{"id":17171,"date":"2024-09-06T15:39:43","date_gmt":"2024-09-06T13:39:43","guid":{"rendered":"https:\/\/skillz-online.com\/?p=17171"},"modified":"2026-02-13T16:49:25","modified_gmt":"2026-02-13T16:49:25","slug":"infotainment","status":"publish","type":"post","link":"https:\/\/heeltreffend.nl\/en\/klantinzicht\/infotainment\/","title":{"rendered":"Waarom niemand zit te wachten op jouw tips en adviezen"},"content":{"rendered":"<p style=\"\"><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">&#8220;Ik dacht dat ik alles goed deed. <\/span>Ik deel elke week 3 blogs&nbsp;<span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">vol met tips en adviezen<\/span>, vol met waardevolle kennis. Maar na maanden hard werken, komt steeds weer dezelfde frustratie naar boven:&nbsp;<span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">ik krijg wel een paar likes, maar verder gebeurt er niets<\/span>.&nbsp;Geen reacties, geen nieuwe klanten, geen groei.&nbsp;<span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">Mensen moeten dit toch nodig hebben?<\/span>&#8220;<\/p>\n<p style=\"color: var(--tcb-skin-color-0) !important; --tcb-applied-color: var$(--tcb-skin-color-0) !important;\"><strong>NIEMAND ZIT TE WACHTEN OP JOUW KENNIS EN ERVARING<\/strong><\/p>\n<p style=\"\">Hoe waardevol je adviezen ook zijn, veel van je volgers beseffen niet eens dat ze een probleem hebben, laat staan dat ze jouw tips nodig hebben. Ze voelen geen urgentie om actie te ondernemen. En als ze die kennis w\u00e9l willen? Dan kunnen ze die eenvoudig <b><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">gratis op Google vinden<\/span><\/b>.<\/p>\n<p style=\"\">Veel coaches en trainers denken dat als ze op social media laten zien hoe goed ze zijn en hoeveel kennis ze hebben, de klanten vanzelf naar hen toe zullen komen. Ze verwachten dat mensen vanuit alle hoeken staan te trappelen om hun diensten af te nemen. Maar de realiteit? <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">Infotainment werkt niet meer.<\/span><\/strong><\/p>\n<p style=\"\"><strong>WAT INFOTAINMENT?<\/strong><\/p>\n<p style=\"\"><strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">Infotainment<\/span><\/strong>&nbsp;draait om het delen van tips, adviezen en kennis \u2013 vaak in de vorm van droge feiten en instructies. Het klinkt nuttig, maar het probleem is dat het vaak&nbsp;<strong>saai en afstandelijk<\/strong>&nbsp;overkomt. Je volgers zien het misschien als \u201chandig\u201d, maar voelen zich er niet echt door geraakt.<\/p>\n<p style=\"\">Het is ook minder leuk om te lezen, omdat het overduidelijk is dat ze ergens iets mee <strong>moeten<\/strong>&nbsp;doen: iets kopen, downloaden, of een actie ondernemen. Ze voelen geen persoonlijke connectie en denken: \u201cAls ik dit echt wil weten, kan ik het net zo goed even Googlen.\u201d Kortom,&nbsp;<strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">infotainment informeert<\/span><\/strong>, maar mist de kracht om \u00e9cht te boeien of een emotionele snaar te raken.<\/p>\n<h2 id=\"t-1725629434388\"><span style=\"font-weight: normal;\">Waarom werkt infotainment niet?<\/span><\/h2>\n<p><strong>01<\/strong><\/p>\n<h3 style=\"\" id=\"t-1725629434389\"><span style=\"font-weight: normal;\">Reden 01: Je raakt je volgers niet<\/span><\/h3>\n<p style=\"\">Infotainment geeft droge feiten, tips en adviezen, maar mist emotionele diepgang. Je volgers voelen geen connectie. Ze lezen het, misschien geven ze een like, maar daarna vergeten ze je. Je blijft onopgemerkt in de massa.<\/p>\n<p><strong>02<\/strong><\/p>\n<h3 style=\"\" id=\"t-1725629434390\"><span style=\"font-weight: normal;\">Reden 02: Het voelt aan als een verkooppraatje<\/span><\/h3>\n<p style=\"\">Mensen voelen het meteen als je een post deelt waarachter een verwachting schuilt \u2013 iets kopen, downloaden of actie ondernemen. Het haalt de spontaniteit weg en maakt het minder leuk om te lezen. Ze willen verbinding, geen verplichte handeling.<\/p>\n<p><strong>03<\/strong><\/p>\n<h3 style=\"\" id=\"t-1725629434391\"><span style=\"font-weight: normal;\">Reden 03: Ze kunnen het overal vinden<\/span><\/h3>\n<p style=\"\">Alles wat je deelt via infotainment, kunnen je volgers in een paar seconden Googlen. Dus waarom zouden ze zich aan jou binden als je geen unieke, persoonlijke draai geeft? Het is informatie zonder ziel.<\/p>\n<p><strong>04<\/strong><\/p>\n<h3 style=\"\" id=\"t-1725629434392\"><span style=\"font-weight: normal;\">Reden 04: Geen ruimte voor herkenning<\/span><\/h3>\n<p style=\"\">Infotainment gaat vaak over wat jij als expert weet, maar het raakt niet wat je volgers voelen. Ze herkennen zichzelf niet in je verhaal. Het blijft rationeel, terwijl ze juist zoeken naar iets of iemand die hen begrijpt en raakt op een persoonlijk niveau.<\/p>\n<p><strong>05<\/strong><\/p>\n<h3 style=\"\" id=\"t-1725629434393\"><span style=\"font-weight: normal;\">Reden 05: Te veel zenden, te weinig luisteren<\/span><\/h3>\n<p style=\"\">Infotainment is eenrichtingsverkeer. Je vertelt wat jij denkt dat je volgers nodig hebben, zonder echt naar ze te luisteren. Maar de kracht van social media ligt juist in interactie en dialoog, en d\u00e1t cre\u00eber je niet met alleen tips en kennis.<\/p>\n<p><strong>06<\/strong><\/p>\n<h3 style=\"\" id=\"t-1725629434394\"><span style=\"font-weight: normal;\">Reden 06: Je volger vergeet meteen weer wie je bent<\/span><\/h3>\n<p style=\"\">Mensen onthouden je niet omdat je ze tips hebt gegeven. Ze onthouden je omdat je hen geraakt hebt, omdat je verhaal hen op een diepere manier aansprak. Infotainment is informatief, maar zonder de emotionele connectie val je snel in de vergetelheid.<\/p>\n<h2 id=\"t-1725629434395\"><span style=\"font-weight: normal;\">Wat is entertainment?<\/span><\/h2>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"14662\" width=\"850\" data-init-width=\"1920\" height=\"567\" data-init-height=\"1280\" title=\"skillzonline-neuromarketing-brein\" src=\"https:\/\/skillz-online.com\/wp-content\/uploads\/2023\/12\/skillzonline-neuromarketing-brein.png\" data-width=\"850\" data-height=\"567\" loading=\"lazy\" style=\"aspect-ratio: auto 1920 \/ 1280;\"><\/span><\/p>\n<p><strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">Entertainment<\/span><\/strong>&nbsp;draait om het maken van een&nbsp;<strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">emotionele connectie<\/span><\/strong> met je volgers. Het gaat verder dan alleen het delen van kennis of tips. Entertainment zorgt ervoor dat je opvalt in de enorme stroom van content op social media. Je volger wordt geraakt door je verhaal, herkent zichzelf in wat je deelt, en voelt zich daardoor verbonden met jou. Dit is cruciaal, want ons brein bestaat uit drie delen die elk een rol spelen in hoe we content verwerken en daarop reageren.<\/p>\n<p>Allereerst is er het&nbsp;<strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">reptielenbrein<\/span><\/strong>, verantwoordelijk voor onze overleving. Dit deel bepaalt of je post \u00fcberhaupt de aandacht trekt op een drukke tijdlijn. Je content moet opvallen, prikkelen, en direct de nieuwsgierigheid wekken, anders scrolt je volger gewoon verder.