ik wil eerst even mijn businesscoach-traject afmaken. Want ik heb daar echt zoveel waarde uitgehaald.\u201d<\/em><\/p>\n<p>En dan vraag ik:<\/p>\n<p style=\"color: var(--tcb-color-14) !important; --tcb-applied-color: var$(--tcb-color-14) !important;\"><em>\u201cOk\u00e9, hoeveel klanten heb je sindsdien binnengehaald?\u201d<\/em><\/p>\n<p>En dan valt het stil.Of ze kijken weg. Of ze mompelen iets van:<strong><em><span style=\"--tcb-applied-color: var$(--tcb-color-13) !important; color: var(--tcb-color-13) !important;\"> <\/span><\/em><\/strong><em><span style=\"\"><\/span><\/em><em><span style=\"\">\u201cJa, eigenlijk nog geen.\u201d<\/span><\/em><\/p>\n<p>Sommigen zitten gewoon huilend bij me aan tafel.<strong><\/strong><strong>Ze hebben alles gedaan wat hun businesscoach zei, maar ze zijn nog geen stap verder.<\/strong><\/p>\n<h3 id=\"t-1738933826862\"><span style=\"font-weight: normal;\">De businesscoach-belofte werkt niet<\/span><\/h3>\n<p>En weet je wat de ergste valkuil is? Dat ze ondertussen heilig blijven geloven in die strategie\u00ebn. Ze hebben tienduizenden euro\u2019s ge\u00efnvesteerd en blijven zichzelf wijsmaken dat het nog wel komt. Want dat is wat hun businesscoach zegt.=<\/p>\n<p>Maar het komt niet.Niet zolang ze vast blijven zitten in een marketingmodel dat simpelweg niet meer werkt.<\/p>\n<p>Want niet alleen leren businesscoaches <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">massaal<\/span><\/strong> de PVR-methode aan \u2013 <span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">pijn<\/span>, <span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">verlangen<\/span>, <span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">resultaat<\/span> \u2013 ze roepen ook nog eens \u00e1lles door elkaar:<\/p>\n<ul>\n<li style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><span><strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">Je moet een podcast beginnen!<\/span><\/strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">&nbsp;<\/span>&#8211; Terwijl je nog niet eens weet wie je klant is.<\/span><\/li>\n<li style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><span><strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">Je moet op een podium gaan staan!<\/span> <\/strong>&#8211; Maar je hebt nog geen helder verhaal.<\/span><\/li>\n<li><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><span><strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">Je moet een online training maken!<\/span><\/strong> &#8211; Maar je hebt eigenlijk geen idee voor wie je die maakt.<\/span><\/li>\n<li style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><span><strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">Je moet zichtbaar zijn! <\/span><\/strong>&#8211; Maar niemand vertelt je h\u00f3\u00e9 je daadwerkelijk impact maakt.<\/span><\/li>\n<\/ul>\n<p>Het resultaat?<span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\"> <strong>Een hoop ruis, nul richting en nul klanten.<\/strong><\/span><\/p>\n<h3 id=\"t-1738929239208\"><span style=\"font-weight: normal;\">PVR mist emotie en verbinding<\/span><\/h3>\n<p>En PVR? Dat is de meest overschatte, misplaatste marketingformule die er bestaat.Want het grootste probleem van PVR? <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">Het mist emotie.<\/span><\/strong><\/p>\n<p>Het is een trucje. Een script. Een \u2018vul hier het probleem in\u2019-formule die misschien logisch lijkt, maar compleet faalt in wat \u00e9cht telt: <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">verbinding<\/span>.<\/strong><\/p>\n<p>Mensen willen geen oplossing. Mensen willen voelen. Mensen willen snappen dat jij begrijpt hoe het \u00e9cht is om hen te zijn. En dat is iets totaal anders dan \u201cpijn, verlangen en resultaat\u201d opdreunen.<\/p>\n<p>Als je klanten wilt aantrekken, moet je stoppen met trucjes en beginnen met \u00e9cht contact maken. Want terwijl jij druk bezig bent met het defini\u00ebren van iemands pijn en verlangen, is jouw ideale klant allang verder gescrold naar iemand die w\u00e9l snapt hoe het spel tegenwoordig werkt.<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"18558\" width=\"367\" data-init-width=\"1024\" height=\"367\" data-init-height=\"1024\" title=\"skillzonline-pvr-02 (1)\" src=\"https:\/\/skillz-online.com\/wp-content\/uploads\/2025\/02\/skillzonline-pvr-02-1.png\" data-width=\"367\" data-height=\"367\" style=\"aspect-ratio: auto 1024 \/ 1024;\" loading=\"lazy\"><\/span><\/p>\n<h2 id=\"t-1738929239209\"><span style=\"font-weight: normal;\">Waarom werkt de PVR-methode niet?<\/span><\/h2>\n<p>PVR is verleden tijd. Het heeft zijn werk gedaan, ooit. Maar in de wereld van vandaag, waar klanten geen oplossingen zoeken en zich niet herkennen in jouw \u2018pijn, verlangen en resultaat\u2019, is het een achterhaalde methode. Een trucje dat niet meer werkt.<\/p>\n<p>En ik zal je precies uitleggen waarom.<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"18677\" width=\"380\" data-init-width=\"1024\" height=\"380\" data-init-height=\"1024\" title=\"skillzonline-ovr-05 (1)\" src=\"https:\/\/skillz-online.com\/wp-content\/uploads\/2025\/02\/skillzonline-ovr-05-1.png\" data-width=\"380\" data-height=\"380\" style=\"aspect-ratio: auto 1024 \/ 1024;\" loading=\"lazy\"><\/span><\/p>\n<h3 id=\"t-1738929239225\"><span style=\"font-weight: normal;\">reden 01: De \u2018pijn\u2019 die je benoemt, is vaak niet de pijn die jouw klant ervaart<\/span><\/h3>\n<p>Dit is waar het direct fout gaat. PVR begint met pijn, maar wat ik keer op keer zie, is dat coaches en trainers niet de pijn van hun klant benoemen, maar de pijn die ze zelf verzonnen hebben.<\/p>\n<p>Dat gebeurt bijna automatisch. Want jij bent gegroeid. Je hebt kennis opgebouwd, inzichten gekregen, je manier van denken ontwikkeld. Maar jouw klant? <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">Die staat nog aan het begin.<\/span><\/strong><\/p>\n<p>Dus als jij, vanuit jouw ivoren toren, een pijn gaat benoemen die jij d\u00e9nkt dat jouw klant voelt, dan sla je de plank mis.<\/p>\n<p style=\"color: var(--tcb-skin-color-0) !important; --tcb-applied-color: var$(--tcb-skin-color-0) !important;\"><strong>Want je klant denkt helemaal niet zoals jij.<\/strong><\/p>\n<p>En dat betekent dat als jij niet actief in gesprek bent met je klant \u2013 als je niet netwerkt, geen marktonderzoek doet, geen \u00e9chte gesprekken voert \u2013 je alleen maar pijnpunten verzint die voor jou logisch klinken, maar waar je klant niets mee heeft.<\/p>\n<h3 id=\"t-1738936532817\"><span style=\"font-weight: normal;\">reden 02: Verlangen is leuk, maar totaal niet urgent<\/span><\/h3>\n<p>Verlangen klinkt aantrekkelijk in marketing. We willen allemaal meer rust, vrijheid, geluk. Maar hier zit de valkuil:<\/p>\n<p style=\"color: var(--tcb-color-14) !important; --tcb-applied-color: var$(--tcb-color-14) !important;\"><strong>Verlangen zet mensen niet in beweging.<\/strong><\/p>\n<p>Want verlangen zegt:<em><\/em><em>\u201cJa, dat wil ik wel\u2026 ooit.\u201d<\/em><\/p>\n<p>Verlangen leidt tot uitstel. Tot:&nbsp;<em><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">\u201cDat klinkt geweldig, maar nu even niet.\u201d<\/span><\/em>Tot: <em><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">\u201cJa, daar moet ik eens wat mee gaan doen.\u201d<\/span><\/em><\/p>\n<p>En je weet wat ze zeggen: <span style=\"--tcb-applied-color: rgb(3, 0, 0) !important; color: rgb(3, 0, 0) !important;\">van uitstel komt afstel.<\/span><\/p>\n<p><strong>Wat is dan het verschil tussen verlangen en impact?<\/strong><\/p>\n<p>Heel simpel. Stel jezelf deze vraag:<em><strong><\/strong><\/em><em><strong>\u201cWat gebeurt er als ik dit elke dag toepas?\u201d<\/strong><\/em><\/p>\n<p>Laten we een voorbeeld nemen.<\/p>\n<p>Een coach zegt: <em>\u201cJe krijgt meer rust in je hoofd.\u201d<\/em>Dat klinkt als een resultaat, toch? Fout. <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">Dit is een verlangen.<\/span><\/strong><\/p>\n<p>Want als je vraagt:<em><\/em><em>\u201cWat gebeurt er als ik elke dag meer rust in mijn hoofd heb?\u201d<\/em><\/p>\n<p>dan krijg je pas het \u00e9chte resultaat.<\/p>\n<ul>\n<li style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><span>Dan slaap je beter.<\/span><\/li>\n<li style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><span>Dan neem je betere beslissingen.<\/span><\/li>\n<li style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><span>Dan voel je je zelfverzekerder in je bedrijf en priv\u00e9leven.<\/span><\/li>\n<li><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><span>Dan wordt je communicatie met klanten of collega\u2019s helder en krachtig.<\/span><\/li>\n<\/ul>\n<p style=\"\">Dat is <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">impact<\/span>.<\/strong><\/p>\n<p>Impact is niet \u201cmeer rust\u201d. Impact is <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">wat er in iemands leven verandert als die rust er elke dag is.<\/span><\/strong><\/p>\n<p>En dat is waar de meeste coaches de mist in gaan. Ze benoemen verlangens alsof het resultaten zijn. Maar verlangens verkopen niet.<span style=\"--tcb-applied-color: var$(--tcb-color-13) !important; color: var(--tcb-color-13) !important;\">&nbsp;<\/span><strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">Impact wel.<\/span><\/strong><\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"18679\" width=\"380\" data-init-width=\"1024\" height=\"380\" data-init-height=\"1024\" title=\"skillzonline-pvr-06 (1)\" src=\"https:\/\/skillz-online.com\/wp-content\/uploads\/2025\/02\/skillzonline-pvr-06-1.png\" data-width=\"380\" data-height=\"380\" style=\"aspect-ratio: auto 1024 \/ 1024;\" loading=\"lazy\"><\/span><span><img decoding=\"async\" alt=\"\" data-id=\"18681\" width=\"279\" data-init-width=\"1024\" height=\"279\" data-init-height=\"1024\" title=\"skillzonline-pvr-07 (1)\" src=\"https:\/\/skillz-online.com\/wp-content\/uploads\/2025\/02\/skillzonline-pvr-07-1-e1738944730899.png\" data-width=\"279\" data-height=\"279\" style=\"aspect-ratio: auto 1024 \/ 1024;\" loading=\"lazy\"><\/span><\/p>\n<h3 id=\"t-1738929239216\"><span style=\"font-weight: normal;\">reden 03: Coaches die alles zelf bedenken, lopen vast<\/span><\/h3>\n<p>En dan de allergrootste fout.<\/p>\n<p>Veel coaches denken dat ze hun klant door en door kennen. Dat ze geen marktonderzoek hoeven te doen. Dat ze geen tijd hebben om te netwerken of met hun doelgroep in gesprek te gaan.<\/p>\n<p><strong>Maar als jij niet met je klant praat, verzin je zijn pijn en verlangens zelf.<\/strong><\/p>\n<p>En dat betekent dat je marketing een gok is. Je schiet in het donker en hoopt dat het blijft hangen.<\/p>\n<p>Maar dat gebeurt niet.<\/p>\n<p>Want je klant voelt of je hem \u00e9cht begrijpt, of dat je maar wat roept. En als je klant zich niet begrepen voelt? <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">Dan scrolt hij door. Dan vergeet hij je. Dan koopt hij niet.<\/span><\/strong><\/p>\n<h3 id=\"t-1738929239217\"><span style=\"font-weight: normal;\">reden 04: De PVR voelt aan als een verkooptruc &#8211; en klanten prikken er doorheen<\/span><\/h3>\n<p>Mensen zijn niet dom. Ze voelen het als ze een marketingtruc voorgeschoteld krijgen. De PVR-methode wordt al <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">jarenlang<\/span><\/strong> gebruikt en misbruikt door coaches, marketeers en online goeroes. Het resultaat? <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">Mensen zijn er immuun voor geworden.<\/span><\/strong><\/p>\n<p>Iedereen herkent het patroon:<\/p>\n<ul>\n<li style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><span style=\"\">Eerst wordt er pijn benoemd (waar je jezelf soms niet eens in herkent).<\/span><\/li>\n<li style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><span style=\"\">Dan wordt er een verlangen opgeroepen (dat best aantrekkelijk klinkt, maar niet urgent is).<\/span><\/li>\n<li style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><span style=\"\">En dan volgt de \u2018magische oplossing\u2019 die je kunt kopen.<\/span><\/li>\n<\/ul>\n<p style=\"color: var(--tcb-color-14) !important; --tcb-applied-color: var$(--tcb-color-14) !important;\"><strong>Maar niemand trapt hier nog in.<\/strong><\/p>\n<p>Moderne consumenten zijn kritisch. Ze weten dat je hen probeert te be\u00efnvloeden en vertrouwen je pas als je <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">oprecht en authentiek bent<\/span><\/strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">.<\/span> Dat betekent: <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">stoppen met trucjes en beginnen met echte connectie.<\/span><\/strong><\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"18684\" width=\"279\" data-init-width=\"1024\" height=\"279\" data-init-height=\"1024\" title=\"skillzonline-pvr-08 (1)\" src=\"https:\/\/skillz-online.com\/wp-content\/uploads\/2025\/02\/skillzonline-pvr-08-1.png\" data-width=\"279\" data-height=\"279\" style=\"aspect-ratio: auto 1024 \/ 1024;\" loading=\"lazy\"><\/span><span><img decoding=\"async\" alt=\"\" data-id=\"18503\" width=\"279\" data-init-width=\"1024\" height=\"279\" data-init-height=\"1024\" title=\"skillzonline-cognitievedissonantie2 (1)\" src=\"https:\/\/skillz-online.com\/wp-content\/uploads\/2025\/02\/skillzonline-cognitievedissonantie2-1.png\" data-width=\"279\" data-height=\"279\" style=\"aspect-ratio: auto 1024 \/ 1024;\" loading=\"lazy\"><\/span><\/p>\n<h3 id=\"t-1738929239219\"><span style=\"font-weight: normal;\">reden 05: De PVR richt zich op het hoofd, niet op het hart<\/span><\/h3>\n<p>Veel coaches en trainers zijn vooral bezig met <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">kennis delen<\/span><\/strong>. Ze schrijven posts, geven tips, delen inzichten \u2013 allemaal gericht op het <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">brein<\/span><\/strong> van de lezer. Ze willen dat iemand denkt: <em><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">\u201cOh, dat klinkt slim, dat moet ik doen.\u201d<\/span><\/em><\/p>\n<p>Maar hier zit het probleem: <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">mensen onthouden kennis niet. Ze onthouden emoties.<\/span><\/strong><\/p>\n<p>Als je alleen iemands brein raakt, ben je binnen vijf minuten weer vergeten. Want rationele kennis alleen is niet genoeg om mensen in beweging te krijgen. <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">Wil je dat iemand nog dagen of zelfs weken aan je denkt? Dan moet je hun gevoel raken.<\/span><\/strong><\/p>\n<p>Waarom? Omdat <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">emoties een directe invloed hebben op hoe het brein beslissingen neemt.<\/span><\/strong><\/p>\n<ul>\n<li style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><span>Mensen maken geen keuzes op basis van logica. Ze rechtvaardigen hun keuzes achteraf met logica, maar de echte beslissing wordt gestuurd door een emotionele trigger.<\/span><\/li>\n<li style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><span>Een emotionele prikkel verandert de <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">hersenstaat<\/span><\/strong> van de klant, waardoor ze eerder actie ondernemen.<\/span><\/li>\n<li style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><span>Als je mensen \u00e9cht wilt raken, moet je ze iets laten voelen \u2013 en dat doet PVR niet.<\/span><\/li>\n<\/ul>\n<p>PVR is <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">oplossingsgericht<\/span><\/strong>, en dat lijkt in eerste instantie goed. Maar als je alleen maar oplossingen aanbiedt, sla je een cruciale stap over:<span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\"> <strong>de emotionele connectie<\/strong>.<\/span><\/p>\n<p>Mensen kopen geen oplossing. Ze kopen een <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">gevoel<\/span><\/strong>. Ze kopen een transformatie die ze diep vanbinnen willen ervaren.<\/p>\n<p>Dat is precies waarom zoveel coaches vastlopen in \u2018kennisdelen\u2019 en niet snappen waarom hun marketing niet blijft hangen. Als je alleen op het rationele vlak werkt, raken mensen niet echt betrokken bij jouw boodschap. Ze denken er even over na en scrollen verder.<\/p>\n<p><strong>Wil je dat mensen blijven hangen? Wil je dat ze na drie maanden nog steeds aan je denken? Dan moet je hun emotie raken \u2013 niet alleen hun brein.<\/strong><\/p>\n<h3 id=\"t-1738929239221\"><span style=\"font-weight: normal;\">reden 06: De PVR spreekt alleen mensen aan die (onbewust) al een keuze hebben gemaakt \u2013 en dat is slechts het puntje van de ijsberg<\/span><\/h3>\n<p>De PVR-methode trekt niet zomaar mensen aan.<span style=\"--tcb-applied-color: var$(--tcb-color-13) !important; color: var(--tcb-color-13) !important;\">&nbsp;<\/span><strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">Het trekt vooral de mensen aan die diep van binnen allang weten dat ze in actie moeten komen.<\/span><\/strong><\/p>\n<p>Dat zijn niet de twijfelaars. Niet de mensen die nog nadenken. Niet de mensen die weerstand voelen.<\/p>\n<p>Maar juist de mensen die:<\/p>\n<ul>\n<li style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><span>Al onbewust een keuze hebben gemaakt om hun probleem op te lossen.<\/span><\/li>\n<li style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><span>Al weten dat ze jou (of iemand zoals jij) nodig hebben.<\/span><\/li>\n<li style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><span>Actiegericht zijn en snel willen schakelen.<\/span><\/li>\n<\/ul>\n<p>En ja, dat klinkt aantrekkelijk. Dit zijn de mensen die <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">snel converteren<\/span><\/strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">&nbsp;<\/span>en moeiteloos klant worden.<\/p>\n<p>Maar hier zit het grote probleem: <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">dit is slechts een klein deel van je potenti\u00eble markt.<\/span><\/strong><\/p>\n<p><strong>Dit is slechts het puntje van de ijsberg.<\/strong><\/p>\n<p>=Want daaronder \u2013 onder water \u2013 zit een <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">veel grotere groep mensen<\/span><\/strong>. Mensen die:<\/p>\n<ul>\n<li style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><span>Nog niet doorhebben dat ze een probleem hebben.<\/span><\/li>\n<li style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><span>Nog in een weerstand zitten.<\/span><\/li>\n<li style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><span>Nog bang zijn om te investeren of zich kwetsbaar op te stellen.<\/span><\/li>\n<\/ul>\n<p style=\"\"><strong>En die mensen raak je kwijt.<\/strong><\/p>\n<p>Niet omdat ze niet ge\u00efnteresseerd zijn. Niet omdat ze geen behoefte hebben aan wat jij doet.<\/p>\n<p>Maar omdat jij ze nooit de tijd en ruimte hebt gegeven om te groeien in dat besef. Omdat je ze direct in een beslissingsmoment wilt trekken, terwijl zij daar nog niet klaar voor zijn.