<\/p>\n<p>Vervolgens komt het&nbsp;<strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">zoogdierenbrein<\/span><\/strong> in actie, het deel dat emotie en herkenning regelt. Als je volger zich niet herkent in wat je deelt, haakt hij af. Maar als hij zich emotioneel aangesproken voelt, ontstaat er een gevoel van verbinding en vertrouwen.<\/p>\n<p>Tot slot bepaalt het&nbsp;<strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">mensenbrein<\/span><\/strong> of je volger reageert op je post of ingaat op je call to action. Dit deel weegt de logische stappen af, maar emotie speelt de sleutelrol bij het maken van beslissingen.<\/p>\n<p>Daarom is entertainment zo belangrijk: het raakt je volger in zijn&nbsp;<strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">emotie<\/span><\/strong>, en vanuit die emotionele staat maakt hij sneller en makkelijker keuzes. Door een persoonlijke en emotioneel geladen boodschap te delen, zorg je ervoor dat je volgers niet alleen blijven hangen, maar ook actie ondernemen. Ze voelen zich begrepen en zijn eerder geneigd om op je aanbod in te gaan, simpelweg omdat je hen hebt geraakt op een dieper, persoonlijk niveau.<\/p>","protected":false},"excerpt":{"rendered":"<p>&#8220;Ik dacht dat ik alles goed deed. Ik deel elke week 3 blogs&nbsp;vol met tips en adviezen, vol met waardevolle kennis. Maar na maanden hard werken, komt steeds weer dezelfde frustratie naar boven:&nbsp;ik krijg wel een paar likes, maar verder gebeurt er niets.&nbsp;Geen reacties, geen nieuwe klanten, geen groei.&nbsp;Mensen moeten dit toch nodig hebben?&#8220; NIEMAND [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":23660,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","tve_updated_post":"<div class=\"thrv_wrapper tve-toc tve-elem-scroll tcb-local-vars-root tve-toc-expandable\" data-columns=\"1\" data-ct=\"toc-63145\" data-transition=\"slide\" data-headers=\"h2,h3,h4\" data-numbering=\"bullet_advanced\" data-highlight=\"progressive\" data-ct-name=\"Table of Content 18\" data-heading-style=\"{&quot;0&quot;:&quot;tve-u-191c78d398c&quot;,&quot;1&quot;:&quot;tve-u-191c78d398e&quot;,&quot;2&quot;:&quot;tve-u-191c78d3990&quot;}\" data-css=\"tve-u-191c78d3983\" style=\"--tcb-local-color-ed06a: 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style=\"\"><\/div>\n\t<div class=\"thrv_wrapper tve-toc-title tve-no-dropzone show-icon tcb-icon-display reverse tve-prevent-content-edit\" style=\"--tve-font-size:18px;\" data-css=\"tve-u-191c78d3986\" data-tcb_hover_state_parent=\"\">\n\t<div class=\"tve-content-box-background\" style=\"\" data-css=\"tve-u-191c78d3987\"><\/div>\n\t<div class=\"tve-cb\">\n\t\t<div class=\"tve-toc-title-icon\" data-icon-code=\"icon-arrow-up-circle-solid\" style=\"\"><svg class=\"tcb-icon\" viewBox=\"0 0 24 24\" data-id=\"icon-arrow-up-circle-solid\" data-name=\"\"><path d=\"M13,18V10L16.5,13.5L17.92,12.08L12,6.16L6.08,12.08L7.5,13.5L11,10V18H13M12,2A10,10 0 0,1 22,12A10,10 0 0,1 12,22A10,10 0 0,1 2,12A10,10 0 0,1 12,2Z\"><\/path><\/svg><\/div>\n\t\t<div class=\"thrv_wrapper thrv_text_element tve_no_icons\" style=\"\" data-css=\"tve-u-191c78d3988\">\t\t\t<div class=\"tcb-plain-text\" style=\"\" data-css=\"tve-u-191c78d3989\">INHOUD<\/div> \t\t<\/div>\n\t<\/div>\n<\/div><div class=\"tve-cb tve-toc-content tve-prevent-content-edit\">\n\t\t\n\n\t\t<div class=\"thrv_wrapper tve-toc-list tcb-no-delete tcb-no-save tcb-no-clone tve-no-dropzone\" data-css=\"tve-u-191c78d398a\" style=\"\">\n\t\t\t<div class=\"tve-content-box-background\" data-css=\"tve-u-191c78d398b\" style=\"\"><\/div>\n\t\t\t<div class=\"tve-cb\">\n\t\t\t\t<div class=\"tve_ct_content tve_clearfix\"><div class=\"ct_column\"><div class=\"thrv_wrapper tve-toc-heading tve-toc-heading-level0 tve_no_icons\" data-tag=\"H2\" data-css=\"tve-u-191c78d398c\" data-element-name=\"Heading Level 1\"><div class=\"thrv_wrapper tve-toc-bullet tve-toc-bullet0 tve_no_icons tve-jump-scroll\" data-target=\"#t-1725629434388\" jump-animation=\"smooth\" data-icon-target=\"toc-bullet-0-mkzxyt56\" data-element-name=\"Icon Level 1\" data-css=\"tve-u-191c78d398d\"><svg class=\"tcb-icon\"><use href=\"#toc-bullet-0-mkzxyt56\"><\/use><\/svg><\/div><a href=\"#t-1725629434388\" class=\"tve-toc-anchor tve-jump-scroll\" jump-animation=\"smooth\">Waarom werkt infotainment niet?<\/a><\/div><div class=\"thrv_wrapper tve-toc-heading tve-toc-heading-level1 tve_no_icons\" data-tag=\"H3\" data-css=\"tve-u-191c78d398e\" data-element-name=\"Heading Level 2\"><div class=\"thrv_wrapper tve-toc-bullet tve-toc-bullet1 tve_no_icons tve-jump-scroll\" data-target=\"#t-1725629434389\" jump-animation=\"smooth\" data-icon-target=\"toc-bullet-1-mkzxyt56\" data-element-name=\"Icon Level 2\" data-css=\"tve-u-191c78d398f\"><svg class=\"tcb-icon\"><use href=\"#toc-bullet-1-mkzxyt56\"><\/use><\/svg><\/div><a href=\"#t-1725629434389\" class=\"tve-toc-anchor tve-jump-scroll\" jump-animation=\"smooth\">Reden 01: Je raakt je volgers niet<\/a><\/div><div class=\"thrv_wrapper tve-toc-heading tve-toc-heading-level1 tve_no_icons\" data-tag=\"H3\" data-css=\"tve-u-191c78d398e\" data-element-name=\"Heading Level 2\"><div class=\"thrv_wrapper tve-toc-bullet tve-toc-bullet1 tve_no_icons tve-jump-scroll\" data-target=\"#t-1725629434390\" jump-animation=\"smooth\" data-icon-target=\"toc-bullet-1-mkzxyt56\" data-element-name=\"Icon Level 2\" data-css=\"tve-u-191c78d398f\"><svg class=\"tcb-icon\"><use href=\"#toc-bullet-1-mkzxyt56\"><\/use><\/svg><\/div><a href=\"#t-1725629434390\" class=\"tve-toc-anchor tve-jump-scroll\" jump-animation=\"smooth\">Reden 02: Het voelt aan als een verkooppraatje<\/a><\/div><div class=\"thrv_wrapper tve-toc-heading tve-toc-heading-level1 tve_no_icons\" data-tag=\"H3\" data-css=\"tve-u-191c78d398e\" data-element-name=\"Heading Level 2\"><div class=\"thrv_wrapper tve-toc-bullet tve-toc-bullet1 tve_no_icons tve-jump-scroll\" data-target=\"#t-1725629434391\" jump-animation=\"smooth\" data-icon-target=\"toc-bullet-1-mkzxyt56\" data-element-name=\"Icon Level 2\" data-css=\"tve-u-191c78d398f\"><svg class=\"tcb-icon\"><use href=\"#toc-bullet-1-mkzxyt56\"><\/use><\/svg><\/div><a href=\"#t-1725629434391\" class=\"tve-toc-anchor tve-jump-scroll\" jump-animation=\"smooth\">Reden 03: Ze kunnen het overal vinden<\/a><\/div><\/div><div class=\"thrv_wrapper thrv-divider tve-vert-divider\" data-style=\"tve_sep-1\" data-color-d=\"rgba(255, 255, 255, 0)\" data-css=\"tve-u-191c78d3984\" data-thickness-d=\"1\"><hr class=\"tve_sep tve_sep-1\" style=\"\"><\/div><div class=\"ct_column\"><div class=\"thrv_wrapper tve-toc-heading tve-toc-heading-level1 tve_no_icons\" data-tag=\"H3\" data-css=\"tve-u-191c78d398e\" data-element-name=\"Heading Level 2\"><div class=\"thrv_wrapper tve-toc-bullet tve-toc-bullet1 tve_no_icons tve-jump-scroll\" data-target=\"#t-1725629434392\" jump-animation=\"smooth\" data-icon-target=\"toc-bullet-1-mkzxyt56\" data-element-name=\"Icon Level 2\" data-css=\"tve-u-191c78d398f\"><svg class=\"tcb-icon\"><use href=\"#toc-bullet-1-mkzxyt56\"><\/use><\/svg><\/div><a href=\"#t-1725629434392\" class=\"tve-toc-anchor tve-jump-scroll\" jump-animation=\"smooth\">Reden 04: Geen ruimte voor herkenning<\/a><\/div><div class=\"thrv_wrapper tve-toc-heading tve-toc-heading-level1 tve_no_icons\" data-tag=\"H3\" data-css=\"tve-u-191c78d398e\" data-element-name=\"Heading Level 2\"><div class=\"thrv_wrapper tve-toc-bullet tve-toc-bullet1 tve_no_icons tve-jump-scroll\" data-target=\"#t-1725629434393\" jump-animation=\"smooth\" data-icon-target=\"toc-bullet-1-mkzxyt56\" data-element-name=\"Icon Level 2\" data-css=\"tve-u-191c78d398f\"><svg class=\"tcb-icon\"><use href=\"#toc-bullet-1-mkzxyt56\"><\/use><\/svg><\/div><a href=\"#t-1725629434393\" class=\"tve-toc-anchor tve-jump-scroll\" jump-animation=\"smooth\">Reden 05: Te veel zenden, te weinig luisteren<\/a><\/div><div class=\"thrv_wrapper tve-toc-heading tve-toc-heading-level1 tve_no_icons\" data-tag=\"H3\" data-css=\"tve-u-191c78d398e\" data-element-name=\"Heading Level 2\"><div class=\"thrv_wrapper tve-toc-bullet tve-toc-bullet1 tve_no_icons tve-jump-scroll\" data-target=\"#t-1725629434394\" jump-animation=\"smooth\" data-icon-target=\"toc-bullet-1-mkzxyt56\" data-element-name=\"Icon Level 2\" data-css=\"tve-u-191c78d398f\"><svg class=\"tcb-icon\"><use href=\"#toc-bullet-1-mkzxyt56\"><\/use><\/svg><\/div><a href=\"#t-1725629434394\" class=\"tve-toc-anchor tve-jump-scroll\" jump-animation=\"smooth\">Reden 06: Je volger vergeet meteen weer wie je bent<\/a><\/div><div class=\"thrv_wrapper tve-toc-heading tve-toc-heading-level0 tve_no_icons\" data-tag=\"H2\" data-css=\"tve-u-191c78d398c\" data-element-name=\"Heading Level 1\"><div class=\"thrv_wrapper tve-toc-bullet tve-toc-bullet0 tve_no_icons tve-jump-scroll\" data-target=\"#t-1725629434395\" jump-animation=\"smooth\" data-icon-target=\"toc-bullet-0-mkzxyt56\" data-element-name=\"Icon Level 1\" data-css=\"tve-u-191c78d398d\"><svg class=\"tcb-icon\"><use href=\"#toc-bullet-0-mkzxyt56\"><\/use><\/svg><\/div><a href=\"#t-1725629434395\" class=\"tve-toc-anchor tve-jump-scroll\" jump-animation=\"smooth\">Wat is entertainment?<\/a><\/div><\/div><div class=\"thrv_wrapper thrv-divider tve-vert-divider\" data-style=\"tve_sep-1\" data-color-d=\"rgba(255, 255, 255, 0)\" data-css=\"tve-u-191c78d3984\" data-thickness-d=\"1\"><hr class=\"tve_sep tve_sep-1\" style=\"\"><\/div><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"thrv_wrapper thrv_text_element\">\t<p style=\"\" data-css=\"tve-u-191c789de52\"><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-191c789cd27\">\"Ik dacht dat ik alles goed deed. <\/span>Ik deel elke week 3 blogs&nbsp;<span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-191c789cd29\">vol met tips en adviezen<\/span>, vol met waardevolle kennis. Maar na maanden hard werken, komt steeds weer dezelfde frustratie naar boven:&nbsp;<span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-191c789cd2a\">ik krijg wel een paar likes, maar verder gebeurt er niets<\/span>.&nbsp;Geen reacties, geen nieuwe klanten, geen groei.&nbsp;<span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-191c789cd2b\">Mensen moeten dit toch nodig hebben?<\/span>\"<\/p><p style=\"color: var(--tcb-skin-color-0) !important; --tcb-applied-color: var$(--tcb-skin-color-0) !important;\" data-css=\"tve-u-191c789de53\"><strong>NIEMAND ZIT TE WACHTEN OP JOUW KENNIS EN ERVARING<\/strong><\/p><p style=\"\" data-css=\"tve-u-191c789de55\">Hoe waardevol je adviezen ook zijn, veel van je volgers beseffen niet eens dat ze een probleem hebben, laat staan dat ze jouw tips nodig hebben. Ze voelen geen urgentie om actie te ondernemen. En als ze die kennis w\u00e9l willen? Dan kunnen ze die eenvoudig <b><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-191c789cd2c\">gratis op Google vinden<\/span><\/b>.<\/p><p style=\"\" data-css=\"tve-u-191c789de57\">Veel coaches en trainers denken dat als ze op social media laten zien hoe goed ze zijn en hoeveel kennis ze hebben, de klanten vanzelf naar hen toe zullen komen. Ze verwachten dat mensen vanuit alle hoeken staan te trappelen om hun diensten af te nemen. Maar de realiteit? <strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-191c789cd2d\">Infotainment werkt niet meer.<\/span><\/strong><\/p><\/div><div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad tcb-global-contentbox-mk9f6ouk\" data-css=\"tve-u-19c0b8db395\">\n\t<div class=\"tve-content-box-background tcb-global-contentbox-mk9f6ouk-bg\" style=\"\" data-css=\"tve-u-19c0b8db398\"><\/div>\n\t<div class=\"tve-cb tcb-global-contentbox-mk9f6ouk-cb\" data-css=\"tve-u-19c0b8db39b\"><div class=\"thrv_wrapper thrv_text_element\">\t<p style=\"\" data-css=\"tve-u-191c78a5d8f\"><strong>WAT INFOTAINMENT?<\/strong><\/p><p style=\"\" data-css=\"tve-u-191c78a5d90\"><strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-191c78a8524\">Infotainment<\/span><\/strong>&nbsp;draait om het delen van tips, adviezen en kennis \u2013 vaak in de vorm van droge feiten en instructies. Het klinkt nuttig, maar het probleem is dat het vaak&nbsp;<strong>saai en afstandelijk<\/strong>&nbsp;overkomt. Je volgers zien het misschien als \u201chandig\u201d, maar voelen zich er niet echt door geraakt.<\/p><p style=\"\" data-css=\"tve-u-191c78a5d91\">Het is ook minder leuk om te lezen, omdat het overduidelijk is dat ze ergens iets mee <strong>moeten<\/strong>&nbsp;doen: iets kopen, downloaden, of een actie ondernemen. Ze voelen geen persoonlijke connectie en denken: \u201cAls ik dit echt wil weten, kan ik het net zo goed even Googlen.\u201d Kortom,&nbsp;<strong><span style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\" data-css=\"tve-u-191c78a9ea7\">infotainment informeert<\/span><\/strong>, maar mist de kracht om \u00e9cht te boeien of een emotionele snaar te raken.<\/p><\/div><\/div>\n<\/div><div class=\"thrv_wrapper thrv-page-section tve-height-update tcb-window-width\" style=\"\" data-css=\"tve-u-19c0b8e1670\">\n\t<div class=\"tve-page-section-out\" style=\"\" data-css=\"tve-u-19c0b8e54f1\"><\/div>\n\t<div class=\"tve-page-section-in tve_empty_dropzone\" data-css=\"tve-u-19c0b8df63f\"><div class=\"thrv_wrapper thrv_text_element\"><h2 class=\"\" id=\"t-1725629434388\"><span style=\"font-weight: normal;\">Waarom werkt infotainment niet?<\/span><\/h2><\/div><div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad tve_evt_manager_listen tve_et_tve-viewport tve_ea_thrive_animation tve_anim_slide_top dynamic-group-kelfbkq0\" data-css=\"tve-u-191c78bb73e\" style=\"\" data-tcb-events=\"__TCB_EVENT_[{&quot;t&quot;:&quot;tve-viewport&quot;,&quot;config&quot;:{&quot;anim&quot;:&quot;slide_top&quot;,&quot;loop&quot;:0},&quot;a&quot;:&quot;thrive_animation&quot;}]_TNEVE_BCT__\">\n\t<div class=\"tve-content-box-background\"><\/div>\n\t<div class=\"tve-cb\"><div class=\"thrv_wrapper thrv-columns dynamic-group-kelfbaxz\" data-css=\"tve-u-191c78bb734\" style=\"--tcb-col-el-width: 810;\"><div class=\"tcb-flex-row v-2 tcb-resized tcb--cols--2 tcb-mobile-no-wrap m-edit\" data-css=\"tve-u-191c78bb741\" style=\"\"><div class=\"tcb-flex-col c-33\" data-css=\"tve-u-191c78bb759\" style=\"\"><div class=\"tcb-col dynamic-group-kelf9xx3\" data-css=\"tve-u-177af2f939b\"><div class=\"tcb-clear\" data-css=\"tve-u-191c78bb737\"><div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad dynamic-group-kelf99cn\" data-css=\"tve-u-191c78bb743\" style=\"\">\n\t<div class=\"tve-content-box-background\" style=\"\" data-css=\"tve-u-191c78bb75b\"><\/div>\n\t<div class=\"tve-cb\" style=\"\" data-css=\"tve-u-191c78bb744\"><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9119\" data-css=\"tve-u-191c78bb727\" style=\"\"><div class=\"tcb-plain-text\" style=\"\" data-css=\"tve-u-191c78bb742\"><strong>01<\/strong><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><div class=\"tcb-flex-col c-66\" data-css=\"tve-u-191c78bb75a\" style=\"\"><div class=\"tcb-col dynamic-group-kelfab62\" style=\"\" data-css=\"tve-u-191c78bb745\"><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9gjh\" data-css=\"tve-u-191c78bb73a\" style=\"\"><h3 class=\"\" style=\"\" id=\"t-1725629434389\"><span style=\"font-weight: normal;\">Reden 01: Je raakt je volgers niet<\/span><\/h3><\/div><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9qgz\" style=\"\" data-css=\"tve-u-191c78bb746\"><p data-css=\"tve-u-191c78bb753\" style=\"\">Infotainment geeft droge feiten, tips en adviezen, maar mist emotionele diepgang. Je volgers voelen geen connectie. Ze lezen het, misschien geven ze een like, maar daarna vergeten ze je. Je blijft onopgemerkt in de massa.