<\/p>\n<p>En dat brengt ons bij het allergrootste gemiste kans\u2026<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"13710\" width=\"279\" data-init-width=\"1080\" height=\"279\" data-init-height=\"1080\" title=\"skillzonline-ijsberg-600x600\" src=\"https:\/\/skillz-online.com\/wp-content\/uploads\/2023\/06\/skillzonline-ijsberg-600x600-1.png\" data-width=\"279\" data-height=\"279\" style=\"aspect-ratio: auto 1080 \/ 1080;\" loading=\"lazy\"><\/span><span><img decoding=\"async\" alt=\"\" data-id=\"15808\" width=\"279\" data-init-width=\"600\" height=\"279\" data-init-height=\"600\" title=\"skillzonline-aanpak-600x600\" src=\"https:\/\/skillz-online.com\/wp-content\/uploads\/2024\/05\/skillzonline-aanpak-600x600-1.png\" data-width=\"279\" data-height=\"279\" style=\"aspect-ratio: auto 600 \/ 600;\" loading=\"lazy\"><\/span><\/p>\n<h3 id=\"t-1738929239227\"><span style=\"font-weight: normal;\">reden 07: De PVR laat twijfelaars en langetermijnklanten verloren gaan \u2013 en dat kost je bakken met omzet<\/span><\/h3>\n<p>Mensen nemen geen beslissingen van de ene op de andere dag.<\/p>\n<p>Sommige klanten zien je content en zijn <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">direct overtuigd<\/span><\/strong>. Maar veel anderen hebben <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">tijd nodig om te voelen, te begrijpen, te vertrouwen.<\/span><\/strong><\/p>\n<p>PVR werkt als een<span style=\"--tcb-applied-color: var$(--tcb-color-13) !important; color: var(--tcb-color-13) !important;\">&nbsp;<\/span><strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">\u2018koop nu of verdwijn\u2019-strategie<\/span><\/strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">.<\/span> Het dwingt mensen om <strong>nu<\/strong> in te stappen, en als ze dat niet doen, laat je ze los.<\/p>\n<p>Maar de realiteit? <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">De meeste klanten stappen niet direct in.<\/span><\/strong><\/p>\n<p>Ze moeten:<\/p>\n<ul>\n<li style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><span>Eerst even aftasten.<\/span><\/li>\n<li style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><span>Je meerdere keren zien en horen.<\/span><\/li>\n<li style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><span>Voelen dat ze begrepen worden.<\/span><\/li>\n<li><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><span>Vertrouwen opbouwen in jou en je methode.<\/span><\/li>\n<\/ul>\n<p>En als je alleen maar stuurt op <span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">directe actie<\/span>, dan mis je <span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">een gigantische omzetkans.<\/span><\/p>\n<p>Want de klant die vandaag twijfelt, <span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">kan over drie maanden alsnog \u2018ja\u2019 zeggen.<\/span><\/p>\n<p>De klant die vandaag weerstand voelt, <span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">kan over zes maanden ineens klaar zijn.<\/span><\/p>\n<p>De klant die nu nog niet gelooft in coaching, <span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">kan over een jaar inzien dat ze het toch nodig hebben.<\/span><\/p>\n<p><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">Maar alleen als je zichtbaar blijft. Alleen als je ze niet meteen afschrijft.<\/span><\/p>\n<p>De ondernemers die snappen hoe ze een klanttraject opbouwen \u2013 die <span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">niet alleen jagen op de snelle omzet, maar ook bouwen aan langetermijnrelaties&nbsp;<\/span>\u2013 verdubbelen hun winst.<\/p>\n<p>Omdat ze <span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">zowel de snelle beslissers als de langetermijnklanten meenemen in hun proces.<\/span><\/p>\n<p>En dat is precies waar PVR faalt.<\/p>\n<p>Wil je een business bouwen die continu klanten aantrekt? Dan moet je niet alleen kijken naar wie n\u00fa klaar is. <span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">Dan moet je bouwen aan een systeem dat mensen warm houdt, dat hun weerstand doorbreekt en dat ze op het juiste moment helpt om \u2018ja\u2019 te zeggen.<\/span><\/p>\n<p><span style=\"color: var(--tcb-color-14) !important;\"><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important;\">Dat is hoe je niet alleen een paar snelle klanten krijgt, maar <\/span><\/span><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">een constante stroom aan klanten cre\u00ebert.<\/span><\/p>\n<h2 id=\"t-1738929239223\"><span style=\"font-weight: normal;\">Wat werkt dan w\u00e9l? Hoe trek je moeiteloos klanten aan?<\/span><\/h2>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"18501\" width=\"380\" data-init-width=\"1024\" height=\"380\" data-init-height=\"1024\" title=\"skillzonline-connectie-600x600 (1)\" src=\"https:\/\/skillz-online.com\/wp-content\/uploads\/2025\/02\/skillzonline-connectie-600x600-1.png\" data-width=\"380\" data-height=\"380\" style=\"aspect-ratio: auto 1024 \/ 1024;\" loading=\"lazy\"><\/span><\/p>\n<h3 id=\"t-1738933826866\"><span style=\"font-weight: normal;\">met een persoonlijke en emotionele connectie<\/span><\/h3>\n<p>Wil je klanten aantrekken? Dan moet je eerst hun aandacht grijpen. <span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">Niet met droge kennis, niet met een verkoopgerichte post, maar met \u00e9chte verbinding.<\/span><\/p>\n<p>Mensen onthouden je niet omdat je tips geeft. Ze onthouden je omdat je iets in hen losmaakt.<\/p>\n<ul>\n<li style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><span style=\"color: var(--tcb-color-13) !important; --tcb-applied-color: var$(--tcb-color-13) !important;\"><strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\"> <\/span><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\"><strong><span data-id=\"0\" data-type=\"true\" style=\"display: inline-block; line-height: 0;\">\u200b<\/span>Emotionele connectie zorgt dat mensen blijven lezen.<\/strong> <span data-id=\"0\" data-type=\"false\" style=\"display: inline-block; line-height: 0;\">\u200b<\/span><\/span><\/strong><span style=\"--tcb-applied-color: rgb(0, 0, 0) !important; color: rgb(0, 0, 0) !important;\">Een persoonlijke, herkenbare post trekt sneller aandacht dan een commerci\u00eble boodschap.<\/span><\/span><\/li>\n<li style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><span style=\"color: var(--tcb-color-13) !important; --tcb-applied-color: var$(--tcb-color-13) !important;\"><strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important;\"><strong><span style=\"color: var(--tcb-skin-color-0) !important;\"><span data-id=\"0\" data-type=\"true\" style=\"display: inline-block; line-height: 0;\">\u200b<\/span>Mensen scrollen direct voorbij alles wat naar verkoop ruikt.<\/span><\/strong><span style=\"color: var(--tcb-skin-color-0) !important;\">&nbsp;<span data-id=\"0\" data-type=\"false\" style=\"display: inline-block; line-height: 0;\">\u200b<\/span><\/span><\/span><\/strong><span style=\"--tcb-applied-color: rgb(0, 0, 0) !important; color: rgb(0, 0, 0) !important;\">Als je meteen een oplossing aanbiedt, haakt 90% van je volgers af.<\/span><\/span><\/li>\n<li style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><span style=\"color: var(--tcb-color-13) !important; --tcb-applied-color: var$(--tcb-color-13) !important;\"><strong><strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">Een goede post raakt eerst het gevoel, daarna de logica.<\/span><\/strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">&nbsp;<\/span><\/strong><span style=\"--tcb-applied-color: rgb(0, 0, 0) !important; color: rgb(0, 0, 0) !important;\">Mensen kopen pas als ze zich echt begrepen voelen.<\/span><\/span><\/li>\n<\/ul>\n<p style=\"color: var(--tcb-color-14) !important; --tcb-applied-color: var$(--tcb-color-14) !important;\"><strong>Wil je precies weten hoe je dit toepast in je marketing en hoe je met emotionele connectie volgers verandert in klanten?<\/strong><\/p>\n<h3 style=\"\" id=\"t-1738936532818\">met Neuromarketing technieken<\/h3>\n<p>Als coach, trainer of therapeut wil je klanten aantrekken, maar dat lukt alleen als je begrijpt <span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">hoe het brein werkt.<\/span><span style=\"--tcb-applied-color: var$(--tcb-color-13) !important; color: var(--tcb-color-13) !important;\">&nbsp;<\/span>Mensen nemen geen beslissingen puur op basis van logica. <span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">Hun brein beslist binnen een halve seconde of ze jouw post lezen of doorscrollen.<\/span><\/p>\n<p>Het brein bestaat uit drie lagen, en wil je dat iemand \u00e9cht stopt bij jouw post, blijft lezen \u00e9n actie onderneemt? <span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">Dan moet je ze allemaal raken.<\/span><\/p>\n<ul>\n<li style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><span><strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">Het reptielenbrein<\/span><\/strong> bepaalt <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">binnen een fractie van een seconde<\/span><\/strong> of iets interessant is of niet. Daarom moet je titel en beeld opvallen.<\/span><\/li>\n<li style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><span><strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">Het zoogdierenbrein<\/span><\/strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">&nbsp;<\/span>verwerkt <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">emotie en herkenning<\/span>.<\/strong> Als je post te commercieel of te pushy aanvoelt, haakt dit brein direct af.<\/span><\/li>\n<li style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><span><strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">Het mensenbrein<\/span><\/strong> zorgt voor <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">logische besluitvorming<\/span>.<\/strong> Pas als de eerste twee breinen getriggerd zijn, neemt iemand rationeel een beslissing.<\/span><\/li>\n<\/ul>\n<p style=\"\"><strong>Wil je precies weten hoe je elk deel van het brein kunt activeren en hoe je neuromarketing toepast in je posts?<\/strong><\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"18502\" width=\"380\" data-init-width=\"1024\" height=\"380\" data-init-height=\"1024\" title=\"skillzonline-neuromarketing2 (1)\" src=\"https:\/\/skillz-online.com\/wp-content\/uploads\/2025\/02\/skillzonline-neuromarketing2-1.png\" data-width=\"380\" data-height=\"380\" style=\"aspect-ratio: auto 1024 \/ 1024;\" loading=\"lazy\"><\/span><span><img decoding=\"async\" alt=\"\" data-id=\"18503\" width=\"380\" data-init-width=\"1024\" height=\"380\" data-init-height=\"1024\" title=\"skillzonline-cognitievedissonantie2 (1)\" src=\"https:\/\/skillz-online.com\/wp-content\/uploads\/2025\/02\/skillzonline-cognitievedissonantie2-1.png\" data-width=\"380\" data-height=\"380\" style=\"aspect-ratio: auto 1024 \/ 1024;\" loading=\"lazy\"><\/span><\/p>\n<h3 id=\"t-1738929239224\" style=\"\"><span style=\"font-weight: normal;\">met cognitieve dissonantie<\/span><\/h3>\n<p>Cognitieve dissonantie is een krachtig psychologisch fenomeen dat je kunt inzetten om je volgers aan het denken te zetten en hen te motiveren tot actie. Door bewust een gevoel van ongemak of conflict op te roepen tussen hun huidige overtuigingen en nieuwe informatie, stimuleer je hen om hun perspectief te herzien.<\/p>\n<p style=\"color: var(--tcb-color-14) !important; --tcb-applied-color: var$(--tcb-color-14) !important;\"><strong>Hoe pas je dit toe in je posts?<\/strong><\/p>\n<ul>\n<li style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><span style=\"color: var(--tcb-color-13) !important; --tcb-applied-color: var$(--tcb-color-13) !important;\"><strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important;\"><strong><span style=\"color: var(--tcb-skin-color-0) !important;\">Prikkelende stellingen:<\/span><\/strong><span style=\"color: var(--tcb-skin-color-0) !important;\">&nbsp;<\/span><\/span><\/strong><span style=\"--tcb-applied-color: rgb(0, 0, 0) !important; color: rgb(0, 0, 0) !important;\">Begin met een uitspraak die ingaat tegen gangbare opvattingen binnen je doelgroep.<\/span><\/span><\/li>\n<li style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><span style=\"color: var(--tcb-color-13) !important; --tcb-applied-color: var$(--tcb-color-13) !important;\"><strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important;\"><strong><strong><span style=\"color: var(--tcb-skin-color-0) !important;\">Confronterende vragen:<\/span><\/strong><\/strong><strong><span style=\"color: var(--tcb-skin-color-0) !important;\">&nbsp;<\/span><\/strong><\/span><\/strong><span style=\"--tcb-applied-color: rgb(0, 0, 0) !important; color: rgb(0, 0, 0) !important;\">Stel vragen die je volgers uitdagen om hun huidige denkwijze te evalueren.<\/span><\/span><\/li>\n<li style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><span style=\"color: var(--tcb-color-13) !important; --tcb-applied-color: var$(--tcb-color-13) !important;\"><strong><strong><strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">Onverwachte inzichten:<\/span><\/strong> <\/strong><\/strong><span style=\"--tcb-applied-color: rgb(0, 0, 0) !important; color: rgb(0, 0, 0) !important;\">Deel informatie die haaks staat op wat men doorgaans gelooft of verwacht.<\/span><\/span><\/li>\n<\/ul>\n<p>Door deze technieken toe te passen, cre\u00eber je content die niet alleen de aandacht trekt, maar ook blijft hangen en aanzet tot interactie.<\/p>\n<p style=\"\"><strong>Wil je meer leren over het effectief inzetten van cognitieve dissonantie in je marketingstrategie\u00ebn?<\/strong><\/p>\n<h2 id=\"t-1738936532819\"><span style=\"font-weight: normal;\">Conclusie<\/span><\/h2>\n<p>De PVR-methode heeft jarenlang gewerkt, maar de markt is veranderd. Coaches, trainers en therapeuten die blijven vasthouden aan pijn-verlangen-resultaat, blijven onbewust in hun eigen bubbel zitten. Klanten denken niet in oplossingen; ze willen zich eerst begrepen voelen. Zonder emotionele connectie blijft je boodschap hangen in theorie, zonder dat iemand echt in beweging komt.<\/p>\n<p>Wil je w\u00e9l impact maken? Dan moet je durven schrijven met gevoel, mensen raken in hun hoofd \u00e9n hart, en begrijpen hoe hun brein beslissingen maakt. Alleen dan verander je volgers in klanten.<\/p>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"14426\" width=\"261\" data-init-width=\"600\" height=\"261\" data-init-height=\"600\" title=\"skillzonline-profiel-roel-2023-600x600-v2\" src=\"https:\/\/skillz-online.com\/wp-content\/uploads\/2023\/10\/skillzonline-profiel-roel-2023-600x600-v2.png\" data-width=\"261\" data-height=\"261\" style=\"aspect-ratio: auto 600 \/ 600;\" loading=\"lazy\"><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>PVR is verleden tijd Coaches investeren duizenden euro\u2019s en blijven vastzitten Elke week spreek ik coaches, trainers en therapeuten. En elke week hoor ik hetzelfde verhaal. \u201cIk heb \u20ac 15.000 uitgegeven aan een businesscoach, maar eigenlijk ben ik nog geen stap verder. Ik trek nog steeds geen klanten aan.\u201d Of deze: \u201cIk heb zoveel geleerd, [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":23537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":true,"footnotes":"","tve_updated_post":"<div class=\"thrv_wrapper thrv-page-section tve-height-update tcb-window-width\" style=\"\" data-css=\"tve-u-19bf8878692\">\n\t<div class=\"tve-page-section-out\" style=\"\" data-css=\"tve-u-19bf887868f\"><\/div>\n\t<div class=\"tve-page-section-in tve_empty_dropzone\" data-css=\"tve-u-19bf887868e\" style=\"\"><div class=\"thrv_wrapper thrv-button thrv-button-v2 tcb-local-vars-root tcb-with-icon\" data-button-size=\"s\" data-css=\"tve-u-19bf8878690\" style=\"\" data-button-size-d=\"s\" data-tcb_hover_state_parent=\"\"><div class=\"thrive-colors-palette-config\" style=\"display: none !important\">__CONFIG_colors_palette__{\"active_palette\":0,\"config\":{\"colors\":{\"62516\":{\"name\":\"Main Accent\",\"parent\":-1}},\"gradients\":[]},\"palettes\":[{\"name\":\"Default Palette\",\"value\":{\"colors\":{\"62516\":{\"val\":\"var(--tcb-skin-color-0)\"}},\"gradients\":[]}}]}__CONFIG_colors_palette__<\/div>\n\t\n\t<a href=\"https:\/\/open.spotify.com\/episode\/0uAZVp6rSH69rrdWRPSGNv?si=2d4a208367ab4502\" class=\"tcb-button-link tcb-plain-text\" style=\"\" target=\"_blank\" rel=\"nofollow\"><span class=\"tcb-button-icon\">\n\t<div class=\"thrv_wrapper thrv_icon tve_no_drag tve_no_icons tcb-icon-inherit-style tcb-local-vars-root tcb-icon-display\" data-css=\"tve-u-19bf8878691\" data-tcb_hover_state_parent=\"\" style=\"\"><svg class=\"tcb-icon\" viewBox=\"0 0 512 512\" data-id=\"icon-headphones-simple-solid\" data-name=\"\"><!--! 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style=\"--tve-font-size:18px;\" data-css=\"tve-u-194e044053b\" data-tcb_hover_state_parent=\"\">\n\t<div class=\"tve-content-box-background\" style=\"\" data-css=\"tve-u-194e044053c\"><\/div>\n\t<div class=\"tve-cb\">\n\t\t<div class=\"tve-toc-title-icon\" data-icon-code=\"icon-arrow-up-circle-solid\" style=\"\"><svg class=\"tcb-icon\" viewBox=\"0 0 24 24\" data-id=\"icon-arrow-up-circle-solid\" data-name=\"\"><path d=\"M13,18V10L16.5,13.5L17.92,12.08L12,6.16L6.08,12.08L7.5,13.5L11,10V18H13M12,2A10,10 0 0,1 22,12A10,10 0 0,1 12,22A10,10 0 0,1 2,12A10,10 0 0,1 12,2Z\"><\/path><\/svg><\/div>\n\t\t<div class=\"thrv_wrapper thrv_text_element tve_no_icons\" style=\"\" data-css=\"tve-u-194e044053e\">\t\t\t<div class=\"tcb-plain-text\" style=\"\" data-css=\"tve-u-194e044053f\">INHOUD\t<\/div><\/div>\n\t<\/div>\n<\/div><div class=\"tve-cb tve-toc-content tve-prevent-content-edit\">\n\t\t\n\n\t\t<div class=\"thrv_wrapper tve-toc-list tcb-no-delete tcb-no-save tcb-no-clone tve-no-dropzone\" data-css=\"tve-u-194e0440540\" style=\"\">\n\t\t\t<div class=\"tve-content-box-background\" data-css=\"tve-u-194e0440541\" style=\"\"><\/div>\n\t\t\t<div class=\"tve-cb\">\n\t\t\t\t<div class=\"tve_ct_content tve_clearfix\"><div class=\"ct_column\"><div class=\"thrv_wrapper tve-toc-heading tve-toc-heading-level0 tve_no_icons\" data-tag=\"H2\" data-css=\"tve-u-194e0440542\" data-element-name=\"Heading Level 1\"><div class=\"thrv_wrapper tve-toc-bullet tve-toc-bullet0 tve_no_icons tve-jump-scroll\" data-target=\"#t-1738929239202\" jump-animation=\"smooth\" data-icon-target=\"toc-bullet-0-mkuo721w\" data-element-name=\"Icon Level 1\" data-css=\"tve-u-194e0440543\"><svg class=\"tcb-icon\"><use href=\"#toc-bullet-0-mkuo721w\"><\/use><\/svg><\/div><a href=\"#t-1738929239202\" class=\"tve-toc-anchor tve-jump-scroll\" jump-animation=\"smooth\">PVR is verleden tijd<\/a><\/div><div class=\"thrv_wrapper tve-toc-heading tve-toc-heading-level1 tve_no_icons\" data-tag=\"H3\" data-css=\"tve-u-194e0440544\" data-element-name=\"Heading Level 2\"><div class=\"thrv_wrapper tve-toc-bullet tve-toc-bullet1 tve_no_icons tve-jump-scroll\" data-target=\"#t-1738929239205\" jump-animation=\"smooth\" data-icon-target=\"toc-bullet-1-mkuo721w\" data-element-name=\"Icon Level 2\" data-css=\"tve-u-194e0440545\"><svg class=\"tcb-icon\"><use href=\"#toc-bullet-1-mkuo721w\"><\/use><\/svg><\/div><a href=\"#t-1738929239205\" class=\"tve-toc-anchor tve-jump-scroll\" jump-animation=\"smooth\">Coaches investeren duizenden euro\u2019s en blijven vastzitten<\/a><\/div><div class=\"thrv_wrapper tve-toc-heading tve-toc-heading-level1 tve_no_icons\" data-tag=\"H3\" data-css=\"tve-u-194e0440544\" data-element-name=\"Heading Level 2\"><div class=\"thrv_wrapper tve-toc-bullet tve-toc-bullet1 tve_no_icons tve-jump-scroll\" data-target=\"#t-1738933826862\" jump-animation=\"smooth\" data-icon-target=\"toc-bullet-1-mkuo721w\" data-element-name=\"Icon Level 2\" data-css=\"tve-u-194e0440545\"><svg class=\"tcb-icon\"><use href=\"#toc-bullet-1-mkuo721w\"><\/use><\/svg><\/div><a href=\"#t-1738933826862\" class=\"tve-toc-anchor tve-jump-scroll\" jump-animation=\"smooth\">De businesscoach-belofte werkt niet<\/a><\/div><div class=\"thrv_wrapper tve-toc-heading tve-toc-heading-level1 tve_no_icons\" data-tag=\"H3\" data-css=\"tve-u-194e0440544\" data-element-name=\"Heading Level 2\"><div class=\"thrv_wrapper tve-toc-bullet tve-toc-bullet1 tve_no_icons tve-jump-scroll\" data-target=\"#t-1738929239208\" jump-animation=\"smooth\" data-icon-target=\"toc-bullet-1-mkuo721w\" data-element-name=\"Icon Level 2\" data-css=\"tve-u-194e0440545\"><svg class=\"tcb-icon\"><use href=\"#toc-bullet-1-mkuo721w\"><\/use><\/svg><\/div><a href=\"#t-1738929239208\" class=\"tve-toc-anchor tve-jump-scroll\" jump-animation=\"smooth\">PVR mist emotie en verbinding<\/a><\/div><div class=\"thrv_wrapper tve-toc-heading tve-toc-heading-level0 tve_no_icons\" data-tag=\"H2\" data-css=\"tve-u-194e0440542\" data-element-name=\"Heading Level 1\"><div class=\"thrv_wrapper tve-toc-bullet tve-toc-bullet0 tve_no_icons tve-jump-scroll\" data-target=\"#t-1738929239209\" jump-animation=\"smooth\" data-icon-target=\"toc-bullet-0-mkuo721w\" data-element-name=\"Icon Level 1\" data-css=\"tve-u-194e0440543\"><svg class=\"tcb-icon\"><use href=\"#toc-bullet-0-mkuo721w\"><\/use><\/svg><\/div><a href=\"#t-1738929239209\" class=\"tve-toc-anchor tve-jump-scroll\" jump-animation=\"smooth\">Waarom werkt de PVR-methode niet?