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad tve_evt_manager_listen tve_et_tve-viewport tve_ea_thrive_animation tve_anim_slide_top dynamic-group-kelfbkq0\" data-css=\"tve-u-191c78bb73f\" style=\"\" data-tcb-events=\"__TCB_EVENT_[{&quot;t&quot;:&quot;tve-viewport&quot;,&quot;config&quot;:{&quot;anim&quot;:&quot;slide_top&quot;,&quot;loop&quot;:0},&quot;a&quot;:&quot;thrive_animation&quot;}]_TNEVE_BCT__\">\n\t<div class=\"tve-content-box-background\"><\/div>\n\t<div class=\"tve-cb\"><div class=\"thrv_wrapper thrv-columns dynamic-group-kelfbaxz\" data-css=\"tve-u-191c78bb734\" style=\"--tcb-col-el-width: 810;\"><div class=\"tcb-flex-row v-2 tcb-resized tcb--cols--2 tcb-mobile-no-wrap m-edit\" data-css=\"tve-u-191c78bb747\" style=\"\"><div class=\"tcb-flex-col c-33\" data-css=\"tve-u-191c78bb72c\" style=\"\"><div class=\"tcb-col dynamic-group-kelf9xx3\" data-css=\"tve-u-177af2f939b\"><div class=\"tcb-clear\" data-css=\"tve-u-191c78bb737\"><div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad dynamic-group-kelf99cn\" data-css=\"tve-u-191c78bb749\" style=\"\">\n\t<div class=\"tve-content-box-background\" style=\"\" data-css=\"tve-u-191c78bb75c\"><\/div>\n\t<div class=\"tve-cb\" style=\"\" data-css=\"tve-u-191c78bb74a\"><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9119\" data-css=\"tve-u-191c78bb727\" style=\"--tve-border-width: 0px; border: none !important;\"><div class=\"tcb-plain-text\" style=\"\" data-css=\"tve-u-191c78bb748\"><strong>02<\/strong><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><div class=\"tcb-flex-col c-66\" data-css=\"tve-u-191c78bb72d\" style=\"\"><div class=\"tcb-col dynamic-group-kelfab62\" style=\"\" data-css=\"tve-u-191c78bb74b\"><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9gjh\" data-css=\"tve-u-191c78bb73c\" style=\"\"><h3 class=\"\" style=\"\" id=\"t-1725629434390\"><span style=\"font-weight: normal;\">Reden 02: Het voelt aan als een verkooppraatje<\/span><\/h3><\/div><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9qgz\" style=\"\" data-css=\"tve-u-191c78bb74c\"><p data-css=\"tve-u-191c78bb755\" style=\"\">Mensen voelen het meteen als je een post deelt waarachter een verwachting schuilt \u2013 iets kopen, downloaden of actie ondernemen. Het haalt de spontaniteit weg en maakt het minder leuk om te lezen. Ze willen verbinding, geen verplichte handeling.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad tve_evt_manager_listen tve_et_tve-viewport tve_ea_thrive_animation tve_anim_slide_top dynamic-group-kelfbkq0\" data-css=\"tve-u-191c78bb740\" style=\"\" data-tcb-events=\"__TCB_EVENT_[{&quot;t&quot;:&quot;tve-viewport&quot;,&quot;config&quot;:{&quot;anim&quot;:&quot;slide_top&quot;,&quot;loop&quot;:0},&quot;a&quot;:&quot;thrive_animation&quot;}]_TNEVE_BCT__\">\n\t<div class=\"tve-content-box-background\"><\/div>\n\t<div class=\"tve-cb\"><div class=\"thrv_wrapper thrv-columns dynamic-group-kelfbaxz\" data-css=\"tve-u-191c78bb734\" style=\"--tcb-col-el-width: 810;\"><div class=\"tcb-flex-row v-2 tcb-resized tcb--cols--2 tcb-mobile-no-wrap m-edit\" data-css=\"tve-u-191c78bb750\" style=\"\"><div class=\"tcb-flex-col c-33\" data-css=\"tve-u-191c78bb72c\" style=\"\"><div class=\"tcb-col dynamic-group-kelf9xx3\" data-css=\"tve-u-177af2f939b\"><div class=\"tcb-clear\" data-css=\"tve-u-191c78bb737\"><div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad dynamic-group-kelf99cn\" data-css=\"tve-u-191c78bb74e\" style=\"\">\n\t<div class=\"tve-content-box-background\" style=\"\" data-css=\"tve-u-19c0b8f84fc\"><\/div>\n\t<div class=\"tve-cb\" style=\"\" data-css=\"tve-u-191c78bb74f\"><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9119\" data-css=\"tve-u-191c78bb727\" style=\"\"><div class=\"tcb-plain-text\" style=\"\" data-css=\"tve-u-19c0b8f9693\"><strong>03<\/strong><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><div class=\"tcb-flex-col c-66\" data-css=\"tve-u-191c78bb72d\" style=\"\"><div class=\"tcb-col dynamic-group-kelfab62\" style=\"\" data-css=\"tve-u-19c0b8fc540\"><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9gjh\" data-css=\"tve-u-191c78bb73d\" style=\"\"><h3 class=\"\" style=\"\" id=\"t-1725629434391\"><span style=\"font-weight: normal;\">Reden 03: Ze kunnen het overal vinden<\/span><\/h3><\/div><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9qgz\" style=\"\" data-css=\"tve-u-191c78bb751\"><p data-css=\"tve-u-191c78bb757\" style=\"\">Alles wat je deelt via infotainment, kunnen je volgers in een paar seconden Googlen. Dus waarom zouden ze zich aan jou binden als je geen unieke, persoonlijke draai geeft? Het is informatie zonder ziel.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad tve_evt_manager_listen tve_et_tve-viewport tve_ea_thrive_animation tve_anim_slide_top dynamic-group-kelfbkq0\" data-css=\"tve-u-191c78bb740\" style=\"\" data-tcb-events=\"__TCB_EVENT_[{&quot;t&quot;:&quot;tve-viewport&quot;,&quot;config&quot;:{&quot;anim&quot;:&quot;slide_top&quot;,&quot;loop&quot;:0},&quot;a&quot;:&quot;thrive_animation&quot;}]_TNEVE_BCT__\">\n\t<div class=\"tve-content-box-background\"><\/div>\n\t<div class=\"tve-cb\"><div class=\"thrv_wrapper thrv-columns dynamic-group-kelfbaxz\" data-css=\"tve-u-191c78bb734\" style=\"--tcb-col-el-width: 810;\"><div class=\"tcb-flex-row v-2 tcb-resized tcb--cols--2 tcb-mobile-no-wrap m-edit\" data-css=\"tve-u-191c78bb750\" style=\"\"><div class=\"tcb-flex-col c-33\" data-css=\"tve-u-191c78bb72c\" style=\"\"><div class=\"tcb-col dynamic-group-kelf9xx3\" data-css=\"tve-u-177af2f939b\"><div class=\"tcb-clear\" data-css=\"tve-u-191c78bb737\"><div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad dynamic-group-kelf99cn\" data-css=\"tve-u-191c78bb74e\" style=\"\">\n\t<div class=\"tve-content-box-background\" style=\"\" data-css=\"tve-u-19c0b8feb69\"><\/div>\n\t<div class=\"tve-cb\" style=\"\" data-css=\"tve-u-191c78bb74f\"><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9119\" data-css=\"tve-u-191c78bb727\" style=\"\"><div class=\"tcb-plain-text\" style=\"\" data-css=\"tve-u-19c0b8ffce6\"><strong>04<\/strong><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><div class=\"tcb-flex-col c-66\" data-css=\"tve-u-191c78bb72d\" style=\"\"><div class=\"tcb-col dynamic-group-kelfab62\" style=\"\" data-css=\"tve-u-19c0b903aa3\"><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9gjh\" data-css=\"tve-u-191c78bb73d\" style=\"\"><h3 class=\"\" style=\"\" id=\"t-1725629434392\"><span style=\"font-weight: normal;\">Reden 04: Geen ruimte voor herkenning<\/span><\/h3><\/div><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9qgz\" style=\"\" data-css=\"tve-u-191c78bb751\"><p data-css=\"tve-u-191c78bb757\" style=\"\">Infotainment gaat vaak over wat jij als expert weet, maar het raakt niet wat je volgers voelen. Ze herkennen zichzelf niet in je verhaal. Het blijft rationeel, terwijl ze juist zoeken naar iets of iemand die hen begrijpt en raakt op een persoonlijk niveau.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad tve_evt_manager_listen tve_et_tve-viewport tve_ea_thrive_animation tve_anim_slide_top dynamic-group-kelfbkq0\" data-css=\"tve-u-191c78bb740\" style=\"\" data-tcb-events=\"__TCB_EVENT_[{&quot;t&quot;:&quot;tve-viewport&quot;,&quot;config&quot;:{&quot;anim&quot;:&quot;slide_top&quot;,&quot;loop&quot;:0},&quot;a&quot;:&quot;thrive_animation&quot;}]_TNEVE_BCT__\">\n\t<div class=\"tve-content-box-background\"><\/div>\n\t<div class=\"tve-cb\"><div class=\"thrv_wrapper thrv-columns dynamic-group-kelfbaxz\" data-css=\"tve-u-191c78bb734\" style=\"--tcb-col-el-width: 810;\"><div class=\"tcb-flex-row v-2 tcb-resized tcb--cols--2 tcb-mobile-no-wrap m-edit\" data-css=\"tve-u-191c78bb750\" style=\"\"><div class=\"tcb-flex-col c-33\" data-css=\"tve-u-191c78bb72c\" style=\"\"><div class=\"tcb-col dynamic-group-kelf9xx3\" data-css=\"tve-u-177af2f939b\"><div class=\"tcb-clear\" data-css=\"tve-u-191c78bb737\"><div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad dynamic-group-kelf99cn\" data-css=\"tve-u-191c78bb74e\" style=\"\">\n\t<div class=\"tve-content-box-background\" style=\"\" data-css=\"tve-u-191c78bb75d\"><\/div>\n\t<div class=\"tve-cb\" style=\"\" data-css=\"tve-u-191c78bb74f\"><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9119\" data-css=\"tve-u-191c78bb727\" style=\"\"><div class=\"tcb-plain-text\" style=\"\" data-css=\"tve-u-191c78bb74d\"><strong>05<\/strong><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><div class=\"tcb-flex-col c-66\" data-css=\"tve-u-191c78bb72d\" style=\"\"><div class=\"tcb-col dynamic-group-kelfab62\" style=\"\" data-css=\"tve-u-191c78bb736\"><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9gjh\" data-css=\"tve-u-191c78bb73d\" style=\"\"><h3 class=\"\" style=\"\" id=\"t-1725629434393\"><span style=\"font-weight: normal;\">Reden 05: Te veel zenden, te weinig luisteren<\/span><\/h3><\/div><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9qgz\" style=\"\" data-css=\"tve-u-191c78bb751\"><p data-css=\"tve-u-191c78bb757\" style=\"\">Infotainment is eenrichtingsverkeer. Je vertelt wat jij denkt dat je volgers nodig hebben, zonder echt naar ze te luisteren. Maar de kracht van social media ligt juist in interactie en dialoog, en d\u00e1t cre\u00eber je niet met alleen tips en kennis.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad tve_evt_manager_listen tve_et_tve-viewport tve_ea_thrive_animation tve_anim_slide_top dynamic-group-kelfbkq0\" data-css=\"tve-u-191c78bb735\" style=\"\" data-tcb-events=\"__TCB_EVENT_[{&quot;t&quot;:&quot;tve-viewport&quot;,&quot;config&quot;:{&quot;anim&quot;:&quot;slide_top&quot;,&quot;loop&quot;:0},&quot;a&quot;:&quot;thrive_animation&quot;}]_TNEVE_BCT__\">\n\t<div class=\"tve-content-box-background\"><\/div>\n\t<div class=\"tve-cb\"><div class=\"thrv_wrapper thrv-columns dynamic-group-kelfbaxz\" data-css=\"tve-u-191c78bb734\" style=\"--tcb-col-el-width: 810;\"><div class=\"tcb-flex-row v-2 tcb-resized tcb--cols--2 tcb-mobile-no-wrap m-edit\" data-css=\"tve-u-191c78bb733\" style=\"\"><div class=\"tcb-flex-col c-33\" data-css=\"tve-u-191c78bb72c\" style=\"\"><div class=\"tcb-col dynamic-group-kelf9xx3\" data-css=\"tve-u-177af2f939b\"><div class=\"tcb-clear\" data-css=\"tve-u-191c78bb737\"><div class=\"thrv_wrapper thrv_contentbox_shortcode thrv-content-box tve-elem-default-pad dynamic-group-kelf99cn\" data-css=\"tve-u-191c78bb72e\" style=\"\">\n\t<div class=\"tve-content-box-background\" style=\"\" data-css=\"tve-u-191c78bb730\"><\/div>\n\t<div class=\"tve-cb\" style=\"\" data-css=\"tve-u-191c78bb72f\"><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9119\" data-css=\"tve-u-191c78bb727\" style=\"\"><div class=\"tcb-plain-text\" style=\"\" data-css=\"tve-u-191c78bb731\"><strong>06<\/strong><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><div class=\"tcb-flex-col c-66\" data-css=\"tve-u-191c78bb72d\" style=\"\"><div class=\"tcb-col\" style=\"\" data-css=\"tve-u-191c78bb739\"><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9gjh\" data-css=\"tve-u-191c78bb732\" style=\"\"><h3 class=\"\" style=\"\" id=\"t-1725629434394\"><span style=\"font-weight: normal;\">Reden 06: Je volger vergeet meteen weer wie je bent<s><\/s><\/span><\/h3><\/div><div class=\"thrv_wrapper thrv_text_element dynamic-group-kelf9qgz\" style=\"\" data-css=\"tve-u-191c78bb726\"><p data-css=\"tve-u-191c78bb728\" style=\"\">Mensen onthouden je niet omdat je ze tips hebt gegeven. Ze onthouden je omdat je hen geraakt hebt, omdat je verhaal hen op een diepere manier aansprak. Infotainment is informatief, maar zonder de emotionele connectie val je snel in de vergetelheid.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><div class=\"thrv_wrapper thrv-page-section tve-height-update tcb-window-width\" style=\"\" data-css=\"tve-u-19c0b912f89\">\n\t<div class=\"tve-page-section-out\" style=\"\" data-css=\"tve-u-19c0b918b47\"><\/div>\n\t<div class=\"tve-page-section-in tve_empty_dropzone\" data-css=\"tve-u-19c0b911b6f\"><div class=\"thrv_wrapper thrv_text_element tve-froala\"><h2 class=\"\" id=\"t-1725629434395\"><span style=\"font-weight: normal;\">Wat is entertainment?<\/span><\/h2><\/div><div class=\"thrv_wrapper tve_image_caption\" data-css=\"tve-u-191c78fd00b\"><span class=\"tve_image_frame\"><img decoding=\"async\" class=\"tve_image wp-image-14662\" alt=\"\" data-id=\"14662\" width=\"850\" data-init-width=\"1920\" height=\"567\" data-init-height=\"1280\" title=\"skillzonline-neuromarketing-brein\" src=\"https:\/\/skillz-online.com\/wp-content\/uploads\/2023\/12\/skillzonline-neuromarketing-brein.png\" data-width=\"850\" data-height=\"567\" loading=\"lazy\" style=\"aspect-ratio: auto 1920 \/ 1280;\"><\/span><\/div><div class=\"thrv_wrapper thrv_text_element\"><p><strong><span data-css=\"tve-u-191c790c0b8\" style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">Entertainment<\/span><\/strong>&nbsp;draait om het maken van een&nbsp;<strong><span data-css=\"tve-u-191c790c0bb\" style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">emotionele connectie<\/span><\/strong> met je volgers. Het gaat verder dan alleen het delen van kennis of tips. Entertainment zorgt ervoor dat je opvalt in de enorme stroom van content op social media. Je volger wordt geraakt door je verhaal, herkent zichzelf in wat je deelt, en voelt zich daardoor verbonden met jou. Dit is cruciaal, want ons brein bestaat uit drie delen die elk een rol spelen in hoe we content verwerken en daarop reageren.