<\/a><\/div><div class=\"thrv_wrapper tve-toc-heading tve-toc-heading-level1 tve_no_icons\" data-tag=\"H3\" data-css=\"tve-u-194e0440544\" data-element-name=\"Heading Level 2\"><div class=\"thrv_wrapper tve-toc-bullet tve-toc-bullet1 tve_no_icons tve-jump-scroll\" data-target=\"#t-1738929239225\" jump-animation=\"smooth\" data-icon-target=\"toc-bullet-1-mkuo721w\" data-element-name=\"Icon Level 2\" data-css=\"tve-u-194e0440545\"><svg class=\"tcb-icon\"><use href=\"#toc-bullet-1-mkuo721w\"><\/use><\/svg><\/div><a href=\"#t-1738929239225\" class=\"tve-toc-anchor tve-jump-scroll\" jump-animation=\"smooth\">reden 01: De \u2018pijn\u2019 die je benoemt, is vaak niet de pijn die jouw klant ervaart<\/a><\/div><div class=\"thrv_wrapper tve-toc-heading tve-toc-heading-level1 tve_no_icons\" data-tag=\"H3\" data-css=\"tve-u-194e0440544\" data-element-name=\"Heading Level 2\"><div class=\"thrv_wrapper tve-toc-bullet tve-toc-bullet1 tve_no_icons tve-jump-scroll\" data-target=\"#t-1738936532817\" jump-animation=\"smooth\" data-icon-target=\"toc-bullet-1-mkuo721w\" data-element-name=\"Icon Level 2\" data-css=\"tve-u-194e0440545\"><svg class=\"tcb-icon\"><use href=\"#toc-bullet-1-mkuo721w\"><\/use><\/svg><\/div><a href=\"#t-1738936532817\" class=\"tve-toc-anchor tve-jump-scroll\" jump-animation=\"smooth\">reden 02: Verlangen is leuk, maar totaal niet urgent<\/a><\/div><div class=\"thrv_wrapper tve-toc-heading tve-toc-heading-level1 tve_no_icons\" data-tag=\"H3\" data-css=\"tve-u-194e0440544\" data-element-name=\"Heading Level 2\"><div class=\"thrv_wrapper tve-toc-bullet tve-toc-bullet1 tve_no_icons tve-jump-scroll\" data-target=\"#t-1738929239216\" jump-animation=\"smooth\" data-icon-target=\"toc-bullet-1-mkuo721w\" data-element-name=\"Icon Level 2\" data-css=\"tve-u-194e0440545\"><svg class=\"tcb-icon\"><use href=\"#toc-bullet-1-mkuo721w\"><\/use><\/svg><\/div><a href=\"#t-1738929239216\" class=\"tve-toc-anchor tve-jump-scroll\" jump-animation=\"smooth\">reden 03: Coaches die alles zelf bedenken, lopen vast<\/a><\/div><div class=\"thrv_wrapper tve-toc-heading tve-toc-heading-level1 tve_no_icons\" data-tag=\"H3\" data-css=\"tve-u-194e0440544\" data-element-name=\"Heading Level 2\"><div class=\"thrv_wrapper tve-toc-bullet tve-toc-bullet1 tve_no_icons tve-jump-scroll\" data-target=\"#t-1738929239217\" jump-animation=\"smooth\" data-icon-target=\"toc-bullet-1-mkuo721w\" data-element-name=\"Icon Level 2\" data-css=\"tve-u-194e0440545\"><svg class=\"tcb-icon\"><use href=\"#toc-bullet-1-mkuo721w\"><\/use><\/svg><\/div><a href=\"#t-1738929239217\" class=\"tve-toc-anchor tve-jump-scroll\" jump-animation=\"smooth\">reden 04: De PVR voelt aan als een verkooptruc - en klanten prikken er doorheen<\/a><\/div><\/div><div class=\"thrv_wrapper thrv-divider tve-vert-divider\" data-style=\"tve_sep-1\" data-color-d=\"rgba(255, 255, 255, 0)\" data-css=\"tve-u-194e0440539\" data-thickness-d=\"1\"><hr class=\"tve_sep tve_sep-1\" style=\"\"><\/div><div class=\"ct_column\"><div class=\"thrv_wrapper tve-toc-heading tve-toc-heading-level1 tve_no_icons\" data-tag=\"H3\" data-css=\"tve-u-194e0440544\" data-element-name=\"Heading Level 2\"><div class=\"thrv_wrapper tve-toc-bullet tve-toc-bullet1 tve_no_icons tve-jump-scroll\" data-target=\"#t-1738929239219\" jump-animation=\"smooth\" data-icon-target=\"toc-bullet-1-mkuo721w\" data-element-name=\"Icon Level 2\" data-css=\"tve-u-194e0440545\"><svg class=\"tcb-icon\"><use href=\"#toc-bullet-1-mkuo721w\"><\/use><\/svg><\/div><a href=\"#t-1738929239219\" class=\"tve-toc-anchor tve-jump-scroll\" jump-animation=\"smooth\">reden 05: De PVR richt zich op het hoofd, niet op het hart<\/a><\/div><div class=\"thrv_wrapper tve-toc-heading tve-toc-heading-level1 tve_no_icons\" data-tag=\"H3\" data-css=\"tve-u-194e0440544\" data-element-name=\"Heading Level 2\"><div class=\"thrv_wrapper tve-toc-bullet tve-toc-bullet1 tve_no_icons tve-jump-scroll\" data-target=\"#t-1738929239221\" jump-animation=\"smooth\" data-icon-target=\"toc-bullet-1-mkuo721w\" data-element-name=\"Icon Level 2\" data-css=\"tve-u-194e0440545\"><svg class=\"tcb-icon\"><use href=\"#toc-bullet-1-mkuo721w\"><\/use><\/svg><\/div><a href=\"#t-1738929239221\" class=\"tve-toc-anchor tve-jump-scroll\" jump-animation=\"smooth\">reden 06: De PVR spreekt alleen mensen aan die (onbewust) al een keuze hebben gemaakt \u2013 en dat is slechts het puntje van de ijsberg<\/a><\/div><div class=\"thrv_wrapper tve-toc-heading tve-toc-heading-level1 tve_no_icons\" data-tag=\"H3\" data-css=\"tve-u-194e0440544\" data-element-name=\"Heading Level 2\"><div class=\"thrv_wrapper tve-toc-bullet tve-toc-bullet1 tve_no_icons tve-jump-scroll\" data-target=\"#t-1738929239227\" jump-animation=\"smooth\" data-icon-target=\"toc-bullet-1-mkuo721w\" data-element-name=\"Icon Level 2\" data-css=\"tve-u-194e0440545\"><svg class=\"tcb-icon\"><use href=\"#toc-bullet-1-mkuo721w\"><\/use><\/svg><\/div><a href=\"#t-1738929239227\" class=\"tve-toc-anchor tve-jump-scroll\" jump-animation=\"smooth\">reden 07: De PVR laat twijfelaars en langetermijnklanten verloren gaan \u2013 en dat kost je bakken met omzet<\/a><\/div><div class=\"thrv_wrapper tve-toc-heading tve-toc-heading-level0 tve_no_icons\" data-tag=\"H2\" data-css=\"tve-u-194e0440542\" data-element-name=\"Heading Level 1\"><div class=\"thrv_wrapper tve-toc-bullet tve-toc-bullet0 tve_no_icons tve-jump-scroll\" data-target=\"#t-1738929239223\" jump-animation=\"smooth\" data-icon-target=\"toc-bullet-0-mkuo721w\" data-element-name=\"Icon Level 1\" data-css=\"tve-u-194e0440543\"><svg class=\"tcb-icon\"><use href=\"#toc-bullet-0-mkuo721w\"><\/use><\/svg><\/div><a href=\"#t-1738929239223\" class=\"tve-toc-anchor tve-jump-scroll\" jump-animation=\"smooth\">Wat werkt dan w\u00e9l? Hoe trek je moeiteloos klanten aan?<\/a><\/div><div class=\"thrv_wrapper tve-toc-heading tve-toc-heading-level1 tve_no_icons\" data-tag=\"H3\" data-css=\"tve-u-194e0440544\" data-element-name=\"Heading Level 2\"><div class=\"thrv_wrapper tve-toc-bullet tve-toc-bullet1 tve_no_icons tve-jump-scroll\" data-target=\"#t-1738933826866\" jump-animation=\"smooth\" data-icon-target=\"toc-bullet-1-mkuo721w\" data-element-name=\"Icon Level 2\" data-css=\"tve-u-194e0440545\"><svg class=\"tcb-icon\"><use href=\"#toc-bullet-1-mkuo721w\"><\/use><\/svg><\/div><a href=\"#t-1738933826866\" class=\"tve-toc-anchor tve-jump-scroll\" jump-animation=\"smooth\">met een persoonlijke en emotionele connectie<\/a><\/div><div class=\"thrv_wrapper tve-toc-heading tve-toc-heading-level1 tve_no_icons\" data-tag=\"H3\" data-css=\"tve-u-194e0440544\" data-element-name=\"Heading Level 2\"><div class=\"thrv_wrapper tve-toc-bullet tve-toc-bullet1 tve_no_icons tve-jump-scroll\" data-target=\"#t-1738936532818\" jump-animation=\"smooth\" data-icon-target=\"toc-bullet-1-mkuo721w\" data-element-name=\"Icon Level 2\" data-css=\"tve-u-194e0440545\"><svg class=\"tcb-icon\"><use href=\"#toc-bullet-1-mkuo721w\"><\/use><\/svg><\/div><a href=\"#t-1738936532818\" class=\"tve-toc-anchor tve-jump-scroll\" jump-animation=\"smooth\">met Neuromarketing technieken<\/a><\/div><div class=\"thrv_wrapper tve-toc-heading tve-toc-heading-level1 tve_no_icons\" data-tag=\"H3\" data-css=\"tve-u-194e0440544\" data-element-name=\"Heading Level 2\"><div class=\"thrv_wrapper tve-toc-bullet tve-toc-bullet1 tve_no_icons tve-jump-scroll\" data-target=\"#t-1738929239224\" jump-animation=\"smooth\" data-icon-target=\"toc-bullet-1-mkuo721w\" data-element-name=\"Icon Level 2\" data-css=\"tve-u-194e0440545\"><svg class=\"tcb-icon\"><use href=\"#toc-bullet-1-mkuo721w\"><\/use><\/svg><\/div><a href=\"#t-1738929239224\" class=\"tve-toc-anchor tve-jump-scroll\" jump-animation=\"smooth\">met cognitieve dissonantie<\/a><\/div><div class=\"thrv_wrapper tve-toc-heading tve-toc-heading-level0 tve_no_icons\" data-tag=\"H2\" data-css=\"tve-u-194e0440542\" data-element-name=\"Heading Level 1\"><div class=\"thrv_wrapper tve-toc-bullet tve-toc-bullet0 tve_no_icons tve-jump-scroll\" data-target=\"#t-1738936532819\" jump-animation=\"smooth\" data-icon-target=\"toc-bullet-0-mkuo721w\" data-element-name=\"Icon Level 1\" data-css=\"tve-u-194e0440543\"><svg class=\"tcb-icon\"><use href=\"#toc-bullet-0-mkuo721w\"><\/use><\/svg><\/div><a href=\"#t-1738936532819\" class=\"tve-toc-anchor tve-jump-scroll\" jump-animation=\"smooth\">Conclusie<\/a><\/div><\/div><div class=\"thrv_wrapper thrv-divider tve-vert-divider\" data-style=\"tve_sep-1\" data-color-d=\"rgba(255, 255, 255, 0)\" data-css=\"tve-u-194e0440539\" data-thickness-d=\"1\"><hr class=\"tve_sep tve_sep-1\" style=\"\"><\/div><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"thrv_wrapper thrv_text_element\"><h2 class=\"\" id=\"t-1738929239202\"><span style=\"font-weight: normal;\" data-css=\"tve-u-194e04683b5\">PVR is verleden tijd<\/span><\/h2><\/div><div class=\"thrv_wrapper thrv-columns\" style=\"--tcb-col-el-width: 1168;\"><div class=\"tcb-flex-row v-2 tcb--cols--2\" style=\"\" data-css=\"tve-u-194e0516b23\"><div class=\"tcb-flex-col c-33\" style=\"\"><div class=\"tcb-col\"><div class=\"thrv_wrapper tve_image_caption\" data-css=\"tve-u-194e050eda9\" style=\"\"><span class=\"tve_image_frame\"><img decoding=\"async\" class=\"tve_image wp-image-18553\" alt=\"\" data-id=\"18553\" width=\"367\" data-init-width=\"1024\" height=\"367\" data-init-height=\"1024\" title=\"skillzonline-pvr-01 (1)\" src=\"https:\/\/skillz-online.com\/wp-content\/uploads\/2025\/02\/skillzonline-pvr-01-1.png\" data-width=\"367\" data-height=\"367\" style=\"aspect-ratio: auto 1024 \/ 1024;\" loading=\"lazy\"><\/span><\/div><\/div><\/div><div class=\"tcb-flex-col c-66\" style=\"\"><div class=\"tcb-col\"><div class=\"thrv_wrapper thrv_text_element\"><h3 id=\"t-1738929239205\" class=\"\"><span data-css=\"tve-u-194e04683b6\">Coaches investeren duizenden euro\u2019s en blijven vastzitten<\/span><\/h3><p data-css=\"tve-u-194e048f0f0\">Elke week spreek ik coaches, trainers en therapeuten. En elke week hoor ik hetzelfde verhaal.<\/p><p data-css=\"tve-u-194e047bb40\" style=\"color: var(--tcb-color-14) !important; --tcb-applied-color: var$(--tcb-color-14) !important;\"><em>\u201cIk heb \u20ac 15.000 uitgegeven aan een businesscoach, maar eigenlijk ben ik nog geen stap verder. Ik trek nog steeds geen klanten aan.\u201d<\/em><\/p><p>Of deze:<\/p><p data-css=\"tve-u-194e0479f54\" style=\"color: var(--tcb-color-14) !important; --tcb-applied-color: var$(--tcb-color-14) !important;\"><em>\u201cIk heb zoveel geleerd, echt, ik wil eerst even mijn businesscoach-traject afmaken. Want ik heb daar echt zoveel waarde uitgehaald.\u201d<\/em><\/p><p>En dan vraag ik:<\/p><p style=\"color: var(--tcb-color-14) !important; --tcb-applied-color: var$(--tcb-color-14) !important;\"><em>\u201cOk\u00e9, hoeveel klanten heb je sindsdien binnengehaald?\u201d<\/em><\/p><p>En dan valt het stil.<br>Of ze kijken weg. Of ze mompelen iets van:<br><strong><em><span data-css=\"tve-u-194e0475a83\" style=\"--tcb-applied-color: var$(--tcb-color-13) !important; color: var(--tcb-color-13) !important;\"> <\/span><\/em><\/strong><em><span data-css=\"tve-u-194f6415e8b\" style=\"\"><\/span><\/em><em><span data-css=\"tve-u-194f6415e8b\" style=\"\">\u201cJa, eigenlijk nog geen.\u201d<\/span><\/em><\/p><p>Sommigen zitten gewoon huilend bij me aan tafel.<strong><\/strong><br><strong>Ze hebben alles gedaan wat hun businesscoach zei, maar ze zijn nog geen stap verder.<\/strong><\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><div class=\"thrv_wrapper thrv-page-section tve-height-update tcb-window-width\" style=\"\" data-css=\"tve-u-194e04ccf3c\">\n\t<div class=\"tve-page-section-out\" style=\"\" data-css=\"tve-u-19bf88d62c0\"><\/div>\n\t<div class=\"tve-page-section-in tve_empty_dropzone\" data-css=\"tve-u-194e053dc44\" style=\"\"><div class=\"thrv_wrapper thrv_text_element\"><h3 class=\"\" id=\"t-1738933826862\"><span style=\"font-weight: normal;\" data-css=\"tve-u-194f6419660\">De businesscoach-belofte werkt niet<\/span><\/h3><p>En weet je wat de ergste valkuil is? Dat ze ondertussen heilig blijven geloven in die strategie\u00ebn. Ze hebben tienduizenden euro\u2019s ge\u00efnvesteerd en blijven zichzelf wijsmaken dat het nog wel komt. Want dat is wat hun businesscoach zegt.=<\/p><p>Maar het komt niet.<br>Niet zolang ze vast blijven zitten in een marketingmodel dat simpelweg niet meer werkt.<\/p><p>Want niet alleen leren businesscoaches <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194f6419661\">massaal<\/span><\/strong> de PVR-methode aan \u2013 <span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194f6419663\">pijn<\/span>, <span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194f6419664\">verlangen<\/span>, <span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194f6419665\">resultaat<\/span> \u2013 ze roepen ook nog eens \u00e1lles door elkaar:<\/p><\/div><div class=\"thrv_wrapper thrv-styled_list\" data-icon-code=\"icon-circle-solid\" data-css=\"tve-u-194e049dd1c\" style=\"\"><ul class=\"tcb-styled-list\"><li class=\"thrv-styled-list-item\" style=\"\"><div class=\"tcb-styled-list-icon\"><div class=\"thrv_wrapper thrv_icon tve_no_drag tcb-no-delete tcb-no-clone tcb-no-save tcb-icon-inherit-style tcb-local-vars-root tcb-icon-display\" data-css=\"tve-u-194e04a1323\" style=\"--tve-border-width: 0px; border: none;\"><svg class=\"tcb-icon\" viewBox=\"0 0 512 512\" data-id=\"icon-circle-solid\" data-name=\"\" style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"><\/path><\/svg><\/div><\/div><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-194e049e35d\"><strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">Je moet een podcast beginnen!<\/span><\/strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">&nbsp;<\/span>- Terwijl je nog niet eens weet wie je klant is.<\/span><\/li><li class=\"thrv-styled-list-item\" style=\"\"><div class=\"tcb-styled-list-icon\"><div class=\"thrv_wrapper thrv_icon tve_no_drag tcb-no-delete tcb-no-clone tcb-no-save tcb-icon-inherit-style tcb-local-vars-root tcb-icon-display\" data-css=\"tve-u-194e04a1323\" style=\"--tve-border-width: 0px; border: none;\"><svg class=\"tcb-icon\" viewBox=\"0 0 512 512\" data-id=\"icon-circle-solid\" data-name=\"\" style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"><\/path><\/svg><\/div><\/div><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-194e049e35d\"><strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194e04ac457\">Je moet op een podium gaan staan!<\/span> <\/strong>- Maar je hebt nog geen helder verhaal.<\/span><\/li><li class=\"thrv-styled-list-item\"><div class=\"tcb-styled-list-icon\"><div class=\"thrv_wrapper thrv_icon tve_no_drag tcb-no-delete tcb-no-clone tcb-no-save tcb-icon-inherit-style tcb-local-vars-root tcb-icon-display\" data-css=\"tve-u-194e04b0a6a\" style=\"--tve-border-width: 0px; border: none;\"><svg class=\"tcb-icon\" viewBox=\"0 0 512 512\" data-id=\"icon-circle-solid\" data-name=\"\" style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"><\/path><\/svg><\/div><\/div><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-194e049e35d\"><strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194e04b504a\">Je moet een online training maken!<\/span><\/strong> - Maar je hebt eigenlijk geen idee voor wie je die maakt.<\/span><\/li><li class=\"thrv-styled-list-item\" style=\"\"><div class=\"tcb-styled-list-icon\"><div class=\"thrv_wrapper thrv_icon tve_no_drag tcb-no-delete tcb-no-clone tcb-no-save tcb-icon-inherit-style tcb-local-vars-root tcb-icon-display\" data-css=\"tve-u-194e04a1323\" style=\"--tve-border-width: 0px; border: none;\"><svg class=\"tcb-icon\" viewBox=\"0 0 512 512\" data-id=\"icon-circle-solid\" data-name=\"\" style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"><\/path><\/svg><\/div><\/div><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-194e049e35d\"><strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194e04aff88\">Je moet zichtbaar zijn! <\/span><\/strong>- Maar niemand vertelt je h\u00f3\u00e9 je daadwerkelijk impact maakt.<\/span><\/li><\/ul><\/div><div class=\"thrv_wrapper thrv_text_element\"><p>Het resultaat?<span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\"> <strong>Een hoop ruis, nul richting en nul klanten.<\/strong><\/span><\/p><\/div><\/div>\n<\/div><div class=\"thrv_wrapper thrv-page-section tve-height-update tcb-window-width\" style=\"\" data-css=\"tve-u-194e04ccf3c\">\n\t<div class=\"tve-page-section-out\" style=\"\" data-css=\"tve-u-194e054cd32\"><\/div>\n\t<div class=\"tve-page-section-in tve_empty_dropzone\" data-css=\"tve-u-194e0578f17\" style=\"\"><div class=\"thrv_wrapper thrv-columns\" style=\"--tcb-col-el-width: 1100;\"><div class=\"tcb-flex-row v-2 tcb--cols--2\" style=\"\" data-css=\"tve-u-194e0577e1e\"><div class=\"tcb-flex-col c-66\" style=\"\"><div class=\"tcb-col\"><div class=\"thrv_wrapper thrv_text_element\"><h3 class=\"\" id=\"t-1738929239208\"><span style=\"font-weight: normal;\" data-css=\"tve-u-194f6421f60\">PVR mist emotie en verbinding<\/span><\/h3><p>En PVR? Dat is de meest overschatte, misplaatste marketingformule die er bestaat.