<\/p><p>Allereerst is er het&nbsp;<strong><span data-css=\"tve-u-191c790c0bc\" style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">reptielenbrein<\/span><\/strong>, verantwoordelijk voor onze overleving. Dit deel bepaalt of je post \u00fcberhaupt de aandacht trekt op een drukke tijdlijn. Je content moet opvallen, prikkelen, en direct de nieuwsgierigheid wekken, anders scrolt je volger gewoon verder.<\/p><p>Vervolgens komt het&nbsp;<strong><span data-css=\"tve-u-191c790c0bd\" style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">zoogdierenbrein<\/span><\/strong> in actie, het deel dat emotie en herkenning regelt. Als je volger zich niet herkent in wat je deelt, haakt hij af. Maar als hij zich emotioneel aangesproken voelt, ontstaat er een gevoel van verbinding en vertrouwen.<\/p><p>Tot slot bepaalt het&nbsp;<strong><span data-css=\"tve-u-191c790c0be\" style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">mensenbrein<\/span><\/strong> of je volger reageert op je post of ingaat op je call to action. Dit deel weegt de logische stappen af, maar emotie speelt de sleutelrol bij het maken van beslissingen.<\/p><p>Daarom is entertainment zo belangrijk: het raakt je volger in zijn&nbsp;<strong><span data-css=\"tve-u-191c790c0bf\" style=\"--tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important;\">emotie<\/span><\/strong>, en vanuit die emotionele staat maakt hij sneller en makkelijker keuzes. Door een persoonlijke en emotioneel geladen boodschap te delen, zorg je ervoor dat je volgers niet alleen blijven hangen, maar ook actie ondernemen. Ze voelen zich begrepen en zijn eerder geneigd om op je aanbod in te gaan, simpelweg omdat je hen hebt geraakt op een dieper, persoonlijk niveau.<\/p><\/div><\/div>\n<\/div>","tve_custom_css":"@media (min-width: 300px){[data-css=\"tve-u-191c789cd27\"] { --tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important; }[data-css=\"tve-u-191c789cd29\"] { --tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important; }[data-css=\"tve-u-191c789cd2a\"] { --tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important; }[data-css=\"tve-u-191c789cd2b\"] { --tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important; }[data-css=\"tve-u-191c789cd2c\"] { --tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important; }[data-css=\"tve-u-191c789cd2d\"] { --tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important; }:not(#tve) [data-css=\"tve-u-191c789de52\"] { line-height: 2em !important; 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--tve-applied-color: rgb(255, 255, 255) !important; line-height: 1.1em !important; padding-top: 0px !important; margin-top: 0px !important; padding-bottom: 0px !important; margin-bottom: 0px !important; }[data-css=\"tve-u-191c78bb749\"] { width: 90px; float: right; z-index: 3; position: relative; margin: 0px auto !important; padding: 1px !important; }[data-css=\"tve-u-191c78bb749\"] > .tve-cb { justify-content: center; display: flex; flex-direction: column; }[data-css=\"tve-u-191c78bb74a\"] { text-align: center; height: 90px !important; }[data-css=\"tve-u-191c78bb74b\"] { padding: 20px 20px 20px 80px !important; margin-left: -60px !important; border-top: none !important; border-right: none !important; border-bottom: none !important; border-left: 1px solid var(--tcb-skin-color-0) !important; border-image: initial !important; --tve-applied-border: none !important; }[data-css=\"tve-u-191c78bb74c\"] { padding: 0px !important; }:not(#tve) [data-css=\"tve-u-191c78bb74d\"] { font-size: 30px !important; color: rgb(255, 255, 255) !important; --tcb-applied-color: rgb(255, 255, 255) !important; --tve-applied-color: rgb(255, 255, 255) !important; line-height: 1.1em !important; padding-top: 0px !important; margin-top: 0px !important; padding-bottom: 0px !important; margin-bottom: 0px !important; }[data-css=\"tve-u-191c78bb74e\"] { width: 90px; float: right; z-index: 3; position: relative; margin: 0px auto !important; padding: 1px !important; }[data-css=\"tve-u-191c78bb74e\"] > .tve-cb { justify-content: center; display: flex; flex-direction: column; }[data-css=\"tve-u-191c78bb74f\"] { text-align: center; height: 90px !important; }[data-css=\"tve-u-191c78bb750\"] { padding: 0px !important; }[data-css=\"tve-u-191c78bb751\"] { padding: 0px !important; }:not(#tve) [data-css=\"tve-u-191c78bb753\"] { padding-bottom: 0px !important; margin-bottom: 0px !important; font-size: 16px !important; padding-top: 0px !important; margin-top: 0px !important; }:not(#tve) [data-css=\"tve-u-191c78bb755\"] { padding-bottom: 0px !important; margin-bottom: 0px !important; font-size: 16px !important; padding-top: 0px !important; margin-top: 0px !important; }:not(#tve) [data-css=\"tve-u-191c78bb757\"] { padding-bottom: 0px !important; margin-bottom: 0px !important; font-size: 16px !important; padding-top: 0px !important; margin-top: 0px !important; }[data-css=\"tve-u-191c78bb759\"] { max-width: 17.5%; }[data-css=\"tve-u-191c78bb75a\"] { max-width: 82.5%; }[data-css=\"tve-u-191c78bb75b\"] { border-radius: 94px; overflow: hidden; box-shadow: rgba(39, 39, 39, 0.4) 0px 0px 19px -4px; --tve-applied-box-shadow: 0px 0px 19px -4px rgba(39,39,39,0.4); border: 5px solid rgb(255, 255, 255) !important; --tve-applied-border: 5px solid rgb(255, 255, 255) !important; background-color: var(--tcb-skin-color-0) !important; --tve-applied-background-color: var$(--tcb-skin-color-0) !important; --background-color: var(--tcb-skin-color-0) !important; --tve-border-width: 5px; }[data-css=\"tve-u-191c78bb75c\"] { border-radius: 94px; overflow: hidden; box-shadow: rgba(39, 39, 39, 0.4) 0px 0px 19px -4px; --tve-applied-box-shadow: 0px 0px 19px -4px rgba(39,39,39,0.4); border: 5px solid rgb(255, 255, 255) !important; --tve-applied-border: 5px solid rgb(255, 255, 255) !important; background-color: var(--tcb-skin-color-0) !important; --tve-applied-background-color: var$(--tcb-skin-color-0) !important; --background-color: var(--tcb-skin-color-0) !important; --tve-border-width: 5px; }[data-css=\"tve-u-191c78bb75d\"] { border-radius: 94px; overflow: hidden; box-shadow: rgba(39, 39, 39, 0.4) 0px 0px 19px -4px; --tve-applied-box-shadow: 0px 0px 19px -4px rgba(39,39,39,0.4); border: 5px solid rgb(255, 255, 255) !important; --tve-applied-border: 5px solid rgb(255, 255, 255) !important; background-color: var(--tcb-skin-color-0) !important; --tve-applied-background-color: var$(--tcb-skin-color-0) !important; --background-color: var(--tcb-skin-color-0) !important; --tve-border-width: 5px; }:not(#tve) [data-css=\"tve-u-173a4cf6569\"].tve-state-expanded p, li, blockquote, address, .tcb-plain-text, label, h1, h2, h3, h4, h5, h6 { color: var(--tve-color,hsla(calc(var(--tcb-main-master-h,185) + 2 ),calc(var(--tcb-main-master-s,59%) - 48% ),calc(var(--tcb-main-master-l,42%) - 15% ),1)); --tve-applied-color: var$(--tve-color,hsla(calc(var(--tcb-main-master-h,185) + 2 ),calc(var(--tcb-main-master-s,59%) - 48% ),calc(var(--tcb-main-master-l,42%) - 15% ),1)); --tcb-applied-color: hsla(calc(var(--tcb-main-master-h,185) + 2 ),calc(var(--tcb-main-master-s,59%) - 48% ),calc(var(--tcb-main-master-l,42%) - 15% ),1); }:not(#tve) [data-css=\"tve-u-173a4cf65a6\"].tve-state-expanded p, li, blockquote, address, .tcb-plain-text, label, h1, h2, h3, h4, h5, h6 { color: var(--tve-color,hsla(calc(var(--tcb-main-master-h,185) + 2 ),calc(var(--tcb-main-master-s,59%) - 48% ),calc(var(--tcb-main-master-l,42%) - 15% ),1)); --tve-applied-color: var$(--tve-color,hsla(calc(var(--tcb-main-master-h,185) + 2 ),calc(var(--tcb-main-master-s,59%) - 48% ),calc(var(--tcb-main-master-l,42%) - 15% ),1)); --tcb-applied-color: hsla(calc(var(--tcb-main-master-h,185) + 2 ),calc(var(--tcb-main-master-s,59%) - 48% ),calc(var(--tcb-main-master-l,42%) - 15% ),1); }[data-css=\"tve-u-191c78d3983\"] { --tve-toc-indent: 31px; float: none; --tcb-local-color-e7784: var(--tcb-local-color-ed06a); --tcb-local-color-6a2a6: rgb(232,232,232); padding: 0px !important; margin-left: auto !important; margin-right: auto !important; --tcb-local-color-ed06a: var(--tcb-skin-color-0) !important; --tcb-local-color-4da94: rgba(75, 94, 180, 0.22) !important; --tcb-local-color-a0b99: rgb(255, 255, 255) !important; }[data-css=\"tve-u-191c78d3985\"] { box-shadow: none; overflow: hidden; --tve-applied-box-shadow: none; border-radius: 10px !important; border: none !important; background-color: rgb(255, 255, 255) !important; --tve-applied-border: none !important; background-image: linear-gradient(rgb(246, 246, 246), rgb(246, 246, 246)) !important; background-size: auto !important; background-position: 50% 50% !important; background-attachment: scroll !important; background-repeat: no-repeat !important; --tve-applied-background-image: linear-gradient(rgb(246,246,246),rgb(246,246,246)) !important; }[data-css=\"tve-u-191c78d398a\"] { padding: 20px 0px !important; margin: 0px !important; }:not(#tve) .tve-toc-title[data-css=\"tve-u-191c78d3986\"] p, :not(#tve) .tve-toc-title[data-css=\"tve-u-191c78d3986\"] li, :not(#tve) .tve-toc-title[data-css=\"tve-u-191c78d3986\"] blockquote, :not(#tve) .tve-toc-title[data-css=\"tve-u-191c78d3986\"] address, :not(#tve) .tve-toc-title[data-css=\"tve-u-191c78d3986\"] .tcb-plain-text, :not(#tve) .tve-toc-title[data-css=\"tve-u-191c78d3986\"] label { font-size: var(--tve-font-size,20px); }[data-css=\"tve-u-191c78d3986\"] { --tve-font-size: 20px; text-align: left; --tve-letter-spacing: 1px; --tve-font-weight: var(--g-regular-weight,normal); --tve-font-style: normal; --tve-text-transform: capitalize; padding: 20px !important; margin: 0px !important; z-index: 4 !important; }[data-css=\"tve-u-191c78d3988\"] { background-image: none !important; --tve-applied-background-image: none !important; padding-left: 1px !important; padding-top: 1px !important; padding-bottom: 1px !important; border-left: none !important; }[data-css=\"tve-u-191c78d3986\"] .tve-toc-title-icon { font-size: 24px !important; width: 24px !important; height: 24px !important; color: var(--tcb-local-color-4da94) !important; --tve-applied-color: var$(--tcb-local-color-4da94) !important; }[data-css=\"tve-u-191c78d3984\"] .tve_sep { background-image: linear-gradient(rgba(255, 255, 255, 0), rgba(255, 255, 255, 0)) !important; width: 1px !important; --tve-applied-background-image: linear-gradient(rgba(255,255,255,0),rgba(255,255,255,0)) !important; }.tve-toc-title[data-css=\"tve-u-191c78d3986\"].tve-state-expanded > .tve-content-box-background { background-image: linear-gradient(rgb(255, 255, 255), rgb(255, 255, 255)) !important; --tve-applied-background-image: linear-gradient(rgb(255,255,255),rgb(255,255,255)) !important; background-size: auto !important; background-position: 50% 50% !important; background-attachment: scroll !important; background-repeat: no-repeat !important; }:not(#tve) .tve-toc-title[data-css=\"tve-u-191c78d3986\"]:hover:not(.tve-state-expanded) > .tve-content-box-background { background-image: linear-gradient(rgb(255, 255, 255), rgb(255, 255, 255)) !important; --tve-applied-background-image: linear-gradient(rgb(255,255,255),rgb(255,255,255)) !important; background-size: auto !important; background-position: 50% 50% !important; background-attachment: scroll !important; background-repeat: no-repeat !important; }[data-css=\"tve-u-191c78d398b\"] { box-shadow: none; --tve-applied-box-shadow: none; }:not(#tve) [data-css=\"tve-u-191c78d398b\"] { background-image: none !important; --tve-applied-background-image: none !important; }[data-css=\"tve-u-191c78d3987\"] { box-shadow: rgba(0, 0, 0, 0.07) 0px 0px 8px 1px; --tve-applied-box-shadow: 0px 0px 8px 1px rgba(0,0,0,0.07); }[data-css=\"tve-u-191c78d3986\"] > .tve-content-box-background { overflow: hidden; border-radius: 10px !important; border: 1px solid rgb(234, 234, 234) !important; --tve-applied-border: 1px solid rgb(234,234,234) !important; }:not(#tve) .tve-toc-title[data-css=\"tve-u-191c78d3986\"] > .tve-content-box-background { background-image: linear-gradient(rgb(255, 255, 255), rgb(255, 255, 255)) !important; background-size: auto !important; background-position: 50% 50% !important; background-attachment: scroll !important; background-repeat: no-repeat !important; --tve-applied-background-image: linear-gradient(rgb(255,255,255),rgb(255,255,255)) !important; }[data-css=\"tve-u-191c78d3986\"] p, [data-css=\"tve-u-191c78d3986\"] li, [data-css=\"tve-u-191c78d3986\"] blockquote, [data-css=\"tve-u-191c78d3986\"] address, [data-css=\"tve-u-191c78d3986\"] .tcb-plain-text, [data-css=\"tve-u-191c78d3986\"] label { letter-spacing: var(--tve-letter-spacing,1px); }[data-css=\"tve-u-191c78d398c\"] { --tve-font-size: 16px; font-size: var(--tve-font-size,16px); color: var(--tve-color,rgba(0,0,0,0.75)); --tve-applied-color: var$(--tve-color,rgba(0,0,0,0.75)); --tve-color: rgba(0,0,0,0.75); --tve-applied---tve-color: rgba(0,0,0,0.75); --tcb-applied-color: rgba(0,0,0,0.75); line-height: var(--tve-line-height,1.5em); --tve-line-height: 1.5em; padding: 8px 15px !important; margin-top: 0px !important; }[data-css=\"tve-u-191c78d398e\"] { --tve-font-size: 16px; font-size: var(--tve-font-size,16px); color: var(--tve-color,rgba(0,0,0,0.75)); --tve-applied-color: var$(--tve-color,rgba(0,0,0,0.75)); --tve-color: rgba(0,0,0,0.75); --tve-applied---tve-color: rgba(0,0,0,0.75); --tcb-applied-color: rgba(0,0,0,0.75); line-height: var(--tve-line-height,1.5em); --tve-line-height: 1.5em; padding-top: 8px !important; padding-bottom: 8px !important; }[data-css=\"tve-u-191c78d3990\"] { --tve-font-size: 16px; font-size: var(--tve-font-size,16px); line-height: var(--tve-line-height,1.5em); --tve-line-height: 1.5em; color: var(--tve-color,rgba(0,0,0,0.75)); --tve-applied-color: var$(--tve-color,rgba(0,0,0,0.75)); --tve-color: rgba(0,0,0,0.75); --tve-applied---tve-color: rgba(0,0,0,0.75); --tcb-applied-color: rgba(0,0,0,0.75); padding-top: 8px !important; padding-bottom: 8px !important; }[data-css=\"tve-u-191c78d398c\"].tve-state-expanded { color: var(--tve-color,var(--tcb-local-color-ed06a)); --tve-applied-color: var$(--tve-color,var$(--tcb-local-color-ed06a)); --tve-color: var(--tcb-local-color-ed06a); --tve-applied---tve-color: var$(--tcb-local-color-ed06a); --tcb-applied-color: var$(--tcb-local-color-ed06a); }:not(#tve) [data-css=\"tve-u-191c78d398c\"]:hover { color: var(--tve-color,rgba(0,0,0,0.85)) !important; --tve-applied-color: var$(--tve-color,rgba(0,0,0,0.85)) !important; --tve-color: rgba(0,0,0,0.85) !important; --tve-applied---tve-color: rgba(0,0,0,0.85) !important; --tcb-applied-color: rgba(0,0,0,0.85) !important; text-decoration: var(--tve-text-decoration,underline) !important; --tve-text-decoration: underline !important; }:not(#tve) [data-css=\"tve-u-191c78d398e\"]:hover { color: var(--tve-color,rgba(0,0,0,0.85)) !important; --tve-applied-color: var$(--tve-color,rgba(0,0,0,0.85)) !important; --tve-color: rgba(0,0,0,0.85) !important; --tve-applied---tve-color: rgba(0,0,0,0.85) !important; --tcb-applied-color: rgba(0,0,0,0.85) !important; text-decoration: var(--tve-text-decoration,underline) !important; --tve-text-decoration: underline !important; }[data-css=\"tve-u-191c78d398e\"].tve-state-expanded { color: var(--tve-color,var(--tcb-local-color-ed06a)); --tve-applied-color: var$(--tve-color,var$(--tcb-local-color-ed06a)); --tve-color: var(--tcb-local-color-ed06a); --tve-applied---tve-color: var$(--tcb-local-color-ed06a); --tcb-applied-color: var$(--tcb-local-color-ed06a); text-decoration: var(--tve-text-decoration,none); --tve-text-decoration: none; }:not(#tve) [data-css=\"tve-u-191c78d3990\"]:hover { color: var(--tve-color,rgba(0,0,0,0.85)) !important; --tve-applied-color: var$(--tve-color,rgba(0,0,0,0.85)) !important; --tve-color: rgba(0,0,0,0.85) !important; --tve-applied---tve-color: rgba(0,0,0,0.85) !important; --tcb-applied-color: rgba(0,0,0,0.85) !important; text-decoration: var(--tve-text-decoration,underline) !important; --tve-text-decoration: underline !important; }[data-css=\"tve-u-191c78d3990\"].tve-state-expanded { color: var(--tve-color,var(--tcb-local-color-ed06a)); --tve-applied-color: var$(--tve-color,var$(--tcb-local-color-ed06a)); --tve-color: var(--tcb-local-color-ed06a); --tve-applied---tve-color: var$(--tcb-local-color-ed06a); --tcb-applied-color: var$(--tcb-local-color-ed06a); }[data-css=\"tve-u-191c78d3986\"].tve-state-expanded .tve-toc-title-icon { color: var(--tcb-local-color-ed06a) !important; --tve-applied-color: var$(--tcb-local-color-ed06a) !important; }:not(#tve) [data-css=\"tve-u-191c78d3986\"]:hover:not(.tve-state-expanded) .tve-toc-title-icon { color: var(--tcb-local-color-ed06a) !important; --tve-applied-color: var$(--tcb-local-color-ed06a) !important; }:not(#tve) [data-css=\"tve-u-191c78d3986\"] p, :not(#tve) [data-css=\"tve-u-191c78d3986\"] li, :not(#tve) [data-css=\"tve-u-191c78d3986\"] blockquote, :not(#tve) [data-css=\"tve-u-191c78d3986\"] address, :not(#tve) [data-css=\"tve-u-191c78d3986\"] .tcb-plain-text, :not(#tve) [data-css=\"tve-u-191c78d3986\"] label { font-weight: var(--tve-font-weight,var(--g-regular-weight,normal)); font-style: var(--tve-font-style,normal); }:not(#tve) [data-css=\"tve-u-191c78d3986\"] p, :not(#tve) [data-css=\"tve-u-191c78d3986\"] li, :not(#tve) [data-css=\"tve-u-191c78d3986\"] blockquote, :not(#tve) [data-css=\"tve-u-191c78d3986\"] address, :not(#tve) [data-css=\"tve-u-191c78d3986\"] .tcb-plain-text, :not(#tve) [data-css=\"tve-u-191c78d3986\"] label, :not(#tve) [data-css=\"tve-u-191c78d3986\"] h1, :not(#tve) [data-css=\"tve-u-191c78d3986\"] h2, :not(#tve) [data-css=\"tve-u-191c78d3986\"] h3, :not(#tve) [data-css=\"tve-u-191c78d3986\"] h4, :not(#tve) [data-css=\"tve-u-191c78d3986\"] h5, :not(#tve) [data-css=\"tve-u-191c78d3986\"] h6 { text-transform: var(--tve-text-transform,capitalize); }[data-css=\"tve-u-191c78d398d\"] { border-radius: 100px; overflow: hidden; font-size: 9px; width: 9px; height: 9px; --tve-icon-size: 9px; background-image: linear-gradient(var(--tcb-skin-color-0), var(--tcb-skin-color-0)) !important; background-size: auto !important; background-position: 50% 50% !important; background-attachment: scroll !important; background-repeat: no-repeat !important; --tve-applied-background-image: linear-gradient(var$(--tcb-skin-color-0), var$(--tcb-skin-color-0)) !important; padding: 10px 6px !important; margin-right: 8px !important; --background-image: linear-gradient(var(--tcb-skin-color-0), var(--tcb-skin-color-0)) !important; --background-size: auto !important; --background-position: 50% 50% !important; --background-attachment: scroll !important; --background-repeat: no-repeat !important; }[data-css=\"tve-u-191c78d398f\"] { font-size: 9px; width: 9px; height: 9px; --tve-icon-size: 9px; padding-top: 8px !important; padding-bottom: 8px !important; margin-top: 5px !important; }[data-css=\"tve-u-191c78d3991\"] { font-size: 9px; width: 9px; height: 9px; --tve-icon-size: 9px; padding-top: 8px !important; padding-bottom: 8px !important; margin-top: 5px !important; }:not(#tve) [data-css=\"tve-u-173a51e8c00\"] .tve-toc-disabled { font-size: var(--tve-font-size,11px); line-height: var(--tve-line-height,0.5em); font-weight: var(--tve-font-weight,var(--g-bold-weight,bold)); color: var(--tve-color,var(--tcb-local-color-a0b99)); --tve-applied-color: var$(--tve-color,var$(--tcb-local-color-a0b99)); --tcb-applied-color: var$(--tcb-local-color-a0b99); }[data-css=\"tve-u-173a51e8c00\"] { --tve-font-size: 11px; border-radius: 100px; overflow: hidden; --tve-line-height: 0.5em; --tve-font-weight: var(--g-bold-weight,bold); --tve-color: var(--tcb-local-color-a0b99); --tve-applied---tve-color: var$(--tcb-local-color-a0b99); background-image: linear-gradient(var(--tcb-local-color-4da94),var(--tcb-local-color-4da94)) !important; background-size: auto !important; background-position: 50% 50% !important; background-attachment: scroll !important; background-repeat: no-repeat !important; --tve-applied-background-image: linear-gradient(var$(--tcb-local-color-4da94),var$(--tcb-local-color-4da94)) !important; padding: 8px !important; margin-right: 8px !important; }:not(#tve) [data-css=\"tve-u-173a541e134\"] .tve-toc-disabled { font-size: var(--tve-font-size,16px); }[data-css=\"tve-u-173a541e134\"] { --tve-font-size: 16px; padding: 0px !important; }:not(#tve) [data-css=\"tve-u-191c78d3989\"] { color: rgb(72, 72, 72) !important; --tcb-applied-color: rgb(72,72,72) !important; --tve-applied-color: rgb(72,72,72) !important; font-size: 22px !important; }[data-css=\"tve-u-191c78d3989\"] { line-height: 1.5em !important; }:not(#tve) [data-css=\"tve-u-191c78d398d\"] > :first-child { color: var(--tcb-local-color-a0b99); --tve-applied-color: var$(--tcb-local-color-a0b99); }[data-css=\"tve-u-173a54252fb\"] { padding: 0px !important; }:not(#tve) [data-css=\"tve-u-191c78d398f\"] > :first-child { color: var(--tcb-skin-color-0); --tve-applied-color: var$(--tcb-skin-color-0); }[data-css=\"tve-u-191c78fd00b\"] { width: 100%; }[data-css=\"tve-u-191c790c0b8\"] { --tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important; }[data-css=\"tve-u-191c790c0bb\"] { --tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important; }[data-css=\"tve-u-191c790c0bc\"] { --tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important; }[data-css=\"tve-u-191c790c0bd\"] { --tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important; }[data-css=\"tve-u-191c790c0be\"] { --tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important; }[data-css=\"tve-u-191c790c0bf\"] { --tcb-applied-color: var$(--tcb-color-14) !important; color: var(--tcb-color-14) !important; }.tcb-post-list[data-css=\"tve-u-177256bad4b\"] .post-wrapper.thrv_wrapper { width: calc(100% + 0px); }.tcb-post-list[data-css=\"tve-u-177256bad4b\"] .post-wrapper.thrv_wrapper:nth-child(n+2) { margin-top: 0px !important; 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