<br>Want het grootste probleem van PVR? <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194f6421f61\">Het mist emotie.<\/span><\/strong><\/p><p>Het is een trucje. Een script. Een \u2018vul hier het probleem in\u2019-formule die misschien logisch lijkt, maar compleet faalt in wat \u00e9cht telt: <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194f6421f63\">verbinding<\/span>.<\/strong><\/p><p>Mensen willen geen oplossing. Mensen willen voelen. Mensen willen snappen dat jij begrijpt hoe het \u00e9cht is om hen te zijn. En dat is iets totaal anders dan \u201cpijn, verlangen en resultaat\u201d opdreunen.<\/p><p>Als je klanten wilt aantrekken, moet je stoppen met trucjes en beginnen met \u00e9cht contact maken. Want terwijl jij druk bezig bent met het defini\u00ebren van iemands pijn en verlangen, is jouw ideale klant allang verder gescrold naar iemand die w\u00e9l snapt hoe het spel tegenwoordig werkt.<\/p><\/div><\/div><\/div><div class=\"tcb-flex-col c-33\" style=\"\"><div class=\"tcb-col\"><div class=\"thrv_wrapper tve_image_caption\" data-css=\"tve-u-194e050eda9\" style=\"\"><span class=\"tve_image_frame\"><img decoding=\"async\" class=\"tve_image wp-image-18558\" alt=\"\" data-id=\"18558\" width=\"367\" data-init-width=\"1024\" height=\"367\" data-init-height=\"1024\" title=\"skillzonline-pvr-02 (1)\" src=\"https:\/\/skillz-online.com\/wp-content\/uploads\/2025\/02\/skillzonline-pvr-02-1.png\" data-width=\"367\" data-height=\"367\" style=\"aspect-ratio: auto 1024 \/ 1024;\" loading=\"lazy\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><div class=\"thrv_wrapper thrv-page-section tve-height-update tcb-window-width\" style=\"\" data-css=\"tve-u-194e04ccf3c\">\n\t<div class=\"tve-page-section-out\" style=\"\" data-css=\"tve-u-194e04cb2cc\"><\/div>\n\t<div class=\"tve-page-section-in tve_empty_dropzone\" data-css=\"tve-u-194e04c8a94\" style=\"\"><div class=\"thrv_wrapper thrv_text_element\"><h2 class=\"\" id=\"t-1738929239209\"><span style=\"font-weight: normal;\">Waarom werkt de PVR-methode niet?<\/span><\/h2><p>PVR is verleden tijd. Het heeft zijn werk gedaan, ooit. Maar in de wereld van vandaag, waar klanten geen oplossingen zoeken en zich niet herkennen in jouw \u2018pijn, verlangen en resultaat\u2019, is het een achterhaalde methode. Een trucje dat niet meer werkt.<\/p><p>En ik zal je precies uitleggen waarom.<\/p><\/div><div class=\"thrv_wrapper thrv-columns\" style=\"--tcb-col-el-width: 1100;\"><div class=\"tcb-flex-row v-2 tcb--cols--2 tcb-resized\"><div class=\"tcb-flex-col c-33\" data-css=\"tve-u-194e130018a\" style=\"\"><div class=\"tcb-col\"><div class=\"thrv_wrapper tve_image_caption\" data-css=\"tve-u-194e050eda9\" style=\"\"><span class=\"tve_image_frame\"><img decoding=\"async\" class=\"tve_image wp-image-18677\" alt=\"\" data-id=\"18677\" width=\"380\" data-init-width=\"1024\" height=\"380\" data-init-height=\"1024\" title=\"skillzonline-ovr-05 (1)\" src=\"https:\/\/skillz-online.com\/wp-content\/uploads\/2025\/02\/skillzonline-ovr-05-1.png\" data-width=\"380\" data-height=\"380\" style=\"aspect-ratio: auto 1024 \/ 1024;\" loading=\"lazy\"><\/span><\/div><\/div><\/div><div class=\"tcb-flex-col c-66\" data-css=\"tve-u-194e130018f\" style=\"\"><div class=\"tcb-col\"><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9gjh\" data-css=\"tve-u-194e05afa12\" style=\"\"><h3 class=\"\" id=\"t-1738929239225\"><span style=\"font-weight: normal;\">reden 01: De \u2018pijn\u2019 die je benoemt, is vaak niet de pijn die jouw klant ervaart<\/span><\/h3><\/div><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9qgz\" style=\"\" data-css=\"tve-u-194e05afa1e\"><p>Dit is waar het direct fout gaat. PVR begint met pijn, maar wat ik keer op keer zie, is dat coaches en trainers niet de pijn van hun klant benoemen, maar de pijn die ze zelf verzonnen hebben.<\/p><p>Dat gebeurt bijna automatisch. Want jij bent gegroeid. Je hebt kennis opgebouwd, inzichten gekregen, je manier van denken ontwikkeld. Maar jouw klant? <strong><span data-css=\"tve-u-194e05db1d8\" style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">Die staat nog aan het begin.<\/span><\/strong><\/p><p>Dus als jij, vanuit jouw ivoren toren, een pijn gaat benoemen die jij d\u00e9nkt dat jouw klant voelt, dan sla je de plank mis.<\/p><p data-css=\"tve-u-194e05db1d4\" style=\"color: var(--tcb-skin-color-0) !important; --tcb-applied-color: var$(--tcb-skin-color-0) !important;\"><strong>Want je klant denkt helemaal niet zoals jij.<\/strong><\/p><p>En dat betekent dat als jij niet actief in gesprek bent met je klant \u2013 als je niet netwerkt, geen marktonderzoek doet, geen \u00e9chte gesprekken voert \u2013 je alleen maar pijnpunten verzint die voor jou logisch klinken, maar waar je klant niets mee heeft.<\/p><\/div><\/div><\/div><\/div><\/div><div class=\"thrv_wrapper thrv-columns\" style=\"--tcb-col-el-width: 1100;\"><div class=\"tcb-flex-row v-2 tcb--cols--2 tcb-row-reversed-mobile tcb-resized\" data-css=\"tve-u-194e0f00707\"><div class=\"tcb-flex-col c-66\" data-css=\"tve-u-194e1301514\" style=\"\"><div class=\"tcb-col\"><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9gjh\" data-css=\"tve-u-194e05afa13\" style=\"\"><h3 id=\"t-1738936532817\" class=\"\"><span style=\"font-weight: normal;\">reden 02: Verlangen is leuk, maar totaal niet urgent<\/span><\/h3><\/div><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9qgz\" style=\"\" data-css=\"tve-u-194e05afa24\"><p>Verlangen klinkt aantrekkelijk in marketing. We willen allemaal meer rust, vrijheid, geluk. Maar hier zit de valkuil:<\/p><p style=\"color: var(--tcb-color-14) !important; --tcb-applied-color: var$(--tcb-color-14) !important;\"><strong>Verlangen zet mensen niet in beweging.<\/strong><\/p><p>Want verlangen zegt:<em><\/em><br><em>\u201cJa, dat wil ik wel\u2026 ooit.\u201d<\/em><\/p><p>Verlangen leidt tot uitstel. <br>Tot:&nbsp;<em><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194f64274fe\">\u201cDat klinkt geweldig, maar nu even niet.\u201d<\/span><\/em><br>Tot: <em><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194f64274ff\">\u201cJa, daar moet ik eens wat mee gaan doen.\u201d<\/span><\/em><\/p><p>En je weet wat ze zeggen: <span style=\"--tcb-applied-color: rgb(3, 0, 0) !important; color: rgb(3, 0, 0) !important;\" data-css=\"tve-u-194f6427501\">van uitstel komt afstel.<\/span><\/p><p><strong>Wat is dan het verschil tussen verlangen en impact?<\/strong><\/p><p>Heel simpel. Stel jezelf deze vraag:<em><strong><\/strong><\/em><br><em><strong>\u201cWat gebeurt er als ik dit elke dag toepas?\u201d<\/strong><\/em><\/p><p>Laten we een voorbeeld nemen.<\/p><p>Een coach zegt: <em>\u201cJe krijgt meer rust in je hoofd.\u201d<\/em><br>Dat klinkt als een resultaat, toch? Fout. <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194f6427502\">Dit is een verlangen.<\/span><\/strong><\/p><p>Want als je vraagt:<em><\/em><br><em>\u201cWat gebeurt er als ik elke dag meer rust in mijn hoofd heb?\u201d<\/em><\/p><p>dan krijg je pas het \u00e9chte resultaat.<\/p><\/div><div class=\"thrv_wrapper thrv-styled_list\" data-icon-code=\"icon-circle-solid\" data-css=\"tve-u-194e065642f\" style=\"\"><ul class=\"tcb-styled-list\"><li class=\"thrv-styled-list-item\" style=\"\"><div class=\"tcb-styled-list-icon\"><div class=\"thrv_wrapper thrv_icon tve_no_drag tcb-no-delete tcb-no-clone tcb-no-save tcb-icon-inherit-style tcb-local-vars-root tcb-icon-display\" data-css=\"tve-u-194e0656431\" style=\"\"><svg class=\"tcb-icon\" viewBox=\"0 0 512 512\" data-id=\"icon-circle-solid\" data-name=\"\" style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"><\/path><\/svg><\/div><\/div><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-194e0656433\">Dan slaap je beter.<\/span><\/li><li class=\"thrv-styled-list-item\" style=\"\"><div class=\"tcb-styled-list-icon\"><div class=\"thrv_wrapper thrv_icon tve_no_drag tcb-no-delete tcb-no-clone tcb-no-save tcb-icon-inherit-style tcb-local-vars-root tcb-icon-display\" data-css=\"tve-u-194e0656435\" style=\"\"><svg class=\"tcb-icon\" viewBox=\"0 0 512 512\" data-id=\"icon-circle-solid\" data-name=\"\" style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"><\/path><\/svg><\/div><\/div><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-194e0656437\">Dan neem je betere beslissingen.<\/span><\/li><li class=\"thrv-styled-list-item\" style=\"\"><div class=\"tcb-styled-list-icon\"><div class=\"thrv_wrapper thrv_icon tve_no_drag tcb-no-delete tcb-no-clone tcb-no-save tcb-icon-inherit-style tcb-local-vars-root tcb-icon-display\" data-css=\"tve-u-194e0656438\" style=\"\"><svg class=\"tcb-icon\" viewBox=\"0 0 512 512\" data-id=\"icon-circle-solid\" data-name=\"\" style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"><\/path><\/svg><\/div><\/div><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-194e065643a\">Dan voel je je zelfverzekerder in je bedrijf en priv\u00e9leven.<\/span><\/li><li class=\"thrv-styled-list-item\"><div class=\"tcb-styled-list-icon\"><div class=\"thrv_wrapper thrv_icon tve_no_drag tcb-no-delete tcb-no-clone tcb-no-save tcb-icon-inherit-style tcb-local-vars-root tcb-icon-display\" data-css=\"tve-u-194e065643b\" style=\"\"><svg class=\"tcb-icon\" viewBox=\"0 0 512 512\" data-id=\"icon-circle-solid\" data-name=\"\" style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"><\/path><\/svg><\/div><\/div><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-194e065643d\">Dan wordt je communicatie met klanten of collega\u2019s helder en krachtig.<\/span><\/li><\/ul><\/div><div class=\"thrv_wrapper thrv_text_element\" data-css=\"tve-u-194e05afa24\"><p data-css=\"tve-u-194e05fbc78\" style=\"\">Dat is <strong><span data-css=\"tve-u-194e0623275\" style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">impact<\/span>.<\/strong><\/p><p>Impact is niet \u201cmeer rust\u201d. Impact is <strong><span data-css=\"tve-u-194e0623276\" style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">wat er in iemands leven verandert als die rust er elke dag is.<\/span><\/strong><\/p><p>En dat is waar de meeste coaches de mist in gaan. Ze benoemen verlangens alsof het resultaten zijn. Maar verlangens verkopen niet.<span data-css=\"tve-u-194e0623277\" style=\"--tcb-applied-color: var$(--tcb-color-13) !important; color: var(--tcb-color-13) !important;\">&nbsp;<\/span><strong><span data-css=\"tve-u-194e0623278\" style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">Impact wel.<\/span><\/strong><\/p><\/div><\/div><\/div><div class=\"tcb-flex-col c-33\" data-css=\"tve-u-194e130151a\" style=\"\"><div class=\"tcb-col\"><div class=\"thrv_wrapper tve_image_caption\" data-css=\"tve-u-194e050eda9\" style=\"\"><span class=\"tve_image_frame\"><img decoding=\"async\" class=\"tve_image wp-image-18679\" alt=\"\" data-id=\"18679\" width=\"380\" data-init-width=\"1024\" height=\"380\" data-init-height=\"1024\" title=\"skillzonline-pvr-06 (1)\" src=\"https:\/\/skillz-online.com\/wp-content\/uploads\/2025\/02\/skillzonline-pvr-06-1.png\" data-width=\"380\" data-height=\"380\" style=\"aspect-ratio: auto 1024 \/ 1024;\" loading=\"lazy\"><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"thrv_wrapper thrv-columns\" style=\"--tcb-col-el-width: 1100;\"><div class=\"tcb-flex-row v-2 tcb--cols--2 tcb-resized\"><div class=\"tcb-flex-col c-33\" data-css=\"tve-u-194e13026dc\" style=\"\"><div class=\"tcb-col\"><div class=\"thrv_wrapper tve_image_caption\" data-css=\"tve-u-194e050eda9\" style=\"\"><span class=\"tve_image_frame\"><img decoding=\"async\" class=\"tve_image wp-image-18681\" alt=\"\" data-id=\"18681\" width=\"279\" data-init-width=\"1024\" height=\"279\" data-init-height=\"1024\" title=\"skillzonline-pvr-07 (1)\" src=\"https:\/\/skillz-online.com\/wp-content\/uploads\/2025\/02\/skillzonline-pvr-07-1-e1738944730899.png\" data-width=\"279\" data-height=\"279\" style=\"aspect-ratio: auto 1024 \/ 1024;\" loading=\"lazy\"><\/span><\/div><\/div><\/div><div class=\"tcb-flex-col c-66\" data-css=\"tve-u-194e13026e0\" style=\"\"><div class=\"tcb-col\"><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9gjh\" data-css=\"tve-u-194e05afa13\" style=\"\"><h3 class=\"\" id=\"t-1738929239216\"><span style=\"font-weight: normal;\">reden 03: Coaches die alles zelf bedenken, lopen vast<\/span><\/h3><\/div><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9qgz\" style=\"\" data-css=\"tve-u-194e05afa24\"><p>En dan de allergrootste fout.<\/p><p>Veel coaches denken dat ze hun klant door en door kennen. Dat ze geen marktonderzoek hoeven te doen. Dat ze geen tijd hebben om te netwerken of met hun doelgroep in gesprek te gaan.<\/p><p><strong>Maar als jij niet met je klant praat, verzin je zijn pijn en verlangens zelf.<\/strong><\/p><p>En dat betekent dat je marketing een gok is. Je schiet in het donker en hoopt dat het blijft hangen.<\/p><p>Maar dat gebeurt niet.<\/p><p>Want je klant voelt of je hem \u00e9cht begrijpt, of dat je maar wat roept. En als je klant zich niet begrepen voelt? <strong><span data-css=\"tve-u-194e0644c3f\" style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">Dan scrolt hij door. Dan vergeet hij je. Dan koopt hij niet.<\/span><\/strong><\/p><\/div><\/div><\/div><\/div><\/div><div class=\"thrv_wrapper thrv-columns\" style=\"--tcb-col-el-width: 1100;\"><div class=\"tcb-flex-row v-2 tcb--cols--2 tcb-row-reversed-mobile tcb-resized\" data-css=\"tve-u-194e0f02684\"><div class=\"tcb-flex-col c-66\" data-css=\"tve-u-194e1304e08\" style=\"\"><div class=\"tcb-col\"><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9gjh\" data-css=\"tve-u-194e05afa13\" style=\"\"><h3 class=\"\" id=\"t-1738929239217\"><span style=\"font-weight: normal;\">reden 04: De PVR voelt aan als een verkooptruc - en klanten prikken er doorheen<\/span><\/h3><\/div><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9qgz\" style=\"\" data-css=\"tve-u-194e05afa24\"><p>Mensen zijn niet dom. Ze voelen het als ze een marketingtruc voorgeschoteld krijgen. De PVR-methode wordt al <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194f64364fb\">jarenlang<\/span><\/strong> gebruikt en misbruikt door coaches, marketeers en online goeroes. Het resultaat? <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194f64364fd\">Mensen zijn er immuun voor geworden.<\/span><\/strong><\/p><p>Iedereen herkent het patroon:<\/p><\/div><div class=\"thrv_wrapper thrv-styled_list\" data-icon-code=\"icon-circle-solid\" data-css=\"tve-u-194e060b48d\" style=\"\"><ul class=\"tcb-styled-list\"><li class=\"thrv-styled-list-item\" style=\"\"><div class=\"tcb-styled-list-icon\"><div class=\"thrv_wrapper thrv_icon tve_no_drag tcb-no-delete tcb-no-clone tcb-no-save tcb-icon-inherit-style tcb-local-vars-root tcb-icon-display\" data-css=\"tve-u-194e060d51d\" style=\"\"><svg class=\"tcb-icon\" viewBox=\"0 0 512 512\" data-id=\"icon-circle-solid\" data-name=\"\" style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"><\/path><\/svg><\/div><\/div><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-194e06192f0\" style=\"\">Eerst wordt er pijn benoemd (waar je jezelf soms niet eens in herkent).<\/span><\/li><li class=\"thrv-styled-list-item\" style=\"\"><div class=\"tcb-styled-list-icon\"><div class=\"thrv_wrapper thrv_icon tve_no_drag tcb-no-delete tcb-no-clone tcb-no-save tcb-icon-inherit-style tcb-local-vars-root tcb-icon-display\" data-css=\"tve-u-194e060d51d\" style=\"\"><svg class=\"tcb-icon\" viewBox=\"0 0 512 512\" data-id=\"icon-circle-solid\" data-name=\"\" style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"><\/path><\/svg><\/div><\/div><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-194e06192f0\" style=\"\">Dan wordt er een verlangen opgeroepen (dat best aantrekkelijk klinkt, maar niet urgent is).<\/span><\/li><li class=\"thrv-styled-list-item\" style=\"\"><div class=\"tcb-styled-list-icon\"><div class=\"thrv_wrapper thrv_icon tve_no_drag tcb-no-delete tcb-no-clone tcb-no-save tcb-icon-inherit-style tcb-local-vars-root tcb-icon-display\" data-css=\"tve-u-194e060d51d\" style=\"\"><svg class=\"tcb-icon\" viewBox=\"0 0 512 512\" data-id=\"icon-circle-solid\" data-name=\"\" style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"><\/path><\/svg><\/div><\/div><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-194e06192f0\" style=\"\">En dan volgt de \u2018magische oplossing\u2019 die je kunt kopen.<\/span><\/li><\/ul><\/div><div class=\"thrv_wrapper thrv_text_element\" data-css=\"tve-u-194e05afa24\"><p style=\"color: var(--tcb-color-14) !important; --tcb-applied-color: var$(--tcb-color-14) !important;\"><strong>Maar niemand trapt hier nog in.<\/strong><\/p><p>Moderne consumenten zijn kritisch. Ze weten dat je hen probeert te be\u00efnvloeden en vertrouwen je pas als je <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">oprecht en authentiek bent<\/span><\/strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">.<\/span> Dat betekent: <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">stoppen met trucjes en beginnen met echte connectie.<\/span><\/strong><\/p><\/div><\/div><\/div><div class=\"tcb-flex-col c-33\" data-css=\"tve-u-194e1304e0c\" style=\"\"><div class=\"tcb-col\"><div class=\"thrv_wrapper tve_image_caption\" data-css=\"tve-u-194e050eda9\" style=\"\"><span class=\"tve_image_frame\"><img decoding=\"async\" class=\"tve_image wp-image-18684\" alt=\"\" data-id=\"18684\" width=\"279\" data-init-width=\"1024\" height=\"279\" data-init-height=\"1024\" title=\"skillzonline-pvr-08 (1)\" src=\"https:\/\/skillz-online.com\/wp-content\/uploads\/2025\/02\/skillzonline-pvr-08-1.png\" data-width=\"279\" data-height=\"279\" style=\"aspect-ratio: auto 1024 \/ 1024;\" loading=\"lazy\"><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"thrv_wrapper thrv-columns\" style=\"--tcb-col-el-width: 1100;\"><div class=\"tcb-flex-row v-2 tcb--cols--2 tcb-resized\"><div class=\"tcb-flex-col c-33\" data-css=\"tve-u-194e1310490\" style=\"\"><div class=\"tcb-col\"><div class=\"thrv_wrapper tve_image_caption\" data-css=\"tve-u-194e050eda9\" style=\"\"><span class=\"tve_image_frame\"><img decoding=\"async\" class=\"tve_image wp-image-18503\" alt=\"\" data-id=\"18503\" width=\"279\" data-init-width=\"1024\" height=\"279\" data-init-height=\"1024\" title=\"skillzonline-cognitievedissonantie2 (1)\" src=\"https:\/\/skillz-online.com\/wp-content\/uploads\/2025\/02\/skillzonline-cognitievedissonantie2-1.png\" data-width=\"279\" data-height=\"279\" style=\"aspect-ratio: auto 1024 \/ 1024;\" loading=\"lazy\"><\/span><\/div><\/div><\/div><div class=\"tcb-flex-col c-66\" data-css=\"tve-u-194e131049c\" style=\"\"><div class=\"tcb-col\"><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9gjh\" data-css=\"tve-u-194e05afa13\" style=\"\"><h3 class=\"\" id=\"t-1738929239219\"><span style=\"font-weight: normal;\">reden 05: De PVR richt zich op het hoofd, niet op het hart<\/span><\/h3><\/div><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9qgz\" style=\"\" data-css=\"tve-u-194e05afa24\"><p>Veel coaches en trainers zijn vooral bezig met <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194f643d5b8\">kennis delen<\/span><\/strong>. Ze schrijven posts, geven tips, delen inzichten \u2013 allemaal gericht op het <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194f643d5ba\">brein<\/span><\/strong> van de lezer. Ze willen dat iemand denkt: <em><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194f643d5bb\">\u201cOh, dat klinkt slim, dat moet ik doen.\u201d<\/span><\/em><\/p><p>Maar hier zit het probleem: <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194f643d5bc\">mensen onthouden kennis niet. Ze onthouden emoties.<\/span><\/strong><\/p><p>Als je alleen iemands brein raakt, ben je binnen vijf minuten weer vergeten. Want rationele kennis alleen is niet genoeg om mensen in beweging te krijgen. <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194f643d5be\">Wil je dat iemand nog dagen of zelfs weken aan je denkt? Dan moet je hun gevoel raken.<\/span><\/strong><\/p><p>Waarom? Omdat <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194f643d5bf\">emoties een directe invloed hebben op hoe het brein beslissingen neemt.<\/span><\/strong><\/p><\/div><div class=\"thrv_wrapper thrv-styled_list\" data-icon-code=\"icon-circle-solid\" data-css=\"tve-u-194e099ff0b\" style=\"\"><ul class=\"tcb-styled-list\"><li class=\"thrv-styled-list-item\" style=\"\"><div class=\"tcb-styled-list-icon\"><div class=\"thrv_wrapper thrv_icon tve_no_drag tcb-no-delete tcb-no-clone tcb-no-save tcb-icon-inherit-style tcb-local-vars-root tcb-icon-display\" data-css=\"tve-u-194e099ff0d\" style=\"\"><svg class=\"tcb-icon\" viewBox=\"0 0 512 512\" data-id=\"icon-circle-solid\" data-name=\"\" style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"><\/path><\/svg><\/div><\/div><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-194e099ff0f\">Mensen maken geen keuzes op basis van logica. Ze rechtvaardigen hun keuzes achteraf met logica, maar de echte beslissing wordt gestuurd door een emotionele trigger.<\/span><\/li><li class=\"thrv-styled-list-item\" style=\"\"><div class=\"tcb-styled-list-icon\"><div class=\"thrv_wrapper thrv_icon tve_no_drag tcb-no-delete tcb-no-clone tcb-no-save tcb-icon-inherit-style tcb-local-vars-root tcb-icon-display\" data-css=\"tve-u-194e099ff11\" style=\"\"><svg class=\"tcb-icon\" viewBox=\"0 0 512 512\" data-id=\"icon-circle-solid\" data-name=\"\" style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"><\/path><\/svg><\/div><\/div><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-194e099ff12\">Een emotionele prikkel verandert de <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194e099ff14\">hersenstaat<\/span><\/strong> van de klant, waardoor ze eerder actie ondernemen.<\/span><\/li><li class=\"thrv-styled-list-item\" style=\"\"><div class=\"tcb-styled-list-icon\"><div class=\"thrv_wrapper thrv_icon tve_no_drag tcb-no-delete tcb-no-clone tcb-no-save tcb-icon-inherit-style tcb-local-vars-root tcb-icon-display\" data-css=\"tve-u-194e099ff15\" style=\"\"><svg class=\"tcb-icon\" viewBox=\"0 0 512 512\" data-id=\"icon-circle-solid\" data-name=\"\" style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"><\/path><\/svg><\/div><\/div><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-194e099ff17\">Als je mensen \u00e9cht wilt raken, moet je ze iets laten voelen \u2013 en dat doet PVR niet.<\/span><\/li><\/ul><\/div><div class=\"thrv_wrapper thrv_text_element\" data-css=\"tve-u-194e05afa24\"><p>PVR is <strong><span data-css=\"tve-u-194e069ba52\" style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">oplossingsgericht<\/span><\/strong>, en dat lijkt in eerste instantie goed. Maar als je alleen maar oplossingen aanbiedt, sla je een cruciale stap over:<span data-css=\"tve-u-194e069ba54\" style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\"> <strong>de emotionele connectie<\/strong>.<\/span><\/p><p>Mensen kopen geen oplossing. Ze kopen een <strong><span data-css=\"tve-u-194e069ba55\" style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">gevoel<\/span><\/strong>. Ze kopen een transformatie die ze diep vanbinnen willen ervaren.<\/p><p>Dat is precies waarom zoveel coaches vastlopen in \u2018kennisdelen\u2019 en niet snappen waarom hun marketing niet blijft hangen. Als je alleen op het rationele vlak werkt, raken mensen niet echt betrokken bij jouw boodschap. Ze denken er even over na en scrollen verder.<\/p><p><strong>Wil je dat mensen blijven hangen? Wil je dat ze na drie maanden nog steeds aan je denken? Dan moet je hun emotie raken \u2013 niet alleen hun brein.<\/strong><\/p><\/div><\/div><\/div><\/div><\/div><div class=\"thrv_wrapper thrv-columns\" style=\"--tcb-col-el-width: 1100;\"><div class=\"tcb-flex-row v-2 tcb--cols--2 tcb-row-reversed-mobile tcb-resized\" data-css=\"tve-u-194e0f042ba\"><div class=\"tcb-flex-col c-66\" data-css=\"tve-u-194e131c39d\" style=\"\"><div class=\"tcb-col\"><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9gjh\" data-css=\"tve-u-194e05afa13\" style=\"\"><h3 class=\"\" id=\"t-1738929239221\"><span style=\"font-weight: normal;\">reden 06: De PVR spreekt alleen mensen aan die (onbewust) al een keuze hebben gemaakt \u2013 en dat is slechts het puntje van de ijsberg<\/span><\/h3><\/div><div class=\"thrv_wrapper thrv_text_element\" data-css=\"tve-u-194e05afa24\"><p>De PVR-methode trekt niet zomaar mensen aan.<span style=\"--tcb-applied-color: var$(--tcb-color-13) !important; color: var(--tcb-color-13) !important;\" data-css=\"tve-u-194f6449ad6\">&nbsp;<\/span><strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194f6449ad9\">Het trekt vooral de mensen aan die diep van binnen allang weten dat ze in actie moeten komen.<\/span><\/strong><\/p><p>Dat zijn niet de twijfelaars. Niet de mensen die nog nadenken. Niet de mensen die weerstand voelen.<\/p><p>Maar juist de mensen die:<\/p><\/div><div class=\"thrv_wrapper thrv-styled_list\" data-icon-code=\"icon-circle-solid\" data-css=\"tve-u-194e081fc6e\" style=\"\"><ul class=\"tcb-styled-list\"><li class=\"thrv-styled-list-item\" style=\"\"><div class=\"tcb-styled-list-icon\"><div class=\"thrv_wrapper thrv_icon tve_no_drag tcb-no-delete tcb-no-clone tcb-no-save tcb-icon-inherit-style tcb-local-vars-root tcb-icon-display\" data-css=\"tve-u-194e081fc71\" style=\"\"><svg class=\"tcb-icon\" viewBox=\"0 0 512 512\" data-id=\"icon-circle-solid\" data-name=\"\" style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"><\/path><\/svg><\/div><\/div><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-194e081fc73\">Al onbewust een keuze hebben gemaakt om hun probleem op te lossen.<\/span><\/li><li class=\"thrv-styled-list-item\" style=\"\"><div class=\"tcb-styled-list-icon\"><div class=\"thrv_wrapper thrv_icon tve_no_drag tcb-no-delete tcb-no-clone tcb-no-save tcb-icon-inherit-style tcb-local-vars-root tcb-icon-display\" data-css=\"tve-u-194e081fc75\" style=\"\"><svg class=\"tcb-icon\" viewBox=\"0 0 512 512\" data-id=\"icon-circle-solid\" data-name=\"\" style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"><\/path><\/svg><\/div><\/div><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-194e081fc76\">Al weten dat ze jou (of iemand zoals jij) nodig hebben.<\/span><\/li><li class=\"thrv-styled-list-item\" style=\"\"><div class=\"tcb-styled-list-icon\"><div class=\"thrv_wrapper thrv_icon tve_no_drag tcb-no-delete tcb-no-clone tcb-no-save tcb-icon-inherit-style tcb-local-vars-root tcb-icon-display\" data-css=\"tve-u-194e081fc78\" style=\"\"><svg class=\"tcb-icon\" viewBox=\"0 0 512 512\" data-id=\"icon-circle-solid\" data-name=\"\" style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"><\/path><\/svg><\/div><\/div><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-194e081fc7a\">Actiegericht zijn en snel willen schakelen.<\/span><\/li><\/ul><\/div><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9qgz\" style=\"\" data-css=\"tve-u-194e05afa24\"><p>En ja, dat klinkt aantrekkelijk. Dit zijn de mensen die <strong><span data-css=\"tve-u-194e06fe697\" style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">snel converteren<\/span><\/strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194f6451f3a\">&nbsp;<\/span>en moeiteloos klant worden.<\/p><p>Maar hier zit het grote probleem: <strong><span data-css=\"tve-u-194e06fe698\" style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">dit is slechts een klein deel van je potenti\u00eble markt.<\/span><\/strong><\/p><p><strong>Dit is slechts het puntje van de ijsberg.<\/strong><\/p><p>=Want daaronder \u2013 onder water \u2013 zit een <strong><span data-css=\"tve-u-194e06fe69a\" style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">veel grotere groep mensen<\/span><\/strong>. Mensen die:<\/p><\/div><div class=\"thrv_wrapper thrv-styled_list\" data-icon-code=\"icon-circle-solid\" data-css=\"tve-u-194e07160a9\" style=\"\"><ul class=\"tcb-styled-list\"><li class=\"thrv-styled-list-item\" style=\"\"><div class=\"tcb-styled-list-icon\"><div class=\"thrv_wrapper thrv_icon tve_no_drag tcb-no-delete tcb-no-clone tcb-no-save tcb-icon-inherit-style tcb-local-vars-root tcb-icon-display\" data-css=\"tve-u-194e07160ab\" style=\"\"><svg class=\"tcb-icon\" viewBox=\"0 0 512 512\" data-id=\"icon-circle-solid\" data-name=\"\" style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"><\/path><\/svg><\/div><\/div><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-194e07160ad\">Nog niet doorhebben dat ze een probleem hebben.<\/span><\/li><li class=\"thrv-styled-list-item\" style=\"\"><div class=\"tcb-styled-list-icon\"><div class=\"thrv_wrapper thrv_icon tve_no_drag tcb-no-delete tcb-no-clone tcb-no-save tcb-icon-inherit-style tcb-local-vars-root tcb-icon-display\" data-css=\"tve-u-194e07160af\" style=\"\"><svg class=\"tcb-icon\" viewBox=\"0 0 512 512\" data-id=\"icon-circle-solid\" data-name=\"\" style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"><\/path><\/svg><\/div><\/div><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-194e07160b1\">Nog in een weerstand zitten.<\/span><\/li><li class=\"thrv-styled-list-item\" style=\"\"><div class=\"tcb-styled-list-icon\"><div class=\"thrv_wrapper thrv_icon tve_no_drag tcb-no-delete tcb-no-clone tcb-no-save tcb-icon-inherit-style tcb-local-vars-root tcb-icon-display\" data-css=\"tve-u-194e07160b2\" style=\"\"><svg class=\"tcb-icon\" viewBox=\"0 0 512 512\" data-id=\"icon-circle-solid\" data-name=\"\" style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"><\/path><\/svg><\/div><\/div><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-194e07160b4\">Nog bang zijn om te investeren of zich kwetsbaar op te stellen.<\/span><\/li><\/ul><\/div><div class=\"thrv_wrapper thrv_text_element\" data-css=\"tve-u-194e05afa24\"><p style=\"\" data-css=\"tve-u-194f6454c0e\"><strong>En die mensen raak je kwijt.<\/strong><\/p><p>Niet omdat ze niet ge\u00efnteresseerd zijn. Niet omdat ze geen behoefte hebben aan wat jij doet.<\/p><p>Maar omdat jij ze nooit de tijd en ruimte hebt gegeven om te groeien in dat besef. Omdat je ze direct in een beslissingsmoment wilt trekken, terwijl zij daar nog niet klaar voor zijn.<\/p><p>En dat brengt ons bij het allergrootste gemiste kans\u2026<\/p><\/div><\/div><\/div><div class=\"tcb-flex-col c-33\" data-css=\"tve-u-194e131c3a4\" style=\"\"><div class=\"tcb-col\"><div class=\"thrv_wrapper tve_image_caption\" data-css=\"tve-u-194e050eda9\" style=\"\"><span class=\"tve_image_frame\"><img decoding=\"async\" class=\"tve_image wp-image-13710\" alt=\"\" data-id=\"13710\" width=\"279\" data-init-width=\"1080\" height=\"279\" data-init-height=\"1080\" title=\"skillzonline-ijsberg-600x600\" src=\"https:\/\/skillz-online.com\/wp-content\/uploads\/2023\/06\/skillzonline-ijsberg-600x600-1.png\" data-width=\"279\" data-height=\"279\" style=\"aspect-ratio: auto 1080 \/ 1080;\" loading=\"lazy\"><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"thrv_wrapper thrv-columns\" style=\"--tcb-col-el-width: 1100;\"><div class=\"tcb-flex-row v-2 tcb--cols--2 tcb-resized\"><div class=\"tcb-flex-col c-33\" data-css=\"tve-u-194e131d592\" style=\"\"><div class=\"tcb-col\"><div class=\"thrv_wrapper tve_image_caption\" data-css=\"tve-u-194e050eda9\" style=\"\"><span class=\"tve_image_frame\"><img decoding=\"async\" class=\"tve_image wp-image-15808\" alt=\"\" data-id=\"15808\" width=\"279\" data-init-width=\"600\" height=\"279\" data-init-height=\"600\" title=\"skillzonline-aanpak-600x600\" src=\"https:\/\/skillz-online.com\/wp-content\/uploads\/2024\/05\/skillzonline-aanpak-600x600-1.png\" data-width=\"279\" data-height=\"279\" style=\"aspect-ratio: auto 600 \/ 600;\" loading=\"lazy\"><\/span><\/div><\/div><\/div><div class=\"tcb-flex-col c-66\" data-css=\"tve-u-194e131d596\" style=\"\"><div class=\"tcb-col\"><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9gjh\" data-css=\"tve-u-194e05afa0a\" style=\"\"><h3 class=\"\" id=\"t-1738929239227\"><span style=\"font-weight: normal;\">reden 07: De PVR laat twijfelaars en langetermijnklanten verloren gaan \u2013 en dat kost je bakken met omzet<\/span><\/h3><\/div><div class=\"thrv_wrapper thrv_text_element\" data-css=\"tve-u-194e05af9fe\"><p>Mensen nemen geen beslissingen van de ene op de andere dag.<\/p><p>Sommige klanten zien je content en zijn <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194f6459db8\">direct overtuigd<\/span><\/strong>. Maar veel anderen hebben <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194f6459dba\">tijd nodig om te voelen, te begrijpen, te vertrouwen.<\/span><\/strong><\/p><p>PVR werkt als een<span style=\"--tcb-applied-color: var$(--tcb-color-13) !important; color: var(--tcb-color-13) !important;\" data-css=\"tve-u-194f6459dbb\">&nbsp;<\/span><strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194f6459dbc\">\u2018koop nu of verdwijn\u2019-strategie<\/span><\/strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194f6459dbd\">.<\/span> Het dwingt mensen om <strong>nu<\/strong> in te stappen, en als ze dat niet doen, laat je ze los.<\/p><p>Maar de realiteit? <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194f6459dbe\">De meeste klanten stappen niet direct in.<\/span><\/strong><\/p><p>Ze moeten:<\/p><\/div><div class=\"thrv_wrapper thrv-styled_list\" data-icon-code=\"icon-circle-solid\" data-css=\"tve-u-194e060b48d\" style=\"\"><ul class=\"tcb-styled-list\"><li class=\"thrv-styled-list-item\" style=\"\" data-css=\"tve-u-194e0ee1407\"><div class=\"tcb-styled-list-icon\"><div class=\"thrv_wrapper thrv_icon tve_no_drag tcb-no-delete tcb-no-clone tcb-no-save tcb-icon-inherit-style tcb-local-vars-root tcb-icon-display\" data-css=\"tve-u-194e060d51d\" style=\"\"><svg class=\"tcb-icon tcb-local-vars-root\" viewBox=\"0 0 512 512\" data-id=\"icon-circle-solid\" data-name=\"\" style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"><\/path><\/svg><\/div><\/div><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-194e06192f0\">Eerst even aftasten.<\/span><\/li><li class=\"thrv-styled-list-item\" style=\"\" data-css=\"tve-u-194e0ee1407\"><div class=\"tcb-styled-list-icon\"><div class=\"thrv_wrapper thrv_icon tve_no_drag tcb-no-delete tcb-no-clone tcb-no-save tcb-icon-inherit-style tcb-local-vars-root tcb-icon-display\" data-css=\"tve-u-194e060d51d\" style=\"\"><svg class=\"tcb-icon tcb-local-vars-root\" viewBox=\"0 0 512 512\" data-id=\"icon-circle-solid\" data-name=\"\" style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"><\/path><\/svg><\/div><\/div><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-194e06192f0\">Je meerdere keren zien en horen.<\/span><\/li><li class=\"thrv-styled-list-item\" style=\"\" data-css=\"tve-u-194e0ee1407\"><div class=\"tcb-styled-list-icon\"><div class=\"thrv_wrapper thrv_icon tve_no_drag tcb-no-delete tcb-no-clone tcb-no-save tcb-icon-inherit-style tcb-local-vars-root tcb-icon-display\" data-css=\"tve-u-194e060d51d\" style=\"\"><svg class=\"tcb-icon tcb-local-vars-root\" viewBox=\"0 0 512 512\" data-id=\"icon-circle-solid\" data-name=\"\" style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"><\/path><\/svg><\/div><\/div><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-194e06192f0\">Voelen dat ze begrepen worden.<\/span><\/li><li class=\"thrv-styled-list-item\" data-css=\"tve-u-194e0ee1407\"><div class=\"tcb-styled-list-icon\"><div class=\"thrv_wrapper thrv_icon tve_no_drag tcb-no-delete tcb-no-clone tcb-no-save tcb-icon-inherit-style tcb-local-vars-root tcb-icon-display\" data-css=\"tve-u-194e0719d8e\" style=\"\"><svg class=\"tcb-icon tcb-local-vars-root\" viewBox=\"0 0 512 512\" data-id=\"icon-circle-solid\" data-name=\"\" style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"><\/path><\/svg><\/div><\/div><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-194e06192f0\">Vertrouwen opbouwen in jou en je methode.<\/span><\/li><\/ul><\/div><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9qgz\" style=\"\" data-css=\"tve-u-194e05af9fe\"><p>En als je alleen maar stuurt op <span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194f6465cf4\">directe actie<\/span>, dan mis je <span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194f6465cf7\">een gigantische omzetkans.<\/span><\/p><p>Want de klant die vandaag twijfelt, <span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194f6465cf9\">kan over drie maanden alsnog \u2018ja\u2019 zeggen.<\/span><\/p><p>De klant die vandaag weerstand voelt, <span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194f6465cfc\">kan over zes maanden ineens klaar zijn.<\/span><\/p><p>De klant die nu nog niet gelooft in coaching, <span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194f6465cfd\">kan over een jaar inzien dat ze het toch nodig hebben.<\/span><\/p><p><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194f6465cff\">Maar alleen als je zichtbaar blijft. Alleen als je ze niet meteen afschrijft.<\/span><\/p><p>De ondernemers die snappen hoe ze een klanttraject opbouwen \u2013 die <span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194f6465d01\">niet alleen jagen op de snelle omzet, maar ook bouwen aan langetermijnrelaties&nbsp;<\/span>\u2013 verdubbelen hun winst.<\/p><p>Omdat ze <span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194f6465d03\">zowel de snelle beslissers als de langetermijnklanten meenemen in hun proces.<\/span><\/p><p>En dat is precies waar PVR faalt.<\/p><p>Wil je een business bouwen die continu klanten aantrekt? Dan moet je niet alleen kijken naar wie n\u00fa klaar is. <span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194f6465d04\">Dan moet je bouwen aan een systeem dat mensen warm houdt, dat hun weerstand doorbreekt en dat ze op het juiste moment helpt om \u2018ja\u2019 te zeggen.<\/span><\/p><p><span style=\"color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194f6465d07\"><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important;\" data-css=\"tve-u-194f6465d08\">Dat is hoe je niet alleen een paar snelle klanten krijgt, maar <\/span><\/span><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194f6465d0a\">een constante stroom aan klanten cre\u00ebert.<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><div class=\"thrv_wrapper thrv-page-section tve-height-update tcb-window-width\" style=\"\" data-css=\"tve-u-194e0739c46\">\n\t<div class=\"tve-page-section-out\" style=\"\" data-css=\"tve-u-194f64679e1\"><\/div>\n\t<div class=\"tve-page-section-in tve_empty_dropzone\" data-css=\"tve-u-194e05fbe60\" style=\"\"><div class=\"thrv_wrapper thrv_text_element\"><h2 class=\"\" id=\"t-1738929239223\"><span style=\"font-weight: normal;\">Wat werkt dan w\u00e9l? Hoe trek je moeiteloos klanten aan?<\/span><\/h2><\/div><div class=\"thrv_wrapper thrv-columns\" style=\"--tcb-col-el-width: 1100;\"><div class=\"tcb-flex-row v-2 tcb--cols--2\"><div class=\"tcb-flex-col c-33\" data-css=\"tve-u-194e07cc510\" style=\"\"><div class=\"tcb-col\"><div class=\"thrv_wrapper tve_image_caption\" data-css=\"tve-u-194e0781d30\" style=\"\"><span class=\"tve_image_frame\"><img decoding=\"async\" class=\"tve_image wp-image-18501\" alt=\"\" data-id=\"18501\" width=\"380\" data-init-width=\"1024\" height=\"380\" data-init-height=\"1024\" title=\"skillzonline-connectie-600x600 (1)\" src=\"https:\/\/skillz-online.com\/wp-content\/uploads\/2025\/02\/skillzonline-connectie-600x600-1.png\" data-width=\"380\" data-height=\"380\" style=\"aspect-ratio: auto 1024 \/ 1024;\" loading=\"lazy\"><\/span><\/div><\/div><\/div><div class=\"tcb-flex-col c-66\"><div class=\"tcb-col\"><div class=\"thrv_wrapper thrv_text_element\"><h3 class=\"\" id=\"t-1738933826866\"><span style=\"font-weight: normal;\">met een persoonlijke en emotionele connectie<\/span><\/h3><\/div><div class=\"thrv_wrapper thrv_text_element\">\t<p>Wil je klanten aantrekken? Dan moet je eerst hun aandacht grijpen. <span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194e0c001b6\">Niet met droge kennis, niet met een verkoopgerichte post, maar met \u00e9chte verbinding.<\/span><\/p><p>Mensen onthouden je niet omdat je tips geeft. Ze onthouden je omdat je iets in hen losmaakt.<\/p><\/div><div class=\"thrv_wrapper thrv-styled_list\" data-icon-code=\"icon-circle-solid\" data-css=\"tve-u-194e121f029\" style=\"\"><ul class=\"tcb-styled-list\"><li class=\"thrv-styled-list-item\" style=\"\"><div class=\"tcb-styled-list-icon\"><div class=\"thrv_wrapper thrv_icon tve_no_drag tcb-no-delete tcb-no-clone tcb-no-save tcb-icon-inherit-style tcb-local-vars-root tcb-icon-display\" data-css=\"tve-u-194e121f02c\" style=\"\"><svg class=\"tcb-icon\" viewBox=\"0 0 512 512\" data-id=\"icon-circle-solid\" data-name=\"\" style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"><\/path><\/svg><\/div><\/div><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-194e121f02e\" style=\"color: var(--tcb-color-13) !important; --tcb-applied-color: var$(--tcb-color-13) !important;\"><strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194e121f030\"> <\/span><span data-css=\"tve-u-194e121f030\" style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\"><strong class=\"\"><span class=\"fr-marker\" data-id=\"0\" data-type=\"true\" style=\"display: inline-block; line-height: 0;\"><\/span>Emotionele connectie zorgt dat mensen blijven lezen.<\/strong> <span class=\"fr-marker\" data-id=\"0\" data-type=\"false\" style=\"display: inline-block; line-height: 0;\"><\/span><\/span><\/strong><span style=\"--tcb-applied-color: rgb(0, 0, 0) !important; color: rgb(0, 0, 0) !important;\" data-css=\"tve-u-194e121f032\">Een persoonlijke, herkenbare post trekt sneller aandacht dan een commerci\u00eble boodschap.<\/span><\/span><\/li><li class=\"thrv-styled-list-item\" style=\"\"><div class=\"tcb-styled-list-icon\"><div class=\"thrv_wrapper thrv_icon tve_no_drag tcb-no-delete tcb-no-clone tcb-no-save tcb-icon-inherit-style tcb-local-vars-root tcb-icon-display\" data-css=\"tve-u-194e121f034\" style=\"\"><svg class=\"tcb-icon\" viewBox=\"0 0 512 512\" data-id=\"icon-circle-solid\" data-name=\"\" style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"><\/path><\/svg><\/div><\/div><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-194e121f036\" style=\"color: var(--tcb-color-13) !important; --tcb-applied-color: var$(--tcb-color-13) !important;\"><strong><span data-css=\"tve-u-194e121f038\" style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important;\"><strong class=\"\"><span style=\"color: var(--tcb-skin-color-0) !important;\"><span class=\"fr-marker\" data-id=\"0\" data-type=\"true\" style=\"display: inline-block; line-height: 0;\"><\/span>Mensen scrollen direct voorbij alles wat naar verkoop ruikt.<\/span><\/strong><span style=\"color: var(--tcb-skin-color-0) !important;\">&nbsp;<span class=\"fr-marker\" data-id=\"0\" data-type=\"false\" style=\"display: inline-block; line-height: 0;\"><\/span><\/span><\/span><\/strong><span data-css=\"tve-u-194e121f03a\" style=\"--tcb-applied-color: rgb(0, 0, 0) !important; color: rgb(0, 0, 0) !important;\">Als je meteen een oplossing aanbiedt, haakt 90% van je volgers af.<\/span><\/span><\/li><li class=\"thrv-styled-list-item\" style=\"\"><div class=\"tcb-styled-list-icon\"><div class=\"thrv_wrapper thrv_icon tve_no_drag tcb-no-delete tcb-no-clone tcb-no-save tcb-icon-inherit-style tcb-local-vars-root tcb-icon-display\" data-css=\"tve-u-194e121f03c\" style=\"\"><svg class=\"tcb-icon\" viewBox=\"0 0 512 512\" data-id=\"icon-circle-solid\" data-name=\"\" style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"><\/path><\/svg><\/div><\/div><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-194e121f03e\" style=\"color: var(--tcb-color-13) !important; --tcb-applied-color: var$(--tcb-color-13) !important;\"><strong><strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">Een goede post raakt eerst het gevoel, daarna de logica.<\/span><\/strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\">&nbsp;<\/span><\/strong><span style=\"--tcb-applied-color: rgb(0, 0, 0) !important; color: rgb(0, 0, 0) !important;\" data-css=\"tve-u-194e121f040\">Mensen kopen pas als ze zich echt begrepen voelen.<\/span><\/span><\/li><\/ul><\/div><div class=\"thrv_wrapper thrv_text_element\">\t<p style=\"color: var(--tcb-color-14) !important; --tcb-applied-color: var$(--tcb-color-14) !important;\" data-css=\"tve-u-194e0c0c982\"><strong>Wil je precies weten hoe je dit toepast in je marketing en hoe je met emotionele connectie volgers verandert in klanten?<\/strong><\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><div class=\"thrv_wrapper thrv-page-section tve-height-update tcb-window-width\" style=\"\" data-css=\"tve-u-194e04ccf3c\">\n\t<div class=\"tve-page-section-out\" style=\"\" data-css=\"tve-u-194e053ef65\"><\/div>\n\t<div class=\"tve-page-section-in tve_empty_dropzone\" data-css=\"tve-u-194e0b26eff\" style=\"\"><div class=\"thrv_wrapper thrv-columns\" style=\"--tcb-col-el-width: 1100;\" data-css=\"tve-u-194e0954a9f\"><div class=\"tcb-flex-row v-2 tcb--cols--2\"><div class=\"tcb-flex-col c-66\"><div class=\"tcb-col\"><div class=\"thrv_wrapper thrv_text_element\"><h3 class=\"\" style=\"\" id=\"t-1738936532818\">met Neuromarketing technieken<\/h3><p>Als coach, trainer of therapeut wil je klanten aantrekken, maar dat lukt alleen als je begrijpt <span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194f647aa66\">hoe het brein werkt.<\/span><span style=\"--tcb-applied-color: var$(--tcb-color-13) !important; color: var(--tcb-color-13) !important;\" data-css=\"tve-u-194f647aa67\">&nbsp;<\/span>Mensen nemen geen beslissingen puur op basis van logica. <span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194f647aa68\">Hun brein beslist binnen een halve seconde of ze jouw post lezen of doorscrollen.<\/span><\/p><p>Het brein bestaat uit drie lagen, en wil je dat iemand \u00e9cht stopt bij jouw post, blijft lezen \u00e9n actie onderneemt? <span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194f647aa69\">Dan moet je ze allemaal raken.<\/span><\/p><\/div><div class=\"thrv_wrapper thrv-styled_list\" data-icon-code=\"icon-circle-solid\" data-css=\"tve-u-194e06fead5\" style=\"\"><ul class=\"tcb-styled-list\"><li class=\"thrv-styled-list-item\" style=\"\" data-css=\"tve-u-194e0b4f940\"><div class=\"tcb-styled-list-icon\"><div class=\"thrv_wrapper thrv_icon tve_no_drag tcb-no-delete tcb-no-clone tcb-no-save tcb-icon-inherit-style tcb-local-vars-root tcb-icon-display\" data-css=\"tve-u-194e06fead7\" style=\"\"><svg class=\"tcb-icon tcb-local-vars-root\" viewBox=\"0 0 512 512\" data-id=\"icon-circle-solid\" data-name=\"\" style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"><\/path><\/svg><\/div><\/div><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-194e06fead9\"><strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">Het reptielenbrein<\/span><\/strong> bepaalt <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">binnen een fractie van een seconde<\/span><\/strong> of iets interessant is of niet. Daarom moet je titel en beeld opvallen.<\/span><\/li><li class=\"thrv-styled-list-item\" style=\"\" data-css=\"tve-u-194e0b4f940\"><div class=\"tcb-styled-list-icon\"><div class=\"thrv_wrapper thrv_icon tve_no_drag tcb-no-delete tcb-no-clone tcb-no-save tcb-icon-inherit-style tcb-local-vars-root tcb-icon-display\" data-css=\"tve-u-194e06feada\" style=\"\"><svg class=\"tcb-icon tcb-local-vars-root\" viewBox=\"0 0 512 512\" data-id=\"icon-circle-solid\" data-name=\"\" style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"><\/path><\/svg><\/div><\/div><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-194e06feadc\"><strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194f647ee01\">Het zoogdierenbrein<\/span><\/strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194f647ee03\">&nbsp;<\/span>verwerkt <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194f647ee04\">emotie en herkenning<\/span>.<\/strong> Als je post te commercieel of te pushy aanvoelt, haakt dit brein direct af.<\/span><\/li><li class=\"thrv-styled-list-item\" style=\"\" data-css=\"tve-u-194e0b4f940\"><div class=\"tcb-styled-list-icon\"><div class=\"thrv_wrapper thrv_icon tve_no_drag tcb-no-delete tcb-no-clone tcb-no-save tcb-icon-inherit-style tcb-local-vars-root tcb-icon-display\" data-css=\"tve-u-194e06feadd\" style=\"\"><svg class=\"tcb-icon tcb-local-vars-root\" viewBox=\"0 0 512 512\" data-id=\"icon-circle-solid\" data-name=\"\" style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"><\/path><\/svg><\/div><\/div><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-194e06feadf\"><strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194e0b405cc\">Het mensenbrein<\/span><\/strong> zorgt voor <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-194e0b405ce\">logische besluitvorming<\/span>.<\/strong> Pas als de eerste twee breinen getriggerd zijn, neemt iemand rationeel een beslissing.<\/span><\/li><\/ul><\/div><div class=\"thrv_wrapper thrv_text_element\">\t<p style=\"\" data-css=\"tve-u-194e0b457a9\"><strong>Wil je precies weten hoe je elk deel van het brein kunt activeren en hoe je neuromarketing toepast in je posts?<\/strong><\/p><\/div><\/div><\/div><div class=\"tcb-flex-col c-33\" data-css=\"tve-u-194e09ba7b2\" style=\"\"><div class=\"tcb-col\"><div class=\"thrv_wrapper tve_image_caption\" data-css=\"tve-u-194e0781d30\" style=\"\"><span class=\"tve_image_frame\"><img decoding=\"async\" class=\"tve_image wp-image-18502\" alt=\"\" data-id=\"18502\" width=\"380\" data-init-width=\"1024\" height=\"380\" data-init-height=\"1024\" title=\"skillzonline-neuromarketing2 (1)\" src=\"https:\/\/skillz-online.com\/wp-content\/uploads\/2025\/02\/skillzonline-neuromarketing2-1.png\" data-width=\"380\" data-height=\"380\" style=\"aspect-ratio: auto 1024 \/ 1024;\" loading=\"lazy\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><div class=\"thrv_wrapper thrv-page-section tve-height-update tcb-window-width\" style=\"\" data-css=\"tve-u-194e0a2d14d\">\n\t<div class=\"tve-page-section-out\" style=\"\" data-css=\"tve-u-194f6489f03\"><\/div>\n\t<div class=\"tve-page-section-in tve_empty_dropzone\" data-css=\"tve-u-194e0a2bb63\" style=\"\"><div class=\"thrv_wrapper thrv-columns\" style=\"--tcb-col-el-width: 1100;\"><div class=\"tcb-flex-row v-2 tcb--cols--2\" style=\"\" data-css=\"tve-u-194e12238dc\"><div class=\"tcb-flex-col c-33\" data-css=\"tve-u-194e0af43f3\" style=\"\"><div class=\"tcb-col\"><div class=\"thrv_wrapper tve_image_caption\" data-css=\"tve-u-194e0781d30\" style=\"\"><span class=\"tve_image_frame\"><img decoding=\"async\" class=\"tve_image wp-image-18503\" alt=\"\" data-id=\"18503\" width=\"380\" data-init-width=\"1024\" height=\"380\" data-init-height=\"1024\" title=\"skillzonline-cognitievedissonantie2 (1)\" src=\"https:\/\/skillz-online.com\/wp-content\/uploads\/2025\/02\/skillzonline-cognitievedissonantie2-1.png\" data-width=\"380\" data-height=\"380\" style=\"aspect-ratio: auto 1024 \/ 1024;\" loading=\"lazy\"><\/span><\/div><\/div><\/div><div class=\"tcb-flex-col c-66\" data-css=\"tve-u-194e0a575fe\" style=\"\"><div class=\"tcb-col\" style=\"\" data-css=\"tve-u-194e0a5fc28\"><div class=\"thrv_wrapper thrv_text_element\"><h3 class=\"\" id=\"t-1738929239224\" style=\"\"><span style=\"font-weight: normal;\" data-css=\"tve-u-194e0a57537\">met cognitieve dissonantie<\/span><\/h3><p>Cognitieve dissonantie is een krachtig psychologisch fenomeen dat je kunt inzetten om je volgers aan het denken te zetten en hen te motiveren tot actie. Door bewust een gevoel van ongemak of conflict op te roepen tussen hun huidige overtuigingen en nieuwe informatie, stimuleer je hen om hun perspectief te herzien.<\/p><p style=\"color: var(--tcb-color-14) !important; --tcb-applied-color: var$(--tcb-color-14) !important;\" data-css=\"tve-u-194e1225b67\"><strong>Hoe pas je dit toe in je posts?<\/strong><\/p><\/div><div class=\"thrv_wrapper thrv-styled_list\" data-icon-code=\"icon-circle-solid\" data-css=\"tve-u-194e07e5dd5\" style=\"\"><ul class=\"tcb-styled-list\"><li class=\"thrv-styled-list-item\" style=\"\"><div class=\"tcb-styled-list-icon\"><div class=\"thrv_wrapper thrv_icon tve_no_drag tcb-no-delete tcb-no-clone tcb-no-save tcb-icon-inherit-style tcb-local-vars-root tcb-icon-display\" data-css=\"tve-u-194e07e5dd7\" style=\"\"><svg class=\"tcb-icon\" viewBox=\"0 0 512 512\" data-id=\"icon-circle-solid\" data-name=\"\" style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"><\/path><\/svg><\/div><\/div><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-194e07e5dd9\" style=\"color: var(--tcb-color-13) !important; --tcb-applied-color: var$(--tcb-color-13) !important;\"><strong><span data-css=\"tve-u-194e0c041f8\" style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important;\"><strong class=\"\"><span style=\"color: var(--tcb-skin-color-0) !important;\">Prikkelende stellingen:<\/span><\/strong><span style=\"color: var(--tcb-skin-color-0) !important;\">&nbsp;<\/span><\/span><\/strong><span style=\"--tcb-applied-color: rgb(0, 0, 0) !important; color: rgb(0, 0, 0) !important;\" data-css=\"tve-u-194e1228c70\">Begin met een uitspraak die ingaat tegen gangbare opvattingen binnen je doelgroep.<\/span><\/span><\/li><li class=\"thrv-styled-list-item\" style=\"\"><div class=\"tcb-styled-list-icon\"><div class=\"thrv_wrapper thrv_icon tve_no_drag tcb-no-delete tcb-no-clone tcb-no-save tcb-icon-inherit-style tcb-local-vars-root tcb-icon-display\" data-css=\"tve-u-194e07e5ddb\" style=\"\"><svg class=\"tcb-icon\" viewBox=\"0 0 512 512\" data-id=\"icon-circle-solid\" data-name=\"\" style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"><\/path><\/svg><\/div><\/div><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-194e07e5ddc\" style=\"color: var(--tcb-color-13) !important; --tcb-applied-color: var$(--tcb-color-13) !important;\"><strong><span data-css=\"tve-u-194e0c06f19\" style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important;\"><strong class=\"\"><strong class=\"\"><span style=\"color: var(--tcb-skin-color-0) !important;\" data-css=\"tve-u-19bf891bc83\">Confronterende vragen:<\/span><\/strong><\/strong><strong class=\"\"><span style=\"color: var(--tcb-skin-color-0) !important;\" data-css=\"tve-u-19bf891bc84\">&nbsp;<\/span><\/strong><\/span><\/strong><span style=\"--tcb-applied-color: rgb(0, 0, 0) !important; color: rgb(0, 0, 0) !important;\" data-css=\"tve-u-194e122b338\">Stel vragen die je volgers uitdagen om hun huidige denkwijze te evalueren.<\/span><\/span><\/li><li class=\"thrv-styled-list-item\" style=\"\"><div class=\"tcb-styled-list-icon\"><div class=\"thrv_wrapper thrv_icon tve_no_drag tcb-no-delete tcb-no-clone tcb-no-save tcb-icon-inherit-style tcb-local-vars-root tcb-icon-display\" data-css=\"tve-u-194e07e5de2\" style=\"\"><svg class=\"tcb-icon\" viewBox=\"0 0 512 512\" data-id=\"icon-circle-solid\" data-name=\"\" style=\"\"><!--! Font Awesome Free 6.7.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free (Icons: CC BY 4.0, Fonts: SIL OFL 1.1, Code: MIT License) Copyright 2024 Fonticons, Inc. --><path d=\"M256 512A256 256 0 1 0 256 0a256 256 0 1 0 0 512z\"><\/path><\/svg><\/div><\/div><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-194e07e5de3\" style=\"color: var(--tcb-color-13) !important; --tcb-applied-color: var$(--tcb-color-13) !important;\"><strong><strong><strong><span style=\"--tcb-applied-color: var$(--tcb-skin-color-0) !important; color: var(--tcb-skin-color-0) !important;\" data-css=\"tve-u-194f6490384\">Onverwachte inzichten:<\/span><\/strong> <\/strong><\/strong><span style=\"--tcb-applied-color: rgb(0, 0, 0) !important; color: rgb(0, 0, 0) !important;\" data-css=\"tve-u-194e122d8b6\">Deel informatie die haaks staat op wat men doorgaans gelooft of verwacht.<\/span><\/span><\/li><\/ul><\/div><div class=\"thrv_wrapper thrv_text_element\">\t<p>Door deze technieken toe te passen, cre\u00eber je content die niet alleen de aandacht trekt, maar ook blijft hangen en aanzet tot interactie.<\/p><p style=\"\" data-css=\"tve-u-194e1232c76\"><strong>Wil je meer leren over het effectief inzetten van cognitieve dissonantie in je marketingstrategie\u00ebn?<\/strong><\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><div class=\"thrv_wrapper thrv-page-section tve-height-update tcb-window-width\" style=\"\" data-css=\"tve-u-194e04ccf3c\">\n\t<div class=\"tve-page-section-out\" style=\"\" data-css=\"tve-u-194f649582c\"><\/div>\n\t<div class=\"tve-page-section-in tve_empty_dropzone\" data-css=\"tve-u-194f649459b\" style=\"\"><div class=\"thrv_wrapper thrv-columns\" style=\"--tcb-col-el-width: 1100;\" data-css=\"tve-u-194e0954a9f\"><div class=\"tcb-flex-row v-2 tcb--cols--2 tcb-resized tcb-row-reversed-mobile\" data-css=\"tve-u-194e1397dbf\"><div class=\"tcb-flex-col c-66\" data-css=\"tve-u-194e138c43f\" style=\"\"><div class=\"tcb-col\"><div class=\"thrv_wrapper thrv_text_element\"><h2 id=\"t-1738936532819\" class=\"\"><span style=\"font-weight: normal;\">Conclusie<\/span><\/h2><p>De PVR-methode heeft jarenlang gewerkt, maar de markt is veranderd. Coaches, trainers en therapeuten die blijven vasthouden aan pijn-verlangen-resultaat, blijven onbewust in hun eigen bubbel zitten. Klanten denken niet in oplossingen; ze willen zich eerst begrepen voelen. Zonder emotionele connectie blijft je boodschap hangen in theorie, zonder dat iemand echt in beweging komt.<\/p><p>Wil je w\u00e9l impact maken? Dan moet je durven schrijven met gevoel, mensen raken in hun hoofd \u00e9n hart, en begrijpen hoe hun brein beslissingen maakt. Alleen dan verander je volgers in klanten.<\/p><\/div><\/div><\/div><div class=\"tcb-flex-col c-33\" data-css=\"tve-u-194e138ca1b\" style=\"\"><div class=\"tcb-col\"><div class=\"thrv_wrapper tve_image_caption\" data-css=\"tve-u-194e0781d30\" style=\"\"><span class=\"tve_image_frame\"><img decoding=\"async\" class=\"tve_image tcb-moved-image wp-image-14426\" alt=\"\" data-id=\"14426\" width=\"261\" data-init-width=\"600\" height=\"261\" data-init-height=\"600\" title=\"skillzonline-profiel-roel-2023-600x600-v2\" src=\"https:\/\/skillz-online.com\/wp-content\/uploads\/2023\/10\/skillzonline-profiel-roel-2023-600x600-v2.png\" data-width=\"261\" data-height=\"261\" style=\"aspect-ratio: auto 600 \/ 600;\" data-css=\"tve-u-194e138d4d9\" loading=\"lazy\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","tve_custom_css":"@media (min-width: 300px){[data-css=\"tve-u-194e0438dee\"] { min-width: auto; max-width: 1200px; }:not(#tve) [data-css=\"tve-u-173a4cf6569\"].tve-state-expanded p, li, blockquote, address, .tcb-plain-text, label, h1, h2, h3, h4, h5, h6 { color: var(--tve-color,hsla(calc(var(--tcb-main-master-h,185) + 2 ),calc(var(--tcb-main-master-s,59%) - 48% ),calc(var(--tcb-main-master-l,42%) - 15% ),1)); 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--tve-applied-background-image: linear-gradient(rgb(255,255,255),rgb(255,255,255)) !important; background-size: auto !important; background-position: 50% 50% !important; background-attachment: scroll !important; background-repeat: no-repeat !important; }[data-css=\"tve-u-194e0440541\"] { box-shadow: none; --tve-applied-box-shadow: none; }:not(#tve) [data-css=\"tve-u-194e0440541\"] { background-image: none !important; --tve-applied-background-image: none !important; }[data-css=\"tve-u-194e044053c\"] { box-shadow: rgba(0, 0, 0, 0.07) 0px 0px 8px 1px; --tve-applied-box-shadow: 0px 0px 8px 1px rgba(0,0,0,0.07); }[data-css=\"tve-u-194e044053b\"] > .tve-content-box-background { overflow: hidden; border-radius: 10px !important; border: 1px solid rgb(234, 234, 234) !important; --tve-applied-border: 1px solid rgb(234,234,234) !important; }:not(#tve) .tve-toc-title[data-css=\"tve-u-194e044053b\"] > .tve-content-box-background { background-image: linear-gradient(rgb(255, 255, 255), rgb(255, 255, 255)) !important; 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background-attachment: scroll !important; background-repeat: no-repeat !important; --tve-applied-background-image: linear-gradient(var$(--tcb-local-color-4da94),var$(--tcb-local-color-4da94)) !important; padding: 8px !important; margin-right: 8px !important; }:not(#tve) [data-css=\"tve-u-173a541e134\"] .tve-toc-disabled { font-size: var(--tve-font-size,16px); }[data-css=\"tve-u-173a541e134\"] { --tve-font-size: 16px; padding: 0px !important; }:not(#tve) [data-css=\"tve-u-194e044053f\"] { color: rgb(72, 72, 72) !important; --tcb-applied-color: rgb(72,72,72) !important; --tve-applied-color: rgb(72,72,72) !important; font-size: 22px !important; }[data-css=\"tve-u-194e044053f\"] { line-height: 1.5em !important; }:not(#tve) [data-css=\"tve-u-194e0440543\"] > :first-child { color: var(--tcb-color-14); --tve-applied-color: var$(--tcb-color-14); }[data-css=\"tve-u-173a54252fb\"] { padding: 0px !important; }:not(#tve) [data-css=\"tve-u-194e0440545\"] > :first-child { color: var(--tcb-skin-color-0); --tve-applied-color: var$(--tcb-skin-color-0); }[data-css=\"tve-u-194e04683b5\"] { font-weight: normal !important; }[data-css=\"tve-u-194e04683b6\"] { font-weight: normal !important; }[data-css=\"tve-u-194e0475a83\"] { --tcb-applied-color: var$(--tcb-color-13) !important; color: var(--tcb-color-13) !important; }:not(#tve) [data-css=\"tve-u-194e0479f54\"] { color: var(--tcb-color-13) !important; --tcb-applied-color: var$(--tcb-color-13) !important; --tve-applied-color: var$(--tcb-color-13) !important; }:not(#tve) [data-css=\"tve-u-194e047bb40\"] { color: var(--tcb-color-13) !important; --tcb-applied-color: var$(--tcb-color-13) !important; --tve-applied-color: var$(--tcb-color-13) !important; }:not(#tve) [data-css=\"tve-u-194e048f0f0\"] { color: rgb(0, 0, 0) !important; --tcb-applied-color: rgb(0,0,0) !important; --tve-applied-color: rgb(0,0,0) !important; }[data-css=\"tve-u-194e049dd1c\"] { margin-top: 0px !important; }[data-css=\"tve-u-194e04a1323\"] { --tcb-local-color-icon: var(--tcb-skin-color-0); --tcb-local-color-var: var$(--tcb-skin-color-0); --tve-icon-size: 16px; --tve-border-width: 2px; border: 2px solid var(--tcb-color-14); --tve-applied-border: 2px solid var$(--tcb-color-14); --tve-border-radius: 300px; border-radius: 300px; overflow: hidden; background-color: rgba(255, 255, 255, 0) !important; --background-color: rgba(255, 255, 255, 0) !important; --tve-applied-background-color: rgba(255, 255, 255, 0) !important; margin-right: 15px !important; }:not(#tve) [data-css=\"tve-u-194e04a1323\"] > :first-child { color: var(--tcb-skin-color-0); --tve-applied-color: var$(--tcb-skin-color-0); }:not(#tve) [data-css=\"tve-u-194e049dd1c\"] li { margin-bottom: 15px !important; }[data-css=\"tve-u-194e04ac457\"] { --tcb-applied-color: var$(--tcb-color-13) !important; color: var(--tcb-color-13) !important; }[data-css=\"tve-u-194e04aff88\"] { --tcb-applied-color: var$(--tcb-color-13) !important; color: var(--tcb-color-13) !important; }[data-css=\"tve-u-194e04b0a6a\"] { --tcb-local-color-icon: var(--tcb-skin-color-0); --tcb-local-color-var: var$(--tcb-skin-color-0); --tve-icon-size: 16px; --tve-border-width: 2px; border: 2px solid var(--tcb-color-14); --tve-applied-border: 2px solid var$(--tcb-color-14); --tve-border-radius: 300px; border-radius: 300px; overflow: hidden; background-color: rgba(255, 255, 255, 0) !important; --background-color: rgba(255, 255, 255, 0) !important; --tve-applied-background-color: rgba(255, 255, 255, 0) !important; margin-right: 15px !important; }:not(#tve) [data-css=\"tve-u-194e04b0a6a\"] > :first-child { color: var(--tcb-skin-color-0); --tve-applied-color: var$(--tcb-skin-color-0); }[data-css=\"tve-u-194e04b504a\"] { --tcb-applied-color: var$(--tcb-color-13) !important; color: var(--tcb-color-13) !important; }[data-css=\"tve-u-194e04c8a94\"] { min-width: auto; max-width: 1200px; }[data-css=\"tve-u-194e04cb2cc\"] { background-color: var(--tcb-color-14) !important; --background-color: var(--tcb-color-14) !important; --tve-applied-background-color: var$(--tcb-color-14) !important; background-image: linear-gradient(rgba(255, 255, 255, 0.9), rgba(255, 255, 255, 0.9)) !important; background-size: auto !important; background-position: 50% 50% !important; background-attachment: scroll !important; background-repeat: no-repeat !important; --background-image: linear-gradient(rgba(255,255,255,0.9),rgba(255,255,255,0.9)) !important; --background-size: auto auto !important; --background-position: 50% 50% !important; --background-attachment: scroll !important; --background-repeat: no-repeat !important; --tve-applied-background-image: linear-gradient(rgba(255,255,255,0.9),rgba(255,255,255,0.9)) !important; }[data-css=\"tve-u-194e04ccf3c\"] { padding: 35px !important; }[data-css=\"tve-u-194e050eda9\"] { width: 1024px; --tve-border-width: 5px; border: 5px solid rgb(255, 255, 255); --tve-applied-border: 5px solid rgb(255,255,255); --tve-border-radius: 600px; border-radius: 600px; overflow: hidden; box-shadow: rgba(39, 39, 39, 0.4) 0px 0px 19px -4px; --tve-applied-box-shadow: 0px 0px 19px -4px rgba(39,39,39,0.4); margin-top: 0px !important; }[data-css=\"tve-u-194e0516b23\"] > .tcb-flex-col { padding-left: 35px; }[data-css=\"tve-u-194e0516b23\"] { margin-left: -35px !important; }[data-css=\"tve-u-194e053dc44\"] { min-width: auto; max-width: 1200px; }[data-css=\"tve-u-194e053ef65\"] { background-color: rgb(247, 247, 247) !important; --background-color: rgb(247,247,247) !important; --tve-applied-background-color: rgb(247,247,247) !important; background-image: none !important; --background-image: none !important; --tve-applied-background-image: none !important; }[data-css=\"tve-u-194e054cd32\"] { background-color: var(--tcb-color-13) !important; --background-color: var(--tcb-color-13) !important; --tve-applied-background-color: var$(--tcb-color-13) !important; background-image: none !important; --background-image: none !important; --tve-applied-background-image: none !important; }[data-css=\"tve-u-194e0577e1e\"] > .tcb-flex-col { padding-left: 35px; }[data-css=\"tve-u-194e0577e1e\"] { margin-left: -35px !important; }[data-css=\"tve-u-194e0578f17\"] { min-width: auto; max-width: 1200px; }[data-css=\"tve-u-194e05af9fe\"] { padding: 0px !important; }[data-css=\"tve-u-194e05afa0a\"] { padding: 0px !important; border-bottom: none !important; margin-bottom: 20px !important; }[data-css=\"tve-u-194e05afa12\"] { padding: 0px !important; border-bottom: none !important; margin-bottom: 20px !important; }[data-css=\"tve-u-194e05afa13\"] { padding: 0px !important; border-bottom: none !important; margin-bottom: 20px !important; }[data-css=\"tve-u-194e05afa1e\"] { padding: 0px !important; }[data-css=\"tve-u-194e05afa24\"] { padding: 0px !important; }:not(#tve) [data-css=\"tve-u-194e05db1d4\"] { color: var(--tcb-color-13) !important; --tcb-applied-color: var$(--tcb-color-13) !important; --tve-applied-color: var$(--tcb-color-13) !important; }[data-css=\"tve-u-194e05db1d8\"] { --tcb-applied-color: var$(--tcb-color-13) !important; color: var(--tcb-color-13) !important; }:not(#tve) [data-css=\"tve-u-194e05fbc78\"] { color: rgb(0, 0, 0) !important; --tcb-applied-color: rgb(0,0,0) !important; --tve-applied-color: rgb(0,0,0) !important; }[data-css=\"tve-u-194e05fbe60\"] { min-width: auto; max-width: 1200px; }[data-css=\"tve-u-194e060b48d\"] { margin-top: 0px !important; margin-right: 15px !important; }[data-css=\"tve-u-194e060d51d\"] { --tcb-local-color-icon: var(--tcb-skin-color-0); --tcb-local-color-var: var$(--tcb-skin-color-0); --tve-icon-size: 16px; --tve-border-width: 2px; border: 2px solid var(--tcb-color-14); --tve-applied-border: 2px solid var$(--tcb-color-14); --tve-border-radius: 300px; border-radius: 300px; overflow: hidden; background-color: rgb(255, 255, 255) !important; --background-color: rgb(255,255,255) !important; --tve-applied-background-color: rgb(255,255,255) !important; margin-right: 10px !important; }:not(#tve) [data-css=\"tve-u-194e060d51d\"] > :first-child { color: var(--tcb-skin-color-0); --tve-applied-color: var$(--tcb-skin-color-0); }:not(#tve) [data-css=\"tve-u-194e060b48d\"] li { margin-bottom: 10px !important; }[data-css=\"tve-u-194e0623275\"] { --tcb-applied-color: var$(--tcb-color-13) !important; color: var(--tcb-color-13) !important; }[data-css=\"tve-u-194e0623276\"] { --tcb-applied-color: var$(--tcb-color-13) !important; color: var(--tcb-color-13) !important; }[data-css=\"tve-u-194e0623277\"] { --tcb-applied-color: var$(--tcb-color-13) !important; color: var(--tcb-color-13) !important; }[data-css=\"tve-u-194e0623278\"] { --tcb-applied-color: var$(--tcb-color-13) !important; color: var(--tcb-color-13) !important; }[data-css=\"tve-u-194e0644c3f\"] { --tcb-applied-color: var$(--tcb-color-13) !important; color: var(--tcb-color-13) !important; }[data-css=\"tve-u-194e065642f\"] { margin-top: 0px !important; margin-right: 15px !important; }:not(#tve) [data-css=\"tve-u-194e065642f\"] li { margin-bottom: 10px !important; }[data-css=\"tve-u-194e0656431\"] { --tcb-local-color-icon: var(--tcb-skin-color-0); --tcb-local-color-var: var$(--tcb-skin-color-0); --tve-icon-size: 16px; --tve-border-width: 2px; border: 2px solid var(--tcb-color-14); --tve-applied-border: 2px solid var$(--tcb-color-14); --tve-border-radius: 300px; border-radius: 300px; overflow: hidden; background-color: rgb(255, 255, 255) !important; --background-color: rgb(255,255,255) !important; --tve-applied-background-color: rgb(255,255,255) !important; margin-right: 10px !important; }:not(#tve) [data-css=\"tve-u-194e0656431\"] > :first-child { color: var(--tcb-skin-color-0); --tve-applied-color: var$(--tcb-skin-color-0); }[data-css=\"tve-u-194e0656435\"] { --tcb-local-color-icon: var(--tcb-skin-color-0); --tcb-local-color-var: var$(--tcb-skin-color-0); --tve-icon-size: 16px; --tve-border-width: 2px; border: 2px solid var(--tcb-color-14); --tve-applied-border: 2px solid var$(--tcb-color-14); --tve-border-radius: 300px; border-radius: 300px; overflow: hidden; background-color: rgb(255, 255, 255) !important; --background-color: rgb(255,255,255) !important; --tve-applied-background-color: rgb(255,255,255) !important; margin-right: 10px !important; }:not(#tve) [data-css=\"tve-u-194e0656435\"] > :first-child { color: var(--tcb-skin-color-0); --tve-applied-color: var$(--tcb-skin-color-0); }[data-css=\"tve-u-194e0656438\"] { --tcb-local-color-icon: var(--tcb-skin-color-0); --tcb-local-color-var: var$(--tcb-skin-color-0); --tve-icon-size: 16px; --tve-border-width: 2px; border: 2px solid var(--tcb-color-14); --tve-applied-border: 2px solid var$(--tcb-color-14); --tve-border-radius: 300px; border-radius: 300px; overflow: hidden; background-color: rgb(255, 255, 255) !important; --background-color: rgb(255,255,255) !important; --tve-applied-background-color: rgb(255,255,255) !important; margin-right: 10px !important; }:not(#tve) [data-css=\"tve-u-194e0656438\"] > :first-child { color: var(--tcb-skin-color-0); --tve-applied-color: var$(--tcb-skin-color-0); }[data-css=\"tve-u-194e065643b\"] { --tcb-local-color-icon: var(--tcb-skin-color-0); --tcb-local-color-var: var$(--tcb-skin-color-0); --tve-icon-size: 16px; --tve-border-width: 2px; border: 2px solid var(--tcb-color-14); --tve-applied-border: 2px solid var$(--tcb-color-14); --tve-border-radius: 300px; border-radius: 300px; overflow: hidden; background-color: rgb(255, 255, 255) !important; --background-color: rgb(255,255,255) !important; --tve-applied-background-color: rgb(255,255,255) !important; margin-right: 10px !important; }:not(#tve) [data-css=\"tve-u-194e065643b\"] > :first-child { color: var(--tcb-skin-color-0); --tve-applied-color: var$(--tcb-skin-color-0); }[data-css=\"tve-u-194e069ba52\"] { --tcb-applied-color: var$(--tcb-color-13) !important; color: var(--tcb-color-13) !important; }[data-css=\"tve-u-194e069ba54\"] { --tcb-applied-color: var$(--tcb-color-13) !important; color: var(--tcb-color-13) !important; }[data-css=\"tve-u-194e069ba55\"] { --tcb-applied-color: var$(--tcb-color-13) !important; color: var(--tcb-color-13) !important; }[data-css=\"tve-u-194e06fe697\"] { --tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important; }[data-css=\"tve-u-194e06fe698\"] { --tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important; }[data-css=\"tve-u-194e06fe69a\"] { --tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important; }[data-css=\"tve-u-194e06fead5\"] { margin-top: 0px !important; margin-right: 15px !important; }:not(#tve) [data-css=\"tve-u-194e06fead5\"] li { margin-bottom: 10px !important; }[data-css=\"tve-u-194e06fead7\"] { --tcb-local-color-icon: var(--tcb-skin-color-0); --tcb-local-color-var: var$(--tcb-skin-color-0); --tve-icon-size: 16px; --tve-border-width: 2px; border: 2px solid var(--tcb-color-14); --tve-applied-border: 2px solid var$(--tcb-color-14); --tve-border-radius: 300px; border-radius: 300px; overflow: hidden; background-color: rgba(255, 255, 255, 0) !important; --background-color: rgba(255, 255, 255, 0) !important; --tve-applied-background-color: rgba(255, 255, 255, 0) !important; margin-right: 10px !important; }:not(#tve) [data-css=\"tve-u-194e06fead7\"] > :first-child { color: var(--tcb-skin-color-0); --tve-applied-color: var$(--tcb-skin-color-0); }[data-css=\"tve-u-194e06feada\"] { --tcb-local-color-icon: var(--tcb-skin-color-0); --tcb-local-color-var: var$(--tcb-skin-color-0); --tve-icon-size: 16px; --tve-border-width: 2px; border: 2px solid var(--tcb-color-14); --tve-applied-border: 2px solid var$(--tcb-color-14); --tve-border-radius: 300px; border-radius: 300px; overflow: hidden; background-color: rgba(255, 255, 255, 0) !important; --background-color: rgba(255, 255, 255, 0) !important; --tve-applied-background-color: rgba(255, 255, 255, 0) !important; margin-right: 10px !important; }:not(#tve) [data-css=\"tve-u-194e06feada\"] > :first-child { color: var(--tcb-skin-color-0); --tve-applied-color: var$(--tcb-skin-color-0); }[data-css=\"tve-u-194e06feadd\"] { --tcb-local-color-icon: var(--tcb-skin-color-0); --tcb-local-color-var: var$(--tcb-skin-color-0); --tve-icon-size: 16px; --tve-border-width: 2px; border: 2px solid var(--tcb-color-14); --tve-applied-border: 2px solid var$(--tcb-color-14); --tve-border-radius: 300px; border-radius: 300px; overflow: hidden; background-color: rgba(255, 255, 255, 0) !important; --background-color: rgba(255, 255, 255, 0) !important; --tve-applied-background-color: rgba(255, 255, 255, 0) !important; margin-right: 10px !important; }:not(#tve) [data-css=\"tve-u-194e06feadd\"] > :first-child { color: var(--tcb-skin-color-0); --tve-applied-color: var$(--tcb-skin-color-0); }[data-css=\"tve-u-194e07160a9\"] { margin-top: 0px !important; margin-right: 15px !important; }:not(#tve) [data-css=\"tve-u-194e07160a9\"] li { margin-bottom: 10px !important; }[data-css=\"tve-u-194e07160ab\"] { --tcb-local-color-icon: var(--tcb-skin-color-0); --tcb-local-color-var: var$(--tcb-skin-color-0); --tve-icon-size: 16px; --tve-border-width: 2px; border: 2px solid var(--tcb-color-14); --tve-applied-border: 2px solid var$(--tcb-color-14); --tve-border-radius: 300px; border-radius: 300px; overflow: hidden; background-color: rgb(255, 255, 255) !important; --background-color: rgb(255,255,255) !important; --tve-applied-background-color: rgb(255,255,255) !important; margin-right: 10px !important; }:not(#tve) [data-css=\"tve-u-194e07160ab\"] > :first-child { color: var(--tcb-skin-color-0); --tve-applied-color: var$(--tcb-skin-color-0); }[data-css=\"tve-u-194e07160af\"] { --tcb-local-color-icon: var(--tcb-skin-color-0); --tcb-local-color-var: var$(--tcb-skin-color-0); --tve-icon-size: 16px; --tve-border-width: 2px; border: 2px solid var(--tcb-color-14); --tve-applied-border: 2px solid var$(--tcb-color-14); --tve-border-radius: 300px; border-radius: 300px; overflow: hidden; background-color: rgb(255, 255, 255) !important; --background-color: rgb(255,255,255) !important; --tve-applied-background-color: rgb(255,255,255) !important; margin-right: 10px !important; }:not(#tve) [data-css=\"tve-u-194e07160af\"] > :first-child { color: var(--tcb-skin-color-0); --tve-applied-color: var$(--tcb-skin-color-0); }[data-css=\"tve-u-194e07160b2\"] { --tcb-local-color-icon: var(--tcb-skin-color-0); --tcb-local-color-var: var$(--tcb-skin-color-0); --tve-icon-size: 16px; --tve-border-width: 2px; border: 2px solid var(--tcb-color-14); --tve-applied-border: 2px solid var$(--tcb-color-14); --tve-border-radius: 300px; border-radius: 300px; overflow: hidden; background-color: rgb(255, 255, 255) !important; --background-color: rgb(255,255,255) !important; --tve-applied-background-color: rgb(255,255,255) !important; margin-right: 10px !important; }:not(#tve) [data-css=\"tve-u-194e07160b2\"] > :first-child { color: var(--tcb-skin-color-0); --tve-applied-color: var$(--tcb-skin-color-0); }[data-css=\"tve-u-194e0719d8e\"] { --tcb-local-color-icon: var(--tcb-skin-color-0); --tcb-local-color-var: var$(--tcb-skin-color-0); --tve-icon-size: 16px; --tve-border-width: 2px; border: 2px solid var(--tcb-color-14); --tve-applied-border: 2px solid var$(--tcb-color-14); --tve-border-radius: 300px; border-radius: 300px; overflow: hidden; background-color: rgb(255, 255, 255) !important; --background-color: rgb(255,255,255) !important; --tve-applied-background-color: rgb(255,255,255) !important; margin-right: 10px !important; }:not(#tve) [data-css=\"tve-u-194e0719d8e\"] > :first-child { color: var(--tcb-skin-color-0); --tve-applied-color: var$(--tcb-skin-color-0); }[data-css=\"tve-u-194e0739c46\"] { padding: 35px !important; }[data-css=\"tve-u-194e0781d30\"] { width: 1024px; --tve-border-width: 5px; border: 5px solid rgb(255, 255, 255); --tve-applied-border: 5px solid rgb(255,255,255); --tve-border-radius: 600px; border-radius: 600px; overflow: hidden; box-shadow: rgba(39, 39, 39, 0.4) 0px 0px 19px -4px; --tve-applied-box-shadow: 0px 0px 19px -4px rgba(39,39,39,0.4); margin-top: 0px !important; }[data-css=\"tve-u-194e07cc510\"] { max-width: 33.3297%; }[data-css=\"tve-u-194e07e5dd5\"] { margin-top: 0px !important; }:not(#tve) [data-css=\"tve-u-194e07e5dd5\"] li { margin-bottom: 10px !important; }[data-css=\"tve-u-194e07e5dd7\"] { --tcb-local-color-icon: var(--tcb-skin-color-0); --tcb-local-color-var: var$(--tcb-skin-color-0); --tve-icon-size: 16px; --tve-border-width: 2px; border: 2px solid var(--tcb-color-14); --tve-applied-border: 2px solid var$(--tcb-color-14); --tve-border-radius: 300px; border-radius: 300px; overflow: hidden; background-color: rgba(239, 239, 239, 0) !important; --background-color: rgba(239, 239, 239, 0) !important; --tve-applied-background-color: rgba(239, 239, 239, 0) !important; margin-right: 15px !important; }:not(#tve) [data-css=\"tve-u-194e07e5dd7\"] > :first-child { color: var(--tcb-skin-color-0); --tve-applied-color: var$(--tcb-skin-color-0); }[data-css=\"tve-u-194e07e5ddb\"] { --tcb-local-color-icon: var(--tcb-skin-color-0); --tcb-local-color-var: var$(--tcb-skin-color-0); --tve-icon-size: 16px; --tve-border-width: 2px; border: 2px solid var(--tcb-color-14); --tve-applied-border: 2px solid var$(--tcb-color-14); --tve-border-radius: 300px; border-radius: 300px; overflow: hidden; background-color: rgba(239, 239, 239, 0) !important; --background-color: rgba(239, 239, 239, 0) !important; --tve-applied-background-color: rgba(239, 239, 239, 0) !important; margin-right: 15px !important; }:not(#tve) [data-css=\"tve-u-194e07e5ddb\"] > :first-child { color: var(--tcb-skin-color-0); --tve-applied-color: var$(--tcb-skin-color-0); }[data-css=\"tve-u-194e07e5de2\"] { --tcb-local-color-icon: var(--tcb-skin-color-0); --tcb-local-color-var: var$(--tcb-skin-color-0); --tve-icon-size: 16px; --tve-border-width: 2px; border: 2px solid var(--tcb-color-14); --tve-applied-border: 2px solid var$(--tcb-color-14); --tve-border-radius: 300px; border-radius: 300px; overflow: hidden; background-color: rgba(239, 239, 239, 0) !important; --background-color: rgba(239, 239, 239, 0) !important; --tve-applied-background-color: rgba(239, 239, 239, 0) !important; margin-right: 15px !important; }:not(#tve) [data-css=\"tve-u-194e07e5de2\"] > :first-child { color: var(--tcb-skin-color-0); --tve-applied-color: var$(--tcb-skin-color-0); }[data-css=\"tve-u-194e081fc6e\"] { margin-top: 0px !important; margin-right: 15px !important; }:not(#tve) [data-css=\"tve-u-194e081fc6e\"] li { margin-bottom: 10px !important; }[data-css=\"tve-u-194e081fc71\"] { --tcb-local-color-icon: var(--tcb-skin-color-0); --tcb-local-color-var: var$(--tcb-skin-color-0); --tve-icon-size: 16px; --tve-border-width: 2px; border: 2px solid var(--tcb-color-14); --tve-applied-border: 2px solid var$(--tcb-color-14); --tve-border-radius: 300px; border-radius: 300px; overflow: hidden; background-color: rgb(255, 255, 255) !important; --background-color: rgb(255,255,255) !important; --tve-applied-background-color: rgb(255,255,255) !important; margin-right: 10px !important; }:not(#tve) [data-css=\"tve-u-194e081fc71\"] > :first-child { color: var(--tcb-skin-color-0); --tve-applied-color: var$(--tcb-skin-color-0); }[data-css=\"tve-u-194e081fc75\"] { --tcb-local-color-icon: var(--tcb-skin-color-0); --tcb-local-color-var: var$(--tcb-skin-color-0); --tve-icon-size: 16px; --tve-border-width: 2px; border: 2px solid var(--tcb-color-14); --tve-applied-border: 2px solid var$(--tcb-color-14); --tve-border-radius: 300px; border-radius: 300px; overflow: hidden; background-color: rgb(255, 255, 255) !important; --background-color: rgb(255,255,255) !important; --tve-applied-background-color: rgb(255,255,255) !important; margin-right: 10px !important; }:not(#tve) [data-css=\"tve-u-194e081fc75\"] > :first-child { color: var(--tcb-skin-color-0); --tve-applied-color: var$(--tcb-skin-color-0); }[data-css=\"tve-u-194e081fc78\"] { --tcb-local-color-icon: var(--tcb-skin-color-0); --tcb-local-color-var: var$(--tcb-skin-color-0); --tve-icon-size: 16px; --tve-border-width: 2px; border: 2px solid var(--tcb-color-14); --tve-applied-border: 2px solid var$(--tcb-color-14); --tve-border-radius: 300px; border-radius: 300px; overflow: hidden; background-color: rgb(255, 255, 255) !important; --background-color: rgb(255,255,255) !important; --tve-applied-background-color: rgb(255,255,255) !important; margin-right: 10px !important; }:not(#tve) [data-css=\"tve-u-194e081fc78\"] > :first-child { color: var(--tcb-skin-color-0); --tve-applied-color: var$(--tcb-skin-color-0); }:not(#tve) [data-css=\"tve-u-194e0440547\"] > :first-child { color: var(--tcb-color-13); --tve-applied-color: var$(--tcb-color-13); }[data-css=\"tve-u-194e099ff0b\"] { margin-top: 0px !important; margin-right: 15px !important; }:not(#tve) [data-css=\"tve-u-194e099ff0b\"] li { margin-bottom: 10px !important; }[data-css=\"tve-u-194e099ff0d\"] { --tcb-local-color-icon: var(--tcb-skin-color-0); --tcb-local-color-var: var$(--tcb-skin-color-0); --tve-icon-size: 16px; --tve-border-width: 2px; border: 2px solid var(--tcb-color-14); --tve-applied-border: 2px solid var$(--tcb-color-14); --tve-border-radius: 300px; border-radius: 300px; overflow: hidden; background-color: rgb(255, 255, 255) !important; --background-color: rgb(255,255,255) !important; --tve-applied-background-color: rgb(255,255,255) !important; margin-right: 10px !important; }:not(#tve) [data-css=\"tve-u-194e099ff0d\"] > :first-child { color: var(--tcb-skin-color-0); --tve-applied-color: var$(--tcb-skin-color-0); }[data-css=\"tve-u-194e099ff11\"] { --tcb-local-color-icon: var(--tcb-skin-color-0); --tcb-local-color-var: var$(--tcb-skin-color-0); --tve-icon-size: 16px; --tve-border-width: 2px; border: 2px solid var(--tcb-color-14); --tve-applied-border: 2px solid var$(--tcb-color-14); --tve-border-radius: 300px; border-radius: 300px; overflow: hidden; background-color: rgb(255, 255, 255) !important; --background-color: rgb(255,255,255) !important; --tve-applied-background-color: rgb(255,255,255) !important; margin-right: 10px !important; }:not(#tve) [data-css=\"tve-u-194e099ff11\"] > :first-child { color: var(--tcb-skin-color-0); --tve-applied-color: var$(--tcb-skin-color-0); }[data-css=\"tve-u-194e099ff14\"] { --tcb-applied-color: var$(--tcb-color-13) !important; color: var(--tcb-color-13) !important; }[data-css=\"tve-u-194e099ff15\"] { --tcb-local-color-icon: var(--tcb-skin-color-0); --tcb-local-color-var: var$(--tcb-skin-color-0); --tve-icon-size: 16px; --tve-border-width: 2px; border: 2px solid var(--tcb-color-14); --tve-applied-border: 2px solid var$(--tcb-color-14); --tve-border-radius: 300px; border-radius: 300px; overflow: hidden; background-color: rgb(255, 255, 255) !important; --background-color: rgb(255,255,255) !important; --tve-applied-background-color: rgb(255,255,255) !important; margin-right: 10px !important; }:not(#tve) [data-css=\"tve-u-194e099ff15\"] > :first-child { color: var(--tcb-skin-color-0); --tve-applied-color: var$(--tcb-skin-color-0); }[data-css=\"tve-u-194e09ba7b2\"] { max-width: 33.3333%; }:not(#tve) [data-css=\"tve-u-194e06192f0\"] { color: rgb(0, 0, 0) !important; --tcb-applied-color: rgb(0,0,0) !important; --tve-applied-color: rgb(0,0,0) !important; }[data-css=\"tve-u-194e0a2bb63\"] { min-width: auto; max-width: 1200px; }[data-css=\"tve-u-194e0a2d14d\"] { padding: 35px !important; }[data-css=\"tve-u-194e0a57537\"] { font-weight: normal !important; }[data-css=\"tve-u-194e0a575fe\"] { max-width: 66.6667%; }:not(#tve) [data-css=\"tve-u-194e0a5fc28\"] p, :not(#tve) [data-css=\"tve-u-194e0a5fc28\"] li, :not(#tve) [data-css=\"tve-u-194e0a5fc28\"] blockquote, :not(#tve) [data-css=\"tve-u-194e0a5fc28\"] address, :not(#tve) [data-css=\"tve-u-194e0a5fc28\"] .tcb-plain-text, :not(#tve) [data-css=\"tve-u-194e0a5fc28\"] label, :not(#tve) [data-css=\"tve-u-194e0a5fc28\"] h1, :not(#tve) [data-css=\"tve-u-194e0a5fc28\"] h2, :not(#tve) [data-css=\"tve-u-194e0a5fc28\"] h3, :not(#tve) [data-css=\"tve-u-194e0a5fc28\"] h4, :not(#tve) [data-css=\"tve-u-194e0a5fc28\"] h5, :not(#tve) [data-css=\"tve-u-194e0a5fc28\"] h6 { color: var(--tve-color,rgb(0,0,0)); --tve-applied-color: var$(--tve-color,rgb(0,0,0)); --tcb-applied-color: rgb(0,0,0); }[data-css=\"tve-u-194e0a5fc28\"] { --tve-color: rgb(0,0,0); --tve-applied---tve-color: rgb(0,0,0); }[data-css=\"tve-u-194e0af43f3\"] { max-width: 33.3325%; }[data-css=\"tve-u-194e0b26eff\"] { min-width: auto; max-width: 1200px; }[data-css=\"tve-u-194e0b405cc\"] { --tcb-applied-color: var$(--tcb-color-13) !important; color: var(--tcb-color-13) !important; }[data-css=\"tve-u-194e0b405ce\"] { --tcb-applied-color: var$(--tcb-color-13) !important; color: var(--tcb-color-13) !important; }:not(#tve) [data-css=\"tve-u-194e0b457a9\"] { color: var(--tcb-color-14) !important; --tcb-applied-color: var$(--tcb-color-14) !important; --tve-applied-color: var$(--tcb-color-14) !important; }[data-css=\"tve-u-194e0c001b6\"] { --tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important; }[data-css=\"tve-u-194e0c041f8\"] { --tcb-applied-color: var$(--tcb-color-13) !important; }[data-css=\"tve-u-194e0c06f19\"] { --tcb-applied-color: var$(--tcb-skin-color-0) !important; }:not(#tve) [data-css=\"tve-u-194e0c0c982\"] { color: var(--tcb-color-13) !important; --tcb-applied-color: var$(--tcb-color-13) !important; --tve-applied-color: var$(--tcb-color-13) !important; }[data-css=\"tve-u-194e121f029\"] { margin-top: 0px !important; }:not(#tve) [data-css=\"tve-u-194e121f029\"] li { margin-bottom: 10px !important; }[data-css=\"tve-u-194e121f02c\"] { --tcb-local-color-icon: var(--tcb-skin-color-0); --tcb-local-color-var: var$(--tcb-skin-color-0); --tve-icon-size: 16px; --tve-border-width: 2px; border: 2px solid var(--tcb-color-14); --tve-applied-border: 2px solid var$(--tcb-color-14); --tve-border-radius: 300px; border-radius: 300px; overflow: hidden; background-color: rgb(239, 239, 239) !important; --background-color: rgb(239,239,239) !important; --tve-applied-background-color: rgb(239,239,239) !important; margin-right: 15px !important; }:not(#tve) [data-css=\"tve-u-194e121f02c\"] > :first-child { color: var(--tcb-skin-color-0); --tve-applied-color: var$(--tcb-skin-color-0); }[data-css=\"tve-u-194e121f030\"] { --tcb-applied-color: var$(--tcb-color-13) !important; }[data-css=\"tve-u-194e121f032\"] { --tcb-applied-color: rgb(0,0,0) !important; color: rgb(0, 0, 0) !important; }[data-css=\"tve-u-194e121f034\"] { --tcb-local-color-icon: var(--tcb-skin-color-0); --tcb-local-color-var: var$(--tcb-skin-color-0); --tve-icon-size: 16px; --tve-border-width: 2px; border: 2px solid var(--tcb-color-14); --tve-applied-border: 2px solid var$(--tcb-color-14); --tve-border-radius: 300px; border-radius: 300px; overflow: hidden; background-color: rgb(239, 239, 239) !important; --background-color: rgb(239,239,239) !important; --tve-applied-background-color: rgb(239,239,239) !important; margin-right: 15px !important; }:not(#tve) [data-css=\"tve-u-194e121f034\"] > :first-child { color: var(--tcb-skin-color-0); --tve-applied-color: var$(--tcb-skin-color-0); }[data-css=\"tve-u-194e121f038\"] { --tcb-applied-color: var$(--tcb-color-13) !important; }[data-css=\"tve-u-194e121f03a\"] { --tcb-applied-color: rgb(0,0,0) !important; color: rgb(0, 0, 0) !important; }[data-css=\"tve-u-194e121f03c\"] { --tcb-local-color-icon: var(--tcb-skin-color-0); --tcb-local-color-var: var$(--tcb-skin-color-0); --tve-icon-size: 16px; --tve-border-width: 2px; border: 2px solid var(--tcb-color-14); --tve-applied-border: 2px solid var$(--tcb-color-14); --tve-border-radius: 300px; border-radius: 300px; overflow: hidden; background-color: rgb(239, 239, 239) !important; --background-color: rgb(239,239,239) !important; --tve-applied-background-color: rgb(239,239,239) !important; margin-right: 15px !important; }:not(#tve) [data-css=\"tve-u-194e121f03c\"] > :first-child { color: var(--tcb-skin-color-0); --tve-applied-color: var$(--tcb-skin-color-0); }[data-css=\"tve-u-194e121f040\"] { --tcb-applied-color: rgb(0,0,0) !important; color: rgb(0, 0, 0) !important; }[data-css=\"tve-u-194e12238dc\"] > .tcb-flex-col { padding-left: 35px; }[data-css=\"tve-u-194e12238dc\"] { margin-left: -35px !important; }:not(#tve) [data-css=\"tve-u-194e1225b67\"] { color: var(--tcb-color-13) !important; --tcb-applied-color: var$(--tcb-color-13) !important; --tve-applied-color: var$(--tcb-color-13) !important; }[data-css=\"tve-u-194e1228c70\"] { --tcb-applied-color: rgb(0,0,0) !important; color: rgb(0, 0, 0) !important; }[data-css=\"tve-u-194e122b338\"] { --tcb-applied-color: rgb(0, 0, 0) !important; color: rgb(0, 0, 0) !important; }[data-css=\"tve-u-194e122d8b6\"] { --tcb-applied-color: rgb(0,0,0) !important; color: rgb(0, 0, 0) !important; }:not(#tve) [data-css=\"tve-u-194e1232c76\"] { color: var(--tcb-color-14) !important; --tcb-applied-color: var$(--tcb-color-14) !important; --tve-applied-color: var$(--tcb-color-14) !important; }[data-css=\"tve-u-194e130018a\"] { max-width: 25%; }[data-css=\"tve-u-194e130018f\"] { max-width: 75%; }[data-css=\"tve-u-194e1301514\"] { max-width: 75%; }[data-css=\"tve-u-194e130151a\"] { max-width: 25%; }[data-css=\"tve-u-194e13026dc\"] { max-width: 25%; }[data-css=\"tve-u-194e13026e0\"] { max-width: 75%; }[data-css=\"tve-u-194e1304e08\"] { max-width: 75%; }[data-css=\"tve-u-194e1304e0c\"] { max-width: 25%; }[data-css=\"tve-u-194e1310490\"] { max-width: 25%; }[data-css=\"tve-u-194e131049c\"] { max-width: 75%; }[data-css=\"tve-u-194e131c39d\"] { max-width: 75%; }[data-css=\"tve-u-194e131c3a4\"] { max-width: 25%; }[data-css=\"tve-u-194e131d592\"] { max-width: 25.0995%; }[data-css=\"tve-u-194e131d596\"] { max-width: 74.9%; }[data-css=\"tve-u-194e138c43f\"] { max-width: 76.5%; }[data-css=\"tve-u-194e138ca1b\"] { max-width: 23.5%; }[data-css=\"tve-u-194f6407c26\"] { padding-top: 35px !important; }[data-css=\"tve-u-194f6408ed0\"] { background-color: rgb(255, 255, 255) !important; --background-color: rgb(255,255,255) !important; --tve-applied-background-color: rgb(255,255,255) !important; }[data-css=\"tve-u-194f6415e8b\"] { --tcb-applied-color: var$(--tcb-color-14) !important; }[data-css=\"tve-u-194f6419660\"] { font-weight: normal !important; }[data-css=\"tve-u-194f6419661\"] { --tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important; }[data-css=\"tve-u-194f6419663\"] { --tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important; }[data-css=\"tve-u-194f6419664\"] { --tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important; }[data-css=\"tve-u-194f6419665\"] { --tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important; }[data-css=\"tve-u-194f6421f60\"] { font-weight: normal !important; }[data-css=\"tve-u-194f6421f61\"] { --tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important; }[data-css=\"tve-u-194f6421f63\"] { --tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important; }[data-css=\"tve-u-194f64274fe\"] { --tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important; }[data-css=\"tve-u-194f64274ff\"] { --tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important; }[data-css=\"tve-u-194f6427501\"] { --tcb-applied-color: rgb(3,0,0) !important; color: rgb(3, 0, 0) !important; }[data-css=\"tve-u-194f6427502\"] { --tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important; }[data-css=\"tve-u-194f64364fb\"] { --tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important; }[data-css=\"tve-u-194f64364fd\"] { --tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important; }[data-css=\"tve-u-194f643d5b8\"] { --tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important; }[data-css=\"tve-u-194f643d5ba\"] { --tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important; }[data-css=\"tve-u-194f643d5bb\"] { --tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important; }[data-css=\"tve-u-194f643d5bc\"] { --tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important; }[data-css=\"tve-u-194f643d5be\"] { --tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important; }[data-css=\"tve-u-194f643d5bf\"] { --tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important; }[data-css=\"tve-u-194f6449ad6\"] { --tcb-applied-color: var$(--tcb-color-13) !important; color: var(--tcb-color-13) !important; }[data-css=\"tve-u-194f6449ad9\"] { --tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important; }[data-css=\"tve-u-194f6451f3a\"] { --tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important; }:not(#tve) [data-css=\"tve-u-194f6454c0e\"] { color: var(--tcb-color-14) !important; --tcb-applied-color: var$(--tcb-color-14) !important; --tve-applied-color: var$(--tcb-color-14) !important; }[data-css=\"tve-u-194f6459db8\"] { --tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important; }[data-css=\"tve-u-194f6459dba\"] { --tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important; }[data-css=\"tve-u-194f6459dbb\"] { --tcb-applied-color: var$(--tcb-color-13) !important; color: var(--tcb-color-13) !important; }[data-css=\"tve-u-194f6459dbc\"] { --tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important; }[data-css=\"tve-u-194f6459dbd\"] { --tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important; }[data-css=\"tve-u-194f6459dbe\"] { --tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important; }[data-css=\"tve-u-194f6465cf4\"] { --tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important; }[data-css=\"tve-u-194f6465cf7\"] { --tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important; }[data-css=\"tve-u-194f6465cf9\"] { --tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important; }[data-css=\"tve-u-194f6465cfc\"] { --